#itsgreatoutthere: why is it important to the outdoor industry? Interview with Arne Strate

Published by Mountainblog on .

The It’s Great Out There Coalition was founded in 2017 to help facilitate outdoor activity and to drive the already successful #itsgreatoutthere campaign.

At EOS 2017, Arne Strate (Marketing Director at the It’s Great Out There Coalition) explains what the campaign has achived so far and what are its plans for the future:

Interview: Jessica Ceotto
Video editing: Andrea Monticelli.

INFO: It is Great Out There