EOCA – CONSERVATION AT ISPO: Happy Hour & Gear Sale!

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eoca - ispoConservation will again be coming to ISPO this winter as the European Outdoor Conservation Association (EOCA) prepares to raise awareness of its work and funds for its projects in 2015.

Not only has the association recently been joined by the likes of retail giant Amazon EU Sarl, it starts the year with a huge boost from the support of its first seven Sustaining Members, pledging to fund the sustainable growth of the organisation with an extra €10,000 per year for the next three years.

Adding to this, many of EOCA’s members have donated products to help the association raise vital funds during ISPO for its projects this coming year. Smartwool will again be hosting the ever-popular and innovative Smartwool sock vending machine – ensuring that everyone who donates €5 at the EOCA or Startwool stands will be able to select a toasty pair of Smartwool socks of their choice to keep them going during the four days of the show and well beyond. Many other members have donated items which will be available on the EOCA stand for the duration of the trade fair (or until they are all gone!), including gloves, footwear, headtorches and packs.

Saturday evening at 18.00 sees EOCA’s third annual Happy Hour to which all members, exhibitors and visitors are invited. Free beer, Glühwein and snacks are available, thanks to sponsorship by ISPO (Messe München). Both Goal Zero and Teko will be on hand with their Switch8 Rechargers and socks to help raise additional funds for conservation projects.

Joint General Manager Tanya Bascombe said,” ISPO is always an exciting time for us as an organisation. There is an air of expectancy at the beginning of the year and following the growth of EOCA in 2014, we are definitely looking forward to the opportunities that the next 12 months will bring for conservation!”

The seven EOCA Sustaining Members financing the running of the association on behalf of the industry are: OutDoor (Messe Friedrichshafen), Pertex, KEEN Footwear, Nikwax, ISPO (Messe München), Patagonia and the European Outdoor Group (EOG), which is also the Founder Member of the Association.

To find out more about the Association please go to: www.outdoorconservation.eu

Amazonian Boost for European Conservation

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The New Year has started with a huge vote of confidence for the European Outdoor Conservation Association (EOCA) thanks to the new membership of its first online retailer, Amazon EU Sarl.

Looking for a way to give back to the environment, whilst also encouraging its customers to go out and explore, EOCA was approached by the retail giant at OutDoor last July. A Senior executive of Amazon EU Sarl said, “Amazon offers its customers the broadest selection of sports and outdoor products, giving enthusiasts the tools and kit they require for their outdoor passions. As part of the industry, it was only natural for us to join the collaborative effort to put back into the environment our customers value so much”.

Tanya Bascombe, Joint General Manager of EOCA added, “We are thrilled that EOCA has been recognised in this way. Amazon is an extremely well known brand, used by many of our members as a platform to sell their products. Getting involved in the outdoor industry’s only conservation association shows that Amazon is taking its responsibilities to the longevity of this sector seriously and we look forward to working with them over the coming years”.

INFO: EOCA

 

 

EOCA: 2014 Conservation Round Up

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summit-member-homeBuilding on the massive growth of membership in 2013, 2014 has been another incredible year for the European Outdoor Conservation Association (EOCA). Big strides have been made in what the European outdoor Industry has achieved in the name of conservation.

By the OutDoor show in July, OutDoor (Messe Friedrichshafen), Pertex, KEEN Footwear, Nikwax, ISPO (Messe München), Patagonia and the European Outdoor Group, which is also the Founder Member of the Association had pledged to become the first 7 Sustaining Members of EOCA, underlining their unwavering dedication to the protection of the environments the industry and its customers depend on. Their support of the background working of the Association will ensure that EOCA can build on its growth in a sustainable way, ensure that 100% of membership fees continue to go directly onto conservation projects and enable a second annual funding round to take place.

For the first time in the history of the Association, EOCA had enough money to stage a second funding round in September. This attracted a record number of applications, drew tens of thousands of votes from around the world for conservation projects, and brought the total number of consumers reached during both voting rounds this year to over 18 million, enabling a total of €280,885 to be spent on conservation projects.

