PrimaLoft, Inc., the world leader in providing comfort solutions with high-performance insulation, fabrics and yarns, today announced it has developed an enhanced collection of Performance Fabrics and Yarn technologies, resulting in more year-round product applications and elevated consumer comfort. Available to brand partners immediately, designers now have clearer choices and increased resources to create unique, high-performing garments with the perfect balance of comfort and performance.
PrimaLoft® Insulation ThermoPlume is not only the highest performing blowable synthetic insulation, but also fills a growing demand for innovation from designers, brands and consumers looking to move away from down and improving the performance. Providing a blowable, high-performing synthetic that acts as a true replacement for down allows brands to replicate the design aesthetic and the manufacturing process of a down garment.
The Interview Video with Jochen Lagemann (Managing Director Primaloft Europe & Asia) describes the technology perfectly and shows how it looks in the inside. It is the true alternative to down. This innovation helps to simplify the supply chain, combat the volatility of down prices and provides piece of mind when it comes to the ethical sourcing of materials. Brands who offer that technology for FW17 are: Montane, Mountain Force, Ferrino, Ciesse Outdoor, Crazy Idea, Sun Valley, Geox, Hetrego, Slam and others in the outdoor and fashion industry.
PrimaLoft® Insulation Active breathes harder or softer whenever you do. This innovative insulation technology combines high thermal efficiency with superior breathability all while maintaining 92% of its warmth when wet. The result is insulation that breaks free from the confines of non-breathable fabrics with softness, packability, water resistance and bidirectional stretch to become the most versatile insulation in your collection.
Feel the new standard in active breathability at our ISPO Retailer booth A2 304.
Jochen Lagemann (Managing Director Primaloft Europe & Asia) presents the newest Technology from PrimaLoft: PrimaLoft Insulation Thermoplume. It comes closet yet to mimicking the structure of down to provide an incredibly lightweight and warm insulation package, yet with the advantage of performing even in wet or damp conditions.
Lottie Watkinson (Montane Design & Development Manager) presents the Icarus and Phoenix, two FW 2017.18 jackets that use the PrimaLoft Insulation Thermoplume to guarantee the best performance to Montane custumers.
Employing innovative new PrimaLoft® ThermoPlume technology, a new synthetic fill which comes closet yet to mimicking the structure of down to provide an incredibly lightweight and warm insulation package, yet with the advantage of performing even in wet or damp conditions.
Colours: Shadow / Inca gold Antarctic blue / Antarctic blue Firefly orange/ Shadow
Secondary Use (s): Alpine Climbing / Mountaineering / Ski Touring.
– PrimaLoft® ThermoPlume insulation technology
Lined with PEAQ Synthetic ECO fabric which is supremely comfortable next to the skin, highly breathable and fast drying.
INNOVATIVE PrimaLoft ® ThermoPlume insulation
Filled with premium PrimaLoft® ThermoPlume synthetic fill, a special blend of PrimaLoft® proprietary fibres that mimics the loft and fill power properties of down with the fast drying warmth of traditional PrimaLoft® insulation. The PrimaLoft® ThermoPlume® in this jacket is equivalent to 550+ fill power down.
Building upon the success of the first PrimaLoft Retailer Coat Swap in 2015, PrimaLoft, Inc, the world leader in providing comfort solutions with high-performance insulations and fabrics, will host its second retailer charity exchange event during the upcoming 2016 OutDoor Show in Friedrichshafen. Retailers from across Europe are invited to the PrimaLoft® booth A1-400 to trade their clean, lightly worn winter coats and jackets (no matter what material) for a new PrimaLoft® Gold Insulation Active Vest, while supplies last. PrimaLoft will express its appreciation for this kind deed with a special gift: a limited edition PrimaLoft® Gold Insulation Active Vest! (more…)
PrimaLoft, Inc., the world leader in providing comfort solutions with high-performance insulations and fabrics, recently promoted Chris Humphris to Director of Sales Americas. Humphris has worked at PrimaLoft in the role of European Sales Manager since 2014 and more than a decade as PrimaLoft sales agent for UK and Scandinavia.
Humphris has over 15 years of selling experience in fabrics and insulation. As a truly passionate textile specialist and outdoor athlete, his experience covers outdoor performance apparel, as well as fashion. Chris and his family will be relocating to the US over the next several months. The position is based at the global headquarters in Latham (New York) and will report to Mike Joyce (CEO).
Stefan Brandt will be promoted to European Sales Manager, based in the European Headquarters in Taufkirchen, Germany, near Munich, reporting to Jochen Lagemann (Managing Director Europe & Asia). Brandt has served as Territory Sales Manager for Austria, Switzerland and Southern Germany for one year and will continue this commitment. Brandt, a passionate outdoor and sports enthusiast, has 20 years of sales and marketing experience in functional textiles and ingredient branding with companies like Sympatex, Gore, Sioen, Bayer in technical, medical, automotive, sports and outdoor markets.
“Chris and Stefan have the experience, strategic acumen, network and reputation in our industries, as well as the intercultural and interpersonal skills to successfully lead our sales teams in America and Europe,” says Jochen Lagemann, Managing Director PrimaLoft Europe & Asia. “We are pleased to have this talent within our organization look forward to their leadership in their new roles.”
INFO: PrimaLoft, Inc
PrimaLoft, Inc., the world leader in providing comfort solutions with high-performance insulations and fabrics, has become the first ingredient brand to join the European Outdoor Group (EOG) as a full member.
The new partnership was decided by the EOG at the annual assembly meeting, held prior to the ISPO trade show in January 2016. Following the decision in 2014 to include retailers as EOG members, the board proposed a further expansion to incorporate product ingredient brands, subject to eligibility criteria.
PrimaLoft is already a long-standing member of the OIA (American Outdoor Industry Association) and will bring a valuable contribution to the EOG going forward. PrimaLoft joins the EOG on an equal status, and with the same conditions, as existing EOG members.
Mark Held, General Secretary of the EOG commented: “We welcome PrimaLoft as the first product ingredient brand to join the EOG as it
commits to work with members to meet objectives that will benefit our entire industry. As our association continues to grow, our members fully understand that by working together in key areas, we can address many of the challenges that we all face within our industry, with an overall goal to maximize the opportunities that exist for our growing and increasingly global industry.”
Jochen Lagemann, Managing Director PrimaLoft Europe & Asia, satisfyingly stated: “We highly appreciate joining the EOG as the first
ingredient brand, to contribute to the group through our global experience in the outdoor, sports and other sectors. We are looking forward to continuing to drive a sustainable approach together, from sourcing to the end consumer. Our contribution will not only help our brand customers through product innovation, but also will support the EOG in working on new concept approaches to further develop and expand our industry and provide a stronger collective voice. Motivating new target groups and increasing public visibility and relevance is very important for a passionate industry such as ours.”
INFO: PrimaLoft, Inc
ISPO 2016, Jochen Lagemann (Managing Director PrimaLoft® Europe and Asia) and Christoph Centmayer (Marketing Communication Manager) present the Bergans Interpretation of PrimaLoft® Gold Insulation Active.
ISPO 2016, Jochen Lagemann (Managing Director PrimaLoft® Europe and Asia) and Johanna Keinath (Product Manager) present the Schöffel Interpretation of PrimaLoft® Gold Insulation Active.
Interview: Francesco Russo
Video shooting and editing: Andrea Monticelli and Andrea Bianchi