PrimaLoft® Insulation Active: Breathable & Warm.
Even When Wet

Published by Mountainblog on 01/16/2017.

PrimaLoft® Insulation Active breathes harder or softer whenever you do. This innovative insulation technology combines high thermal efficiency with superior breathability all while maintaining 92% of its warmth when wet. The result is insulation that breaks free from the confines of non-breathable fabrics with softness, packability, water resistance and bidirectional stretch to become the most versatile insulation in your collection.

Feel the new standard in active breathability at our ISPO Retailer booth A2 304.

INFO: PrimaLoft®

PrimaLoft® Performance Down Blend

25 years ago, PrimaLoft products originally developed as synthetic alternative to down, moving now into the second season with the new innovation of PrimaLoft® Performance Down Blend. It is a homogeneously blended hybrid insulation of water-repellent PrimaLoft® ultra-fine fibers and environmentally-safe treated premium down that maintains up to 95% of its warmth when wet, depending on Gold or Silver product series.

More than 30 brand partners launched new collections with this innovative technology at ISPO. Each of them interpreting the PrimaLoft® Performance Down Blend technology differently into their collections, combining function with a sport fashion style or implemented into either a high technical mountaineering gear or generally for the outdoors and winter sports. All brand partners did a superb job of creating jackets, sleeping bags or gloves positioned with their brand values and for a specific activity. There are even solely fashion brands outside of the outdoor industry using the breakthrough hybrid innovation.

INFO-CONTACTS

PrimaLoft GmbH
Mehlbeerenstrasse 2
D-82024 Taufkirchen Germany

www.primaloft.com