PrimaLoft: Much More Than Performance and Comfort
Interview with Jochen Lagemann

Published by Mountainblog on .

PrimaLoft  is a wide concept that goes from synthetic insulation to comfort solutions.
At ISPO 2014, Jochen Lagemann (Managing Director Europe) explains what PrimaLoft stands for: it’s performance and comfort but it is even an earth friendly attitude; it means traciability, sustainability and of course, innovation. Not just concrete achievements but future aims…

Interviewer Andrea Bianchi – MountainBlog.