Amidst the flurry of activity that saw the staging of the 25th OutDoor show in Friedrichshafen last month, there were fundraisers, cocktails, sandals, press conferences and tree celebrations making it one of the most successful ever for the conservation charity.
In addition to their popular sandal sale during the show, KEEN further supported their Banda Aceh Mangrove planting project through an innovative donation wall on their stand. Guests to their legendary KEENFEST BBQ were invited to purchase branded reusable cups, which not only saved waste and entitled the holder to free drinks all night, but also raised €1500 for the conservation project, bringing the total raised at the show for this long term partner of KEEN to a fantastic €5000.
Klean Kanteen sold special edition steel pints with straws and raised €1600 for EOCA’s 2 Million Tree project – contributing another 4000 trees. Bergans of Norway’s ReDesign project made new products from old on their stand and raised €424 which equated to 1060 trees and The North Face raised €386 with their ReMade project, equating to a further 965 trees. Gregory Packs ran an impromptu collection during their Happy Hour collecting €202 and Ternua designed a roll away pack to raise money for EOCA, selling out on the first day of the show and raising €750 to fund nearly 1900 new trees.
Not only this, but since the show closed it doors, three new members have signed up to EOCA: UK Tree Tent producer Tentsile, Taiwanese high-tech, functional textile manufacturer SINGTEX and Polish down-insulated gear manufacturer PAJAK.
Finally, the show was one of celebration as the Association announced it had reached – and surpassed – its target of planting 2 million trees to commemorate having raised €2 million in 10 years. Leaving a solid and lasting legacy from the European outdoor industry, the total stands at 2,081,276 trees, with the charity having now funded the planting of 2,668,722 trees since it started in 2006!
Joint General Manager Tanya Bascombe said, “The OutDoor show this year was one of celebration and excitement. A huge amount of money has been raised by and on behalf of EOCA, thanks to our generous members; we have welcomed new companies to the Association and all our members are proving that the industry, by working together, is having a very real and positive impact on our wild spaces’.
Every year, the European Outdoor Conservation Association (EOCA)gives the ‘Conservation Champion’ award to members that have ‘gone the extra mile’ to support conservation. The award recognises members that have taken the initiative to raise extra money for and awareness of conservation through the Association. EOCA is delighted to name Eagles Nest Outfitters (ENO)and Stanley – a PMI brand, as its Conservation Champions for 2018.
ENO approached EOCA soon after joining the Association with an ambitious plan to become the first member to custom design an EOCA-specific product to be sold at retail. The resulting stunning hammock in EOCA’s colours was launched during the conservation fundraiser at OutDoor 2017 and has since been sold at retail across Europe. A percentage of the sale of each hammock is coming to EOCA to be spent on conservation projects around the world.
Stanley has consistently been an active and innovative supporter of EOCA. For the past 3 years, Stanley, in partnership with EOCA, has prepared and donated many hundreds of customised products in order to support raising funds for conservation and conveying EOCA’s mission. These iconic Stanley insulated mugs and bottles have featured the EOCA logo or specific EOCA project logos and have been sold at the OutDoor and ISPO shows. These high quality and attractive
products have been hugely popular and their sale has funded the planting of many thousands of trees as well as supporting other conservation activities.
Catherine Savidge, Joint General Manager of EOCA said, “the Conservation Champion Award is about recognising member companies large and small, who benefit conservation through EOCA with creative and forward thinking initiatives. We are proud to work with these two companies, who have both successfully raised awareness of EOCA and additional funds for conservation through their passion and responsibility for the great outdoors. The two companies were officially announced and presented with their certificates on the main stage of the OutDoor party in Friedrichshafen.”
TARGET REACHED!!!EOCA Membershave successfully planted 2 million trees in 2 years, benefitting wildlife, local communities, outdoor enthusiasts and leaving a long and lasting legacy! Celebrating this fundraising for further conservation and the launch of its 100th project are all part of the European Outdoor Conservation Association (EOCA)’s plans at OutDoor in Friedrichshafen at the weekend. (more…)
The next European Outdoor Conservation Association (EOCA)public conservation vote has just gone live and voting has started in earnest! Anyone with an interest in conserving threatened wild spaces, species and habitats is being asked to go online and have their say as to which of the proposed nature conservation projects should receive funding of up to €30,000.
The ever popular spring vote, which has taken place each year for the last 8 years, asks the public to help EOCA choose projects from three approved shortlists. The project in each category (Mountain, Forest and Water) with the most votes will each gain funding of up to €30,000. Media partners Alpin and The Great Outdoors are supporting the Mountain category highlighting the projects in their magazines and online during the vote itself.
