For the last 16 years, the W Studio drives the innovation and design of Elan women’s skis with the philosophy to empower female skiers to get the most out of skiing every day on the mountain. The timely addition of Gleich enriches the program in North America with her expertise, activism and inspiration as the W Studio introduces an entirely new collection of skis across every category from beginner to expert for the 2020/2021 season.
Gleich will be involved with the product development of Elan’s women’s skis and Elan’s “WE Rule” campaign engaging a community of all female skiers from mothers to sisters to friends and partners, regardless of their skiing ability.
“I am so excited to be partnering with Elan because they are one of the longest standing ski brands in the world and because of their commitment to progression in design. They are the last company to fully produce skis in the Alps. Their headquarters in Slovenia, against the backdrop of the Julian Alps, is one of the most beautiful places in the world and is an inspiring backdrop for ski creation and innovation,” says Gleich. “Elan has consistently made business decisions that have allowed them to be in the market for over 70 years. I’m excited about bringing my decade and a half of experience in the snowsports industry to the table to see what we can create and what mountains we can climb and ski together.”
Additionally, Gleich’s climate change activism aligns with Elan’s long term goal to lessen the company’s environmental footprint. Most recently, Elan is one of the first ski manufacturers to develop an inhouse solution to transition from screen printing to digital printing, reducing emissions and the amount of water used to print the skis’ top sheets. Elan is always looking for new solutions to reduce their impact.
“Caroline is an amazing athlete and a truly inspiring leader who is all about authenticity,” said Klarisa Veselič, Elan’s W Studio manager. “Her tenacity for adventure and activism aligns with the Elan on so many levels and we are excited to have the opportunity to have her on our team.”
INFO: Elan Skis