Other notable achievements for the Association during 2014 include:

  • 200,000 unique visits to the EOCA website in 2014
  • 90,000 votes for projects on the website during the Spring and Autumn funding rounds
  • Over 120 articles in trade and consumer press about EOCA over the year
  • ‘EOCA Friends’ database quadrupled during March public vote
  • 21 new members in 2014, including George Fisher, the first UK retailer
  • 1 in 3 European Outdoor Summit attendees donated to EOCA, on top of their delegate fee
  • First 3 EOCA films: one to attract new members, one to raise awareness amongst consumers and one about Sustaining Membership

 

And totals to date since the start of EOCA’s work:

  • €1,540,664 spent on conservation since 2006
  • 64 projects in 36 countries supported
  • 468,946 trees planted
  • over 220km of trails restored and maintained
  • nearly 30,000 hectares of wilderness permanently protected
  • over 100 tonnes of litter removed from mountains and waterways

 

Tanya Bascombe and Catherine Savidge, Joint General Managers of the Association are thrilled, “Things have continued to work really well for EOCA this year. It has been an absolute pleasure to be able to award more money to conservation this year. The awareness within the industry, and amongst consumers is most obviously increasing, and conservation organisations are spreading the word as well. The Association has continued to grow in size and we are thrilled that we already have an exciting new member announcement ready for the beginning of 2015!!”

 

INFO: EOCA

EOCA Voting Results:
…and The Winners are…

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Dear EOCA Friends,

Well the first ever autumn vote closed last night at midnight. Many thanks to everyone who got involved. In total EOCA received 36,100 votes to choose which of the shortlisted projects will receive funding.

This is how each of the categories fared:

    • Nature – total votes 19,735
      Bamboo Domestication  7%
      Bins for Beaches  5%
      Sangai Deer  17%
      Tiger Habitat  9%
      Angel Sharks  20%
      Manta Rays  19%
      Gangetic Dolphins  24%

 

    • Outdoor – total votes 7686
      Glen Affric 55%
      Lake Bosomtwe  8%
      Mangrove Conservation  24%
      Marine Litter  7%
      Projecte Rius  3%
      Skagerack Sea  1%
      Kamchia  1%

 

  • Alpine – total votes 8689
    Rwanda Chimpanzees  12%
    Red Panda Nepal  31%
    Mountain Forests  7%
    Red Panda Darjeeling  4%
    Roaches Footpaths  34%
    Wildfjords  13%

The winning projects which will receive EOCA funding are:

  1. Glen Affric Forest Landscape Project , Scotland
  2. Restoration of important habitats for the Gangetic Dolpin, India
  3. Restoring Roaches Footpaths, England

Well done to the 3 winners! It has been an immensely exciting 2 weeks, and EOCA would like to thanks indeed to everyone who voted during this round.

EOCA – Alpine Voting (Second) Update!

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eoca-voteDear EOCA friends,  after the first update, it has been a very exciting weekend with another 3,000 votes cast over the 3 categories, bringing the total to 14,535!

One week to go, so have a think about how else to rally your supporters – remember anyone with an email address can vote – be creative because everything can change in just a couple of hours!

 

Alpine Category – total 4483 votes

 

  • Rwanda Chimpanzees – 11%
  • Red Panda Nepal – 29%
  • Mountain Forests – 10%
  • Red Panda Darjeeling – 4%
  • Roaches Footpaths – 39%
  • Wildfjords – 7%

 

Above all – have fun – this is a great opportunity to help the environment!
What are you waiting for? Help EOCA, go on www.mountainBlog.it and vote now!

 

EOCA – Alpine Voting Update!

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eoca-voteDear All,  Well here is the first update for the EOCA voting and we very please to tell you that it has got off to a great start across all the categories!  We have had over 4,000 votes so far in the first 2 days!

  • Rwanda Chimpanzees – 15%
  • Red Panda Nepal – 26%
  • Mountain Forest -15%
  • Red Panda Darjeeling – 7%
  • Roaches Footpaths – 31%
  • Wildfjords – 7%

Obviously we are only a couple of days in to the voting, so please do not be disappointed by your result, if it seems low – and do not think that it is all over for those of you doing well – everything can change in just a couple of hours, especially at this stage!

Make sure you are contacting all your members / customers / colleagues / local press / anyone you can think of that can be encouraged to join in and vote. Contact your nominating EOCA member and see if there is something you can do jointly – at least make sure you know when each other is going to put out some news so you can forward / share / retweet it etc!

Well done to all of you so far – we will send out a further update at the weekend.

You didn’t vote yet? Click here and cast your vote!

EOCA: Cast your vote for the environment on MountainBlog.it

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eoca voteAs a media partner of the European Outdoor Conservation Association EOCA, MountainBlog.it is very excited to be hosting the first ever autumn EOCA vote for conservation!   This will give our readers the chance to help choose which valuable conservation projects EOCA funds this year.

