PrimaLoft’s Retailer Coat Swap a Huge Success! Charity “St. Bonifaz” Benefits from Dealer Campaign

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Handover_St. Bonifaz

The PrimaLoft Team at the handover of the collected jackets at the Munich homeless charity „St. Bonifaz“. From left to right: Irina Mock – PrimaLoft PR Manager / Frater Prior Emmanuel Rotter – St. Bonifaz / Kathrin Pildner – Trade Marketing Manager PrimaLoft.


Back in February at the ISPO trade show, PrimaLoft, the world leader in providing comfort solutions with high-performance insulations and fabrics, invited dealers from all over Europe to swap their slightly used winter jackets for a new PrimaLoft® Gold Insulation Down Blend jacket. The company then donated the used coats to the homeless charity run by Munich’s St. Bonifaz abbey, in the city where ISPO trade show is located.

PrimaLoft can now reveal that a grand total of 300 jackets and coats were collected, providing warmth for homeless people in the Munich area. In addition to donating to this excellent cause, the swap campaign also enabled dealers to try out the new PrimaLoft® Performance Down Blend products before they go on sale this autumn in their stores. (more…)

Mammut and PrimaLoft® Insulation Down Blend at ISPO 2015 – Interview with Björn Bellert

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What is Mammut interpretation of PrimaLoft® Insulation Down Blend Technology? At ISPO 2015, Björn Bellert (Global Product Manager Mammut) explains how Mammut combines natural insulation with the synthetic one. The result is a multipurpose effect made possible thanks to PrimaLoft® technology.

25 years ago, PrimaLoft products originally developed as synthetic alternative to down, moving now into the second season with the new innovation of PrimaLoft® Performance Down Blend. It is a homogeneously blended hybrid insulation of water-repellent PrimaLoft® ultra-fine fibers and environmentally-safe treated premium down that maintains up to 95% of its warmth when wet, depending on Gold or Silver product series. More than 40 brand partners launched new collections with this innovative technology at ISPO. Each of them interpreting the PrimaLoft® Performance Down Blend technology differently into their collections, combining function with a sport fashion style or implemented into either a high technical mountaineering gear or generally for the outdoors and winter sports. All brand partners did a superb job of creating jackets, sleeping bags or gloves positioned with their brand values and for a specific activity. There are even solely fashion brands outside of the outdoor industry using the breakthrough hybrid innovation.

Interview: Andrea Bianchi
Video shooting and editing: Matteo Menapace

PrimaLoft, Inc. Introduces Primaloft® Silver Insulation Active for High-Output Activities

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vaude-bikePrimaLoft® Silver Insulation Active answers the challenge of keeping consumers warm and dry during high-aerobic activities. Whether for running, ski touring or finding fresh tracks in the backcountry: this soft, packable and water-resistant insulation regulates wearers’ comfort levels during intense activity. Its versatility and thermal efficiency enable consumers to wear PrimaLoft® Silver Insulation Active all year long without having to repeatedly put on and take off layers during an adventure, so they can remain in their comfort zone sweet spot and stay in the moment. The construction of PrimaLoft® Silver Insulation Active allows product designers to utilize a much wider variety of breathable outer and liner fabrics, resulting in more year-round choices for manufacturers and consumers. The addition of PrimaLoft® Silver Insulation Active to the company’s product line-up offers its global brand partners the opportunity to create extensions within their lines for a wider variety of activity-based goods.

“PrimaLoft® Silver Insulation Active brings greater thermal attributes to active insulation,” said Brian LaPlante, Marmot’s category manager. “Our product development team was especially excited about its versatility, and the fact that they are not limited in fabric choices for the best in aesthetic and performance design. We continue to hear from our customers that they are seeking apparel to keep them comfortable in extreme, high-octane activities. PrimaLoft® Silver Insulation Active is absolutely the best solution we can deliver them.”

In addition, VAUDE, Europe’s sustainable outdoor supplier, was chosen as ISPO GOLD AWARD WINNER 2015 with its PrimaLoft® Bike jacket, insulated with PrimaLoft® Silver Active. Beside Marmot and Montane, the launch partners for PrimaLoft® Silver Insulation Active include: Bogner, Brax, Audimas, Campagnolo, Carpus, Castelli, CMP, Direct Alpine, Dunderdon, Eider, Helly Hansen, Klattermusen, La Sportiva, Mammut, Marmot, Martin Margiela Men, Montane, Montura, Musto, Norrona, Rapha and Zilli.

