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Elan invests in W Studio across women’s ski collection for 2020/2021

Published by Mountainblog on .


Elan, handcrafted skis 100% made in the Alps for 75 years, celebrates over 16 years of the W Studio with an entirely new women’s collection across all segments of the market, allowing many more female skiers to get the best out of skiing every day on the mountain.

The 2020/2021 ski collection is a direct reflection of the W Studio’s hard work to drive innovation and design product to get the most out of the equipment; ultimately empowering female skiers to get the most out of their days on the hill. With this philosophy and mindset, Elan is proud to release three, all-new series of skis: Insomnia, Wildcat and Ripstick W. Each ski is specifically engineered to fulfill the needs of all skiing experiences from beginner to expert to on-piste to big mountain.

Elan’s genuine commitment to engaging more women in the sport of skiing is widely invested across our line and through the W Studio community,” says Global Product Director, Melanja Korošec. “The W Studio goes beyond product development; it is a movement to represent the “WE” – not you, not me- but “WE!” Inspiring more women in the sport and revel in the good times skiing provides together.

The W Studio celebrates 16 years with the new “WE Rule” campaign, engaging a community of all women from mothers to sisters to friends and partners to bring together laughter and energy in the mountains regardless of your skiing ability. Follow along at this link.

INFO: Elan