At OutDoor 2016, Patrizia Dalla Rosa (Marketing and Communication Manager) and Andrea De Pascale (Head of Marketing and Partnership Development at JVI for Michelin Technical Soles) present Mystic Mid Surround by Garmont with the Exclusive Michelin® Cross Terrain Technical Soles.
For over 100 years, drivers of two and four-wheeled vehicles entrusted Michelin for safe driving on all terrains and weather conditions. In 2014, the choice to bring this ground contact experience in the world of technical soles came naturally. Since that date, the MICHELIN Soles is a protagonist in the world of design and production of technical soles with a precise mission: to provide each shoe with an exclusive and co-designed sole with brand partners to obtain the best performance ever. Virtuous collaborations in which values, objectives and knowledge are shared for the development of a product capable of bringing real innovation and tangible advantages to the final consumer, in different segments of the footwear market.
MICHELIN Soles operates in over 12 segments: from outdoor to active sports, from running to winter sports, from work & safety to kids world. Tires and shoes share the same vocabulary: footprint, sole, tread, rolled, stability, rubber and fabric. It is here that Michelin comes into play by sharing its knowledge and technological innovations with JV International, the global strategic partner chosen for the design, development and production of high-performance MICHELIN soles.
Soles by Michelin