PRODUCT DISPLAY

Ispo 2015
Outdoor Friedrichsafen 2015

Video Talk

Eurid Honours MountainBlog As a Success Case of Top Level European Domain!

"Mountainblog has been a pioneer in the field of sport blogging ever since June 2013 when CEO Andrea Bianchi of White & Poles Communication Ltd. took the initiative to inform the European public about the best sport products and outdoor brands." This is the reason why EURid includes our webmagazine between the European top level domain.

James Pearson: "Climbing is a Kind of Obligation: It Is What I Live For"

James Pearson is a young professional climber but he already has a mature perspective about climbing and expeditions. Getting older means becoming a different person, living new challenges, keeping on exploring new places but with a wider view on the world. Watch the video interview!

BLACKYAK: Origin and Mission
Videointerview with Mr. Kang, Tae Sun

"Yaks live in the Himalayan Mountains and benefit people in many ways: they give wool, food and they are also perfect for riding or transporting large and heavy loads. Yak is the best friend of the mountain climber".

POLARTEC Evolution, Fabrics Innovations and Recycling Project: Video Interview With Gary Smith

At ISPO 2016, we had the possibility to interview Gary Smith, CEO Polartec. During the video interview he talks about the evolution of the brand, its technological fabric innovations and the Polartec recycling project. Watch the interview!

Video Spot

La Sportiva Mountain Running:
The Web-Series

In a 3 episode, web-series, La Sportiva, brand leader in the Outdoor sector from Ziano di Fiemme tells the story of the Mountain Running line, born in the Dolomites.

PATAGONIA Presents "The Stories We Wear: Tom Doidge-Harrison"

Out on the west coast of Ireland, Patagonia Surf Ambassador Tom Doidge-Harrison spends his time chasing waves and honing his craft shaping surfboards. “You don’t need all this stuff,” says Tom as he talks about the jacket he’s shaped five hundred boards in...

Video - CMP Trail Running

Movement doesn’t want orders, it won’t be limited. It always seeks out new paths and knows where to find them. Horizons widen out away from the asphalt, the views amaze, a feeling of freedom multiplies our energy.

More Than Running? Trail running! La Sportiva Explains What Makes It Special

In recent years the running market has undergone a rapid expansion and diversification and even those athletes who have always preferred road running now focus on other forms: off-road, trail running, nature trails, city park trails or, better yet, the pristine mountain trails.

Video Preview

Jackson and Lasso RIDE With Exclusive Michelin® Summit Soles at ISPO 2016

At ISPO 2016, Joerg Schramm (Marketing Manager Europe) and Filippo Sartor (Partnership Development Manager) present Jackson and Lasso by Ride with the Exclusive Michelin® Technical Soles.

Schöffel und PrimaLoft® Gold Insulation Active bei ISPO 2016 – Interview with Johanna Keinath

ISPO 2016, Johanna Keinath (Product Manager Schöffel) präsentiert die Schöffel Interpretation von PrimaLoft® Gold Insulation Active vor.

Millet Synthesis Technology - Interview With Frederic Fages

ISPO 2016, Frederic Fages (Millet - Brand Manager) talks about the Synthesis Technology and the latest news relating to Millet world.

Bergans and PrimaLoft® Gold Insulation Active at ISPO 2016 – Interview with Christoph Centmayer

PrimaLoft® Gold Insulation Active - ISPO 2016, Jochen Lagemann (Managing Director PrimaLoft® Europe and Asia) and Christoph Centmayer (Marketing Communication Manager) present the Bergans Interpretation of PrimaLoft® Gold Insulation Active.

Product & Corporate News

Celebrating Ten Years and €2 Million with the planting of 2 Million Trees - EOCA at OutDoor 2016

This is an important year for the EOCA (European Outdoor Conservation Association). During 2016, the Association is celebrating its 10 year anniversary and having raised and spent an incredible €2 million on conservation in that time!

GARMONT® Strenghtens Its Distribution In China With a Premium Partner

Garmont International Srl, premier international producer of performance footwear for mountaineering, hiking and other outdoor pursuits, is pleased ...

Conservation Worth Celebrating at OutDoor 2016

2016 is a year of celebration for EOCA (European Outdoor Conservation Association). Two important milestones have been reached, new members have joined and there is a ...

PrimaLoft To Hold Second Annual
“Retailer Coat Swap"!

Dealers are encouraged to look ahead to winter and support a great cause by exchanging their lightly worn jackets or coats for a New PrimaLoft® Gold Insulation Active Vest.

Event & Testimonial News

Summer fun in the Alta Pusteria Valley
Top five reasons for a perfectly relaxed summer escape

Why travel far when hidden between the majestic peaks of South Tyrol’s Alta Pusteria/Hochpustertal lies a true vacation paradise. The quaint valley with its villages of..

MAYBE, Following The Snowleopard

A brief documentary conceived and produced by Pillow Lab in collaboration with Ferrino and Cébé, which tells the story of the Piedmontese mountaineer Carlalberto...

Val Gardena Active – Outdoor Activities In Val Gardena

Val Gardena has tours for all hiking enthusiasts, whether classic pleasure walks, hill runs or challenging climbing ventures. In our programme, Val Gardena Active...

EOS 2016 Announces Patagonia’s Rick Ridgeway as Keynote Speaker

With the announcement of Vice President of Public Engagement for Patagonia, Rick Ridgeway as keynote speaker at the European Outdoor Summit (EOS)...

BRAND & EVENT BLOG

OUTDOOR STARS