Mark Held (EOG General Secretary European OutDoor Group) explains the Outdoor European market as a dynamic and chainging context where all the protagonists have the same aim to achieve. Watch the video interview.
EOG is an association set up to represent the common interests of the European outdoor industry. Originally founded in 2003 by nineteen of the world’s largest Outdoor companies, this group recognised the need for a cohesive, cross border approach to representation of the outdoor sector. We live in a world of increasing internationalism, where legislation, environment, the media and trade are all now multinational issues. The combined strength of EOG member brands, and a close cooperation with national outdoor associations, provides them with an extremely powerful force to represent the European outdoor industry in a constructive and positive manner.
What EOG does? EOG undertakes a number of efforts that will prove to be beneficial to the European industry. Initiatives include: representative market survey, industry workshops, collaboration with European trade shows, co-operation with national trade associations, promotion of best practice.
The Summit is an initiative of the European Outdoor Group (EOG), the association set up to represent the common interests of the European outdoor industry.
As a pan-European organisation the EOG is uniquely placed to support the Summit, which will be held in alternate years in different countries. The national outdoor groups representing these countries will organise each Summit, allowing each event to assume its own identity, content and experience, but with the Summit remaining open to all.