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EUROJERSEY And Invista: A Performing Parthership

Published by Mountainblog on .

 

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A winning collaboration for the Outdoor Friedrichshafen debut of SENSITIVE® FABRICS, the technical fabric brand by EUROJERSEY certified by LYCRA® SPORT. Designed for sports, ideal for Athleisure wear.

EUROJERSEY makes its debut at the coming edition of Outdoor Friedrichshafen in partnership with INVISTA, owner of the LYCRA® brand. All the technical fabrics branded Sensitive® Fabrics are designed for the Activewear collection and powered by the LYCRA® SPORT brand, the newly developed fabric certification programme bringing forward the advantages of performance fibres in sport. The advanced proposals from Sensitive® Fabrics, benefitting from LYCRA® SPORT technology, offer a unique combination of lightness, muscular support and total freedom of movement, all of which are not only fundamental aspects for sportswear applications but also extremely important in Athleisure wear.

In its Activewear collection, EUROJERSEY presents the new SENSITIVE® FABRICS concept dedicated to Athleisure. A trend that has become a global phenomenon, sanctioned by celebrities and adopted by all those wishing to feel at ease at any time of the day, no matter
what the commitment or activity their contemporary lifestyle involves. In fact, fruit of an increased awareness of fitness and a penchant for fashion, these garments are dedicated to leisure time and sports activities, without neglecting such aspects as design, fashion and style,
a mix that makes them extremely wearable as everyday urban chic outfits and for feeling impeccably dressed at all times.
SENSITIVE® FABRICS are perfect for Athleisure wear, unique and innovative in offering functionality and good looks, superior quality and versatility of use.

Lightweight and breathable, they neither curl nor ladder and are always perfect even after frequent washing. Thanks to the elasticity of LYCRA® fibre, they support the body and shape the figure harmoniously and uniformly. Top performance with an urban twist. Functional elegance for versatile garments that take energy and balance outside of the gym. Attractive colour combinations, prints and designs with
fluo accents and shaded graphic designs define sporty outfits that make a foray into the world of athleisure wear, with a new contemporary look. 3D optical illusions deriving from bodypainting inspired graphic designs, eclectic prints and ever-moving textural effects, thanks to
the incredible potential of digital printing.

The perfectly flat surface of SENSITIVE® FABRICS also lends itself to the latest tailoring techniques such as pre-forming, ultrasound, laser cutting and taping, that is to say, special heat welded tapes that perfect the silhouette with a body mapping effect.

INFO: EUROJERSEY