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Fashionable Mountain Wear by Crazy Embarks on a new Strategic Season

Published by Mountainblog on .

crazy sportwear


After having illustrated the brand’s new strategic look to the press, Crazy, the Italian mountain wear company, presents itself to the general public with a new look. Crazy’s fashionable qualities combined with technical knowledge in the textile field have been the foundations for the brand’s growth and now the founder and stylist Valeria Colturi is designing the fashionable future of her creation.

There is a brand in the mountain clothing scene that from the beginning has stood out for having combined the technical aspects with a unique and recognizable design, and that brand is Crazy. The company founded by Valeria Colturi at the end of the 1980s has always had two main focuses: the technical innovation and the fashionable look of the clothing. In line with what has been done in recent years, the company presented the new logo in July which is part of a precise strategy for the brand.

This re-branding aims to describe the soul of Crazy and its products, with bright colours and athletic fits, fully respecting the needs of those who in the mountains look for extremely technical clothing.

«Our collections stand out for representing the pinnacle of technical innovation year after year, with the best technology and fabrics on the market – commented Valeria Colturi – But also for the search for style and fashion trends for the outdoor scene, with designs created in collaboration with international artists, the use of printed patterns, the choice and combination of innovative colours and a more sophisticated look of our products».

Valeria Colturi crazyStarting from its roots, Crazy renews itself while maintaining the development of collections with an increasingly captivating and fashionable look, made with high-performance fabrics and athletic fittings. The restyling of the new logo which maintains the fashionable qualities of Crazy, with purple stripes (a distinctive element of numerous collections designed by Valeria Colturi), represents a prevailing colour combination in women’s fashion shows, which is totally absent in the outdoor world.

Therefore, the new logo has also been revised and is capable of perfectly summarizing the essence of Crazy: “Performance mountain wear from the Italian Alps“.

«Performance remains our prerogative. Crazy was born as a technical brand and will continue to be so in the clothing sector, as clarified by the term mountain wear which identifies our scope of action – added Valeria Colturi – and we strongly believe in specialization, as well as the geographical element of the Italian Alps that underlines the meaning of ‘designed in Italy’, which continues to bring value to international markets.”

In fact, over 50% of Crazy’s sales are obtained beyond the borders of the Italian Alps, the same ones that were the beginning of a company capable of dictating new technical and aesthetic standards on international markets.

Performance and design, the driving force that will guide Valeria Colturi for future Crazy collections. The objective of the Italian brand remains to stand out from everything else on the market, creating technical clothing, dedicated to performance, which includes a fresh, captivating and “Made in Italy” look.

For further information: Crazy