PrimaLoft® Marketing Portal

Published by Mountainblog on 02/17/2015.

The world leader in comfort solutions created on central point of access to PrimaLoft® marketing materials and marketing information in multiple languages.

This PrimaLoft® Marketing Portal delivers professionally designed complementary marketing elements available to order or download. Everything from a PrimaLoft® logo to graphics, product animation videos, customizable ads, product information and training tools are only a few clicks away.

If you are planning to include the PrimaLoft® brand into your marketing communications you have come to the right place. To sign up simply go to the PrimaLoft® website and scroll down to the footer, press the marketing portal link and register. After a maximum of 48 hours for approval time your access is granted to the large library with over 400 items in various languages.

INFO: PrimaLoft

PrimaLoft® Performance Down Blend

25 years ago, PrimaLoft products originally developed as synthetic alternative to down, moving now into the second season with the new innovation of PrimaLoft® Performance Down Blend. It is a homogeneously blended hybrid insulation of water-repellent PrimaLoft® ultra-fine fibers and environmentally-safe treated premium down that maintains up to 95% of its warmth when wet, depending on Gold or Silver product series.

More than 30 brand partners launched new collections with this innovative technology at ISPO. Each of them interpreting the PrimaLoft® Performance Down Blend technology differently into their collections, combining function with a sport fashion style or implemented into either a high technical mountaineering gear or generally for the outdoors and winter sports. All brand partners did a superb job of creating jackets, sleeping bags or gloves positioned with their brand values and for a specific activity. There are even solely fashion brands outside of the outdoor industry using the breakthrough hybrid innovation.

INFO-CONTACTS

PrimaLoft GmbH
Mehlbeerenstrasse 2
D-82024 Taufkirchen Germany

www.primaloft.com