Founded in June 2003, inov-8 is the brainchild of Wayne Edy, a former consultant in the outdoor industry, who spotted a gap in the off-road running market for innovation.
The first shoe he launched was the Mudroc: aimed at fell and mountain runners, it weighed just 290g and delivered outstanding grip through an aggressive outsole. Later that year, New Zealand athlete Melissa Moon won the World Mountain Running Trophy in a pair of Mudroc 290 shoes she borrowed on the day of the race in Alaska.
The shoe was an instant hit and Runner’s World awarded it product of the year for 2003. It was the beginning of Inov-8 adventure.
Today the minimalist shoes created by Wayne are worldwide renowned for the unparalleled performances. Inov-8 trades in over 60 countries around the world and boasts more than 80 shoes meeting the needs of off-trail, off-road, road and functional fitness athletes.
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![INOV-8: F-Lite 240 [Winter 2013.14]](http://www.mountainblog.eu/wp-content/uploads/2013/06/flite-small.jpg "INOV-8: F-Lite 240 [Winter 2013.14]")