H&M, WT|Wearable Technologies & Senior advisor to Mckinsey & Co to Present at EOS 2018

Published by Mountainblog on .

New speakers & EOS ‘Networking Evening’ details announced – book your place now

The sixth annual European Outdoor Summit (EOS) is just over a month away, so if you haven’t yet booked your place, now is the time. Bookings can be made at www.europeanoutdoorsummit.com

The EOG is pleased to present further speakers to the already-strong line-up, as well as announce the venue and details of the EOS ‘Networking Evening’.

johnOpening keynote speaker for the Summit and setting the scene for the conference is Internet and technology entrepreneur, John Straw, Senior advisor to Mckinsey and Co and IBM Watson IoT. John educates businesses on change and disruption and will present: Technology Disruption – running towards it or away from it? Everything you need to know! In a world where
AI, IoT, Blockchain, Smart Contracts, Advanced Robotics and Virtual Reality are all converging to create a wave of change for consumers and businesses. John’s session will highlight how it works in layman’s terms and the opportunities and disruption it will create. In addition to his opening keynote, John will present a break-out session focussing on how the current wave of technology will change the consumer market and businesses, as systemic changes in marketing catalyse new thinking on how to reach and influence consumers.


ninaTransparency & Innovation Business Expert in the sustainability department at H&M Group, Nina Shariati drives the overall Consumer facing Transparency and will present: Importance of Consumer Facing Transparency and the Role of Tech. In the past years the demand for transparency from the fashion industry has increased drastically. The fashion industry that has historically been known for its secrecy has been pushed by NGOs, governments and consumers to become more transparent. It has led to brands publishing their supplier list, signing transparency pledges; the Bangladeshi accord and the UK Modern Slavery act. However, the industry is far from solving its challenges connected to workers’ rights and planetary barriers. Nina’s presentation asks the questions; where does the fashion industry need to go next with its transparency agenda? What is the role of consumers in the equation, how can brands empower consumers to become a force of positive change? And what is the role of tech such as Block chain and IoT?


mariusMarius Janta is Senior Project Manager for Research, Applications and Business Development at WT | Wearable Technologies and will present: The Future of Wearable Technologies in Outdoor. The outdoor market is booming and related industries are growing. Wearable Technologies become more intelligent, sophisticated and miniaturised. With examples from the eco-system, this break-out session will underline the valuable interfaces between both areas that will leverage, for example, user experience and safety outdoors, show potential transfers from other branches and vision future perspectives.




Now a popular social event at the EOS, the Networking Evening is a great opportunity to come together with fellow delegates and unwind after the first day of the Summit. Brought to you by the Summit’s Main Sponsor, IWA, this year’s Networking Evening will take place at the Slagthuset, Malmӧ. Less than 10 minutes’ walk from Malmӧ Live, the Battlehouse served as the city’s slaughterhouse between 1904 and 1969. It was transformed into a theatre, conference, restaurant and entertainment centre in 1992. This unusual venue will offer a unique location for delegates to sample Swedish dishes alongside some musical entertainment!

Offering excellent value for money, an EOS place costs just 6550 SEK + VAT (approx. €650). The EOS takes place 19th to 20th September 2018 at the Clarion Hotel & Congress Malmӧ Live, in Malmӧ Sweden.

For further information about the EOS visit the website.