What makes outdoor brands score higher in service and product quality among consumers?
Consumers evaluate and compare outdoor products on various touchpoints as part of the customer journey. Thanks to Dr. Korbinian Spann, Insaas.ai shows the most popular outdoor brands and products for Germany in 2023 based on hundreds of thousands of data points. Like this, product management, sales and marketing are able to improve single products and categories based on data. Watche the video interview:
Dr Korbinian Spann is the managing director of Insaas.ai and a marketing expert with more than 10 years of international practical experience. He received his education and doctorate as a linguist, among others at Harvard University. At W. L. Gore, he was in charge of digital marketing and global data reports. He founded Insaas.ai in April 2019 with the goal of automating qualitative market research.
Interviews: Jessica Ceotto
Video editing: Andrea Monticelli.
INFO: EOS 2023