La Sportiva, the world’s leading brand in the field of outdoor clothing and footwear, extends its brand experience internationally by opening its first brand-store outside of the European borders at the end of September 2018, thanks to its partner distributor Alta Vertical that has allowed the brand to add to the single-brand stores of Cavalese, Ziano di Fiemme, Arco, Finale Ligure and Rodellar (Spagna) the first store in the American continent in Mexico City.
The choice of Mexico city and the Mexican distributor Alta Vertical, is a choice that aims to further strengthen the brand’s visibility in a rapidly growing country in terms of turnover and in which a strong movement for outdoor sports is developing particularly for disciplines such as trail running and climbing “Mexico City is the perfect city to increase brand-awareness in South America – says Alejandro Rivera, CEO of distributor company Alta Vertical – and we believe that the opening of the La Sportiva store could not come at a more favourable moment for the brand, in the year of its ninetieth anniversary. Thanks to the wide selection of products, the brand is now represented one hundred percent even in the American continent”.
“I remember when at the end of the 70s we managed to expand beyond Europe and make the brand known also on American soil with our first distribution in the United States – recalls Lorenzo Delladio, CEO and President of La Sportiva – to see the brand so well represented today in a country as difficult as Mexico, is of great satisfaction to our family”.
The new La Sportiva store is located inside the Paseo de Las Palmas shopping mall.
And so continues the expansion of the 100% family run brand that originated and is still operating in the mountains of the Dolomites today.
INFO: La Sportiva