2020 has been a tough year so far, but La Sportiva is facing it with a proactive and positive attitude.
The italian brand in the last months decided to postpone the launch of almost 80% of the 2021 summer clothing collection and most of the new footwear in order to preserve the value of the products in the current collection, in the company’s warehouse and in the stores in a “slow fashion” perspective that will allow partners to continue offering the goods without having to “devaluate” them and provide more breathing space in the coming months.
Altought this decision shift some of the news initially planned, the brand is purposing to the market some cool key stylez that can also help creating hype, keeping an high interest around the outdoor world:
- La Sportiva Climbing Pro Apparel Woman – a capsule collection that complete the Climbing Pro series, dedicated to high-demanding climbers and developed with the help of the female athletes like Federica Mingolla and Wafaa Amer.
- Aequilibrium Mountaineering Series – 3 new boots conceived for fast & light mountaineering sharing the same technologies and high-end technology
- Cyklon and Karakal: 2 brand new trail running shoes for mid and long distances, bringing on the legacy of the La Sportiva Mountain Running Collection.
These and some more styles are now featured on La Sportiva brandpage.
INFO: La Sportiva