INFO: PrimaLoft


“PrimaLoft® Insulation Down Blend” Wide Success – Video Interview with Jochen Lagemann

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At ISPO 2015, Jochen Lagemann (Managing Director  PrimaLoft® Europe and Asia) is proud to present the wide success of PrimaLoft® Insulation Down Blend: a technolgy currently used by more than 40 outdoor and sports brands.


Maloja and PrimaLoft® Insulation Down Blend at ISPO 2015 – Interview with Sven Köhler

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What is Maloja interpretation of PrimaLoft® Insulation Down Blend Technology? At ISPO 2015, Sven Köhler (Head of Production Maloja) illustrates the double purpose of using PrimaLoft® materials suitable both for technical (Valasela Jkt) and lifestyle (Telvet Jkt) garments.


PrimaLoft® Retail Training Video: Camp Comfort

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comfortThere is a unique retail clinic video out there which PrimaLoft offers to train retail staff about PrimaLoft®. Included is general information but also the full scope of categories (insulation, fleece and yarn) as well as breakthrough innovations such as PrimaLoft® Performance Down Blends and overall product series:

– Gold: The best of the best
– Silver: As versatile as the outdoors
– Black: Just the essentials

If you would like to find out easy information this is the training video to watch. It is very humorous and engaging for the viewer while still offering technical and detailed product information. Just visit the PrimaLoft Camp Comfort website for streaming and be ready for some laughs. You can easily access it with a password i.e. primaloft.
PrimaLoft also offers a movie poster to promote it which retailers can order through the PrimaLoft® Marketing Portal and which can be hung in break rooms to remind the staff of education with an easy QR code access. (more…)

Bergans and PrimaLoft® Insulation Down Blend at ISPO 2015 – Interview with Chrispoph Centmayer

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What is Bergans interpretation of PrimaLoft® Insulation Down Blend Technology? At ISPO 2015 we ask Chrispoph Centmayer (Marketing Communication Export Bergans) to illustrate how the Norwegian brand combines the advantage of microfiber materials with the PrimaLoft® Insulation Down Blend.


PrimaLoft® Performance Down Blend (video)

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PrimaLoft® Performance Down Blend is a breakthrough insulation technology combining water repellant PrimaLoft® ultra-fine fibers and premium down that maintains 94% of its warmth when wet. It is blended homogeneously that even with a microscope you cannot tell the difference. It provides unmatched thermal efficiency with warmth of up to 750 fill down, uncompromised performance since warm even when wet as well as an exceptional feel which is soft, packable and light weight.

INFO: PrimaLoft®

PrimaLoft® Marketing Portal

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The world leader in comfort solutions created on central point of access to PrimaLoft®  marketing materials and marketing information in multiple languages.

This PrimaLoft® Marketing Portal delivers professionally designed complementary marketing elements available to order or download. Everything from a PrimaLoft® logo to graphics, product animation videos, customizable ads, product information and training tools are only a few clicks away. (more…)

PRIMALOFT Announces “Retailer Coat SWAP” at ISPO 2015, Benefitting “Obedachlosenhilfe St. Bonifaz”

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rules_coatswap_ORWMBuilding upon the success of the launch of its Performance Down Blend products, PrimaLoft, Inc., the world leader in providing comfort solutions with high-performance insulations and fabrics, will host the PrimaLoft Retailer Coat Swap at the ISPO Show 2015 in Munich, to help homeless people stay warm this winter.

Retailers are invited to PrimaLoft’s booth hall A6-304 to trade their slightly-used winter coats/jackets (no matter which material) for a new PrimaLoft® Gold Insulation Down Blend jacket (as long as stock last). PrimaLoft will donate the returned coats to “Obdachlosenhilfe St. Bonifaz in Munich”, a convent that supports homeless people.

The PrimaLoft Coat Swap makes it easy for the retail community attending the show, to help those less fortunate people to stay warm,” said Jochen Lagemann, Managing Director Europe & Asia at PrimaLoft. “We appreciate the opportunity to give back to a good cause in Munich, the city that hosts the ISPO Show every year, and our European headquarter.” (more…)