Clients and journalists were welcomed to the brand’s place of origin for a two-day event dedicated to the latest collection highlights. The fashion show in the cloister of the Museo Civico told the story of CMP‘s evolution, the leading brand of the F.lli Campagnolo Group, which estimates consolidated revenue of approximately €215 million in 2025.
CMP, the outdoor brand of the F.lli Campagnolo Group, presented its SS27 collections in Bassano del Grappa, welcoming clients and journalists to the area where the brand was founded and where it continues to have its management and creative headquarters. The fashion show, hosted in the cloister of the Museo Civico, was the central moment of a two-day event designed to offer a close-up view of the brand’s evolution and give guests a direct experience of the city and the context from which CMP still draws an important part of its identity.
The runway presentation showcased the main new highlights of the Spring/Summer 2027 season, through a narrative that brought CMP’s outdoor DNA into dialogue with the brand’s more transversal lines: Athleisure and Collective [of] Moving People. This choice confirms the company’s commitment to continuing to innovate its product language, responding to different needs: from the technical performance required by those who practise outdoor activities, to the search for comfortable, versatile and contemporary garments for leisure time, through to a proposal closer to the taste and style of the new generations.
Collective [of] Moving People addresses a younger audience and a culture that brings together sport, streetwear, music and movement, with more relaxed fits, functional details and a transversal aesthetic. Among the absolute new highlights of SS27 is the debut of the line’s bike capsule, which brings the young and functional aesthetic of the collection into a new sporting territory. This project further expands the collection’s perimeter and confirms the brand’s interest in communities on the move, capable of experiencing sport not only as performance, but also as language, style and belonging.
Athleisure, on the other hand, was created as a natural evolution of the Group’s know-how in sportswear and interprets comfort in an everyday key, with garments designed to accompany informal moments, travel and leisure time.
“With this fashion show, we wanted to bring clients and journalists back to the place where it all began, showing not only the collections, but also the context in which our work takes shape – says Fabio Campagnolo, CEO of F.lli Campagnolo – CMP remains a brand deeply connected to the mountains and the outdoors, but in recent years it has been able to interpret increasingly diversified needs and lifestyles, broadening its offer. The Athleisure and Collective [of] Moving People lines stem precisely from this ability to listen: maintaining the technical expertise that distinguishes us, while bringing it closer to everyday life and to the tastes of a younger audience”.
Alongside apparel, SS27 also confirms the growing role of footwear, a category in which CMP continues to invest consistently. From shoes designed for outdoor and trail running to more versatile models for leisure time, footwear is now one of the areas through which the brand strengthens its technical identity and expands the occasions of use of its offer.
The evening event concluded with a dinner at Palazzo Bonaguro and an exclusive light and water fountain show on the Ponte degli Alpini, one of Bassano del Grappa’s symbolic landmarks, confirming the bond between CMP and the territory in which the F.lli Campagnolo Group continues to grow. The evening was accompanied by the Alpini choirs of the Edelweiss Group.
Founded in 1965 and still led by the Campagnolo family, the company has built a solid international presence over time, while maintaining its headquarters in Romano d’Ezzelino and developing in-house expertise in style, product and pattern-making.
In 2025, the F.lli Campagnolo Group estimates consolidated revenue of approximately €215 million, in line with and slightly above the previous year, when it recorded revenues of €213.7 million. CMP is now the Group’s main engine, generating around 90% of total revenue. In 2024, the Italian market accounted for 41.7% of consolidated revenues, while 54% came from other European Union countries and 4.3% from non-EU markets. Germany is confirmed as the leading foreign market, with 34.1% of revenue, followed by Spain, Austria, Poland, Switzerland, France and Denmark.
Growth is also supported by an articulated distribution network, combining single-brand stores, outlets, partners and multi-brand customers. By the end of the year, the CMP network will include 70 points of sale across single-brand stores, outlets and partners, alongside a widespread presence at specialist retailers in Italy and abroad.
The SS27 presentation therefore confirms CMP’s trajectory: a brand born from the outdoors, which continues to preside over the technical and sports world, while progressively expanding its scope towards new occasions of use, new languages and new consumer communities.
INFO: CMP
