At OutDoor by ISPO 2019, Dolomite presents the Steinbock WT GTX shoes equipped with Soles by Michelin.
“From tyres to soles”. MICHELIN-branded soles enter the technical soles market as a new leader bringing innovative added value to the world of footwear. This initiative offers a unique formula to develop exclusive soles in partnership with strategic, high-performance brands, sharing the same values, desire and knowledge to bring innovation and tangible advantages to consumers in different target segments.
Tyres and shoes share the same vocabulary: footprint, sole, tread, rolling, stability, rubber and fabric. It is here that MICHELIN gets in the game by making the latest technologies available and sharing their technical innovations with JV International, the global strategic partner chosen by MICHELIN for the design, development and manufacturing of high-performance MICHELIN-branded soles, thanks to their long experience in technical footwear.
MICHELIN is more than an ingredient brand, but a strategic technological partner to develop high performance soles, linking MICHELIN know-how in “ground contact” with the competence of the partner brand.
INFO-CONTACTS
JV International Srl
Michelin’s Technical Soles Strategic Partner
Via Provinciale, 80
22038 Tavernerio (CO) – Italy
info@jvinternational.com
michelin-lifestyle.com