EOCA is a conservation charity which has over 120 member companies that pay an annual membership fee which is spent on conservation work around the world.

During July, EOCA was open for applications for funding from organisations looking to implement valuable conservation projects around the world. They received a staggering 86 applications and e have spent their summer reading through all of these applications, assessing them against the EOCA strict guidelines and have produced a shortlist of the projects which best meet the criteria.

Now these projects need your help! Between 22 September and 5 October, MountainBlog gives the possibility to read the details of the shortlisted 6 projects. Please, take a minute to read though them, choose your favourite and click to vote for it – it is that simple! The project with the most votes will get funding to carry out their work so your vote really can make a difference.

What are you waiting for: help the environment, go on www.mountainBlog.it and vote now!

 

 

EOCA First Sustaining Members
The Video Presentation

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The European Outdoor Conservation Association (EOCA) is a charity which enables the European outdoor industry to put something back into the great outdoors, by funding conservation work around the world. At OutDoor 14, EOCA was delighted to announce its first ever Sustaining Members. These Sustaining Members have committed to pay an additional €10,000 per year for 3 years on top of their membership fees, to finance the running and sustainable growth of EOCA on behalf of the entire industry, and for the benefit of conservation.

Watch the sustaining members video presentation:

 

INFO: European Outdoor Conservation Association (EOCA)

Interview: Jessica Ceotto – MountainBlog
Video shooting/editing: Matteo Menapace – Mountainblog

Tigers, Turtles and Thousand of Trees: EOCA Conserves Wild Palces on Behalf of the Outdoor Industry

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indexFollowing an exciting online vote in March, a member vote in April and EOCA members deciding to fund entire projects themselves, the European Outdoor Conservation Association (EOCA) is delighted to announce which projects will be receiving funding in 2014. Through the generosity of its members, EOCA is able to provide substantial support for conservation around the world. A huge increase in membership in the organisation over the last 18 months means that not only is €240,000 available for funding from EOCA this year, but a second funding round can take place during the early autumn.

EOCA, which officially launched the first 7 of this year’s funded projects at OutDoor last week, puts 100% of all the membership fees it receives from its members into conservation work, together with 100% of all monies it raises at OutDoor and other shows. Each project that EOCA funds can apply for up to €30,000 for their work.

The spring vote saw a flurry of on- and offline activity with over 53,000 votes being cast. The process reached over 10 million consumers and several organisations recorded their most successful online campaigns ever, with even those projects that did not gain funding from the public vote saying the process had been enormously helpful in raising their profile both locally and internationally.

Tanya Bascombe, Joint General Manager of EOCA added, “The spirit to which organisations enter the public vote is astonishing, Even those which do not eventually get the funding they were seeking are always taken aback by quite how much awareness raising and support they manage to generate”.

 

2014 EOCA Funded Projects:

Trossachs Gateway Project (Nominated by Messe Friedrichshafen), Scotland. Chosen in conjunction with The Great Outdoors, NORR and Hike&Trekking Magazines

The conservation of the Great Trossachs Forest, home to iconic Scottish wildlife including golden eagles, black grouse and red squirrels is a one of the most significant conservation projects to take place in the UK for a generation. It is a 200 year commitment to restore degraded habitats by planting nearly 41,000 trees, allowing native woodland to regenerate, and completing The Great Trossachs Path; a long distance trail connecting three of Scotland’s Great Trails.

 

Bla Bheinn Path Repair (Nominated by Berghaus), Scotland. Chosen in conjunction with Alpin Magazine

Breathtaking views and relatively easy access to one of Britain’s most stunning mountains, has resulted in high visitor numbers which, when combined with high rainfall, has caused serious erosion on Bla Bheinn. This has damaged fragile soil and plants, caused sedimentation of streams, and left a prominent scar visible for miles.  The John Muir Trust plans to repair the 3.8km Bla Bheinn path, using methods to preserve the wild character of the area and protect the fragile mountain habitats.

 

Saving Armenia’s Leopards (Nominated by Nikwax), Armenia. Chosen in conjunction with National Geographic Germany.

The project aims to protect a vital leopard corridor by conserving threatened habitat and wildlife, which in turn will benefit other threatened species such as the Syrian Brown Bear, Grey Wolf and Caspian Red Deer. 4,000 trees will be planted, camera traps installed and field surveys carried out. Controlled access will be opened up for exploration on foot, bike and horseback.


