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LOWA selected Brand of the Year 2018

Published by Mountainblog on .

At this year’s outdoor.markt Trophy, LOWA won the title “Brand of the Year 2018”. The industry award was presented last night in the Zeppelin Hangar Friedrichshafen as part of the OutDoor trade fair.

Fifteen brands competed this year in the category “Strongest Outdoor Brand of the Year”.
The 15 brands were selected by a jury of professionals. Afterwards, the readers of the magazine outdoor.markt cast their votes. Evaluation criteria included brand radiance and appeal as well as image among customers and in the market. LOWA climbed to the top of podium here.

“This award is special honour for us. It confirms that our focus on quality, fit and innovative spirit is the right strategy for our brand,” said LOWA Managing Director Werner Riethmann. Riethmann is no stranger to awards. In 2016, he was named “Personality of the Year”.