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La Sportiva Presents Aaron Orozco,
its new Corporate Sales Director

Published by Mountainblog on .


La Sportiva continues its growth path by announcing the expansion of the Sales area with the arrival of Aaron Orozco in the role of Corporate Sales Director. 

The Ziano di Fiemme company, leader in the production of technical clothing and footwear for outdoor activities, delivers on its promise to  invest in the field of human resources and is pleased to welcome Aaron Orozco, Corporate Sales Director, who joins the Sales Department under the leadership of Marcello Favagrossa, Managing Director.

The arrival of Orozco marks the beginning of a new chapter for the commercial area of the company led by the Delladio family, confirming the importance attached to continued investment in staff to consolidate, and at the same time increase, the pool of knowledge and skills for which the Trentino brand is renowned.

Aaron Orozco brings to La Sportiva his long experience in the same role with leading companies in the sports world, where he had the opportunity to acquire expertise and know-how at both the domestic and international levels. Am impressive career which began with  sales area coordination for the Italian market and led to him becoming Strategic Pure Players Director for the EMEA area with one of the main giants in the sector. With this appointment, La Sportiva completes the reorganisation of the Sales Department with one clear objective: to implement solid sales strategies and continue its growth path, in full respect of company and brand values and providing a point of reference for those who consider mountain activities as an intense experience inspiring a sense of belonging.

Marcello Favagrossa, Managing Director of La Sportiva, commented, “At La Sportiva, we believe that our human capital is one of the secrets of our success. Our staff are passionate and motivated people who feel themselves to be part of a community and, more than that, of a big family. We are extremely proud of this and are happy to welcome Aaron Orozco, who we hope will be able to adopt the values that have distinguished the company for 95 years.

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