How brands and retailers improve collaboration.
Interview with Christoph Krauss

Published by Mountainblog on .

For consumers, it is one consumer journey, including the purchase experience. Brands and retailers need to collaborate for seamless processes and a top notch shopper experience.  Christoph Krauss (Managing Director, Benchex) shows examples of how the collaboration between brands and retailers can be optimised.

Interview: Jessica Ceotto
Video editing: Andrea Monticelli.