Clearly, we have passed the point of a simple flirtation between the Outdoor and the Fashion industries, so where are we headed? A peek into the possibilities for good and the bad challenges ahead. Will this matchmaking make each other stronger or will it require the Outdoor market to rethink their relationship with their customers? The proliferation of product categories is at risk, and the inevitable question; is this a forever proposition?
Haysun Hahn (Founder, Fast Forward Trending) explains why outdoor needs more fashion, design and style!
Interview: Jessica Ceotto
Video editing: Andrea Monticelli.