Always on: Consumer Behaviour in the Digital World – Interview With Benjamin Göllnitz

Published by Mountainblog on .

At European Outdoor Summit 2014 we interviewed Benjamin Göllnitz. Watch the video and discover how online has become an integrate part of the consumers’ decisions, in particular thanks to the mobile tools such as smartphones, tablets and even smartwatches. The key notion lies in the multichannel combination between online and offline, where stores still represent a value that cannot be replaced by online shops.