Combatting Wildlife Crime in the Leuser Ecosystem (nominted by Marmot), Sumatra              

Less than 500 Sumatran tigers individuals survive in the wild. The vast Leuser Ecosystem in northern Sumatra offers the best hope for the long term survival of this species yet it is threatened by poaching, depletion of key prey species and habitat fragmentation. This project aims to establish long-term anti-poaching patrols and a tiger strategy for the area

Kanchenjunga to Makalu – Conserving Landscapes in the Eastern Himalaya (nominated by Deuter), Nepal

The stunning landscape corridor between Kanchenjunga and Makalu is home to endangered species such as the snow leopard, red panda and Asiatic black bear. Extreme poverty forces local communities to overharvest commercially valuable medicinal plants, overgraze grasslands and illegally fell timber. This project will work with homestay families on the trekking route, train locals to cultivate medicinal plants, reforest degraded slopes and give families fuel efficient cook stoves

 

Sea Turtle Conservation, Costa Rica (funded entirely by Pacsafe)                       

Pacuare Beach, northern Costa Rica, is an important nesting site for Leatherback, Green and some rare Hawksbill turtles but they are threatened by unsustainable fishing practices, exploitation for food, habitat loss and pollution. This project will combat these threats by carrying out beach patrols, building hatcheries, monitoring nests, tagging females, discouraging poachers, replanting trees and creating a schools’ education and environmental outreach programme.

 

Batumi Raptor Trail Development, Georgia (funded entirely by Osprey Europe)          

During the autumn and spring migration season, over one million birds including 35 species of raptors pass through the foothills of the Lesser Caucasus. Illegal and indiscriminate hunting kills 7-9,000 raptors annually, including endangered eagles and harriers. This project will reduce hunting by giving greater value to the raptors alive rather than dead through increasing visitors (hikers and bird watchers) to the area, creating a raptor trail, connecting villages and observation points and providing an alternative means of income for locals. www.birdlife.gewww.batumiraptorcount.org

 

INFO: European Outdoor Conservation Association (EOCA)

Maruba Sports Publishers, Klean Kanteen and Roc Noir Named as EOCA Conservation Champions!

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OutDoor Party 2014_kkeoca
Every year, the European Outdoor Conservation Association (EOCA) gives the ‘Conservation Champion’ award to members that have gone ‘the extra mile’ to support conservation through the Association. It is about members taking the initiative to raise money and awareness of the Association, in order to make a positive difference for conservation. EOCA is delighted to name Maruba Sports Publishers, Klean Kanteen and Roc Noir as its Conservation Champions for 2014.

Not only an original member of the Association, but a very active and positive Media Partner, Maruba Sports Publishers has published every press release that EOCA has issued. It highlights EOCA in every edition of Hike & Trekking, Bike & Trekking and SPORT PARTNER and has hosted the Association’s public vote for conservation in each of the last 3 years, giving double page spreads in its magazines and full coverage online.

Klean Kanteen joined EOCA on 1st January 2014, and by February, they had donated branded EOCA insulated, stainless steel Kanteens for a happy hour fundraiser at ISPO, helping to raise an impressive €2,300! Klean Kanteen has also been involved in helping raise further funds for the Association at OutDoor 2014, through the production of a ‘Conservation Pint Mug’ specifically for the Saturday night OutDoor party.

As a new start up UK Skiwear company, before it had even sold its first product, Roc Noir decided it would join EOCA and donate 2% of its sales to the Association. This is a huge commitment for a small company to make, and has shown great faith in and support of the work that EOCA and the outdoor industry are undertaking.

Herman Broekhof, an editor at Maruba Sports Publishers said “Shortly after the birth of EOCA, Mark Held asked us to support this young initiative from the outdoor industry by publishing an editorial in our trade magazine SPORT PARTNER. We decided not only to be the first publisher to support EOCA in this way, but also decided to become a member of the organisation. As a publisher of trade and consumer magazines in the field of outdoor and travel, we felt that we had the same obligation to nature and the environment as our partners in the business, the outdoor brands and outdoor retailers. We are very pleased to be part of this great movement and to have been named as Conservation Champions.”

Catherine Savidge, Joint General Manager of EOCA said, “the Conservation Champion award is about recognising member companies large and small, who take the initiative to benefit conservation through EOCA in ways other than simply paying their membership fees. We are proud to work with these three companies, all of whom are passionate about the great outdoors and their responsibility to it.”

INFO: European Outdoor Conservation Association (EOCA)