Joint General Manager Tanya Bascombe explained the importance of the process. “As well as raising awareness of what the European outdoor industry and EOCA’s member companies are doing to conserve and protect wild spaces, the voting process is a hugely beneficial opportunity for all of the conservation organisations involved. They are on an international stage, raising awareness of important conservation issues and gaining new support for their work along the way. This is about the European outdoor industry giving back – conserving the great outdoors and its various habitats and species which the industry and its customers are so passionate about”.
The public vote has attracted huge interest internationally over the years, with national radio stations, newspapers, politicians, celebrities and many people on social media all getting involved in encouraging people to join in. The coverage acheived is staggering, with over 60 million people reached in the spring of 2017 (statistic from Outdoor Bloggers Network) making the process a valuable tool in raising awareness of critical conservation issues around the world. In eleven years, EOCA has given over €2.3 million to conservation projects around the world, some chosen through the public vote, and others by the association’s members.
Tanya added,”This is always an incredibly exciting time of year for us and for the projects involved. Thousands of people get involved to have their say on which of these vital projects should be supported by EOCA in the coming year. Each project has already undergone a rigorous assessment, which has then been reviewed by a panel of scientific advisors, before getting on to the shortlist, so we would be extremely happy to fund any one of those taking part.”
Voting in each of the three categories is now open and will close at 12.00 noon GMT on the 23rd March. You can read about all of the projects looking for funding and votes by visiting www.outdoorconservation.eu or www.eoca.de
Italian technical footwear, clothing and accessories brand La Sportiva has used its online sales during the recent so-called ‘Black Friday’ weekend to support nature conservation. By donating 15% of the weekend’s income to the European Outdoor Conservation Association (EOCA), La Sportiva has been able to boost the funds available to the Association and give back to the great outdoors.
EOCAwas delighted to be contacted by member brand La Sportiva in the autumn, which wanted to raise extra funds for the Association to spend on conservation as an answer to combat a weekend increasingly used for ‘over-indulgence’. The event was promoted in both La Sportiva and EOCA’s communications before and during the weekend.
In total, an additional €2000 for the Association was raised and EOCA will put 100% of this money into the conservation projects it supports during 2018. These projects will be chosen by members of the Association and also the public during an annual online vote. EOCA funds conservation projects around the world which conserve threatened landscapes, habitats and species, and which also have a clear link to the outdoor enthusiast. (more…)
This summer and autumn have seen an influx of new members to the European Outdoor Conservation Association (EOCA). From agencies and distributors to drinks and mountaineering guides, the number of companies wanting to get involved in looking after the environment is continuing to rise.(more…)
For the third year in succession, the European Outdoor Conservation Association (EOCA) has held two annual funding rounds, this time allocating a total of €300,000 of funding to projects conserving threatened habitats and having a link to outdoor enthusiasts around the world. During the latest autumn round, 131 conservation organisations applied for funding and five have now been selected through a public vote and a member’s vote to receive funding.
Following receipt of a record breaking number of applications, EOCA’s General Managers and Scientific Advisors used established criteria to rigorously assess all of the applications and produce a shortlist of 15 projects . These projects best fitted the Association’s funding criteria and were deemed the most worthwhile from a conservation point of view. All of these projects were then involved in a public vote hosted on the Association’s website. The projects were divided into three categories; projects addressing water based issues and habitats, those conserving or restoring forests, and those located in mountainous areas. The mountain category vote was also hosted by MountainBlog. Fierce competition lead to over 50,000 votes being cast to select three projects to be funded. These were:
Following the public vote, members of the Association then had a week to select two more projects to be funded via a private vote. The projects selected were:
Catherine Savidge, Joint General Manager of EOCA said ”The voting period is always an incredibly exciting time of year, with thousands of people getting involved to have their say. It is a valuable tool for all projects involved in helping to put their work and their environmental issues on an international platform. We are very excited to support these five new projects, in five different countries. We look forward to hearing about and sharing the progress they make with their vitally important projects.”
The European Outdoor Conservation Association is an initiative from the European outdoor industry with the objective of protecting the wild areas it cares so passionately about.
Designed to harness the incredible power of the outdoor industry and to raise money to donate to grassroots conservation groups, the European Outdoor Conservation Association is funded by membership and other fundraising activities within the outdoor industry. 100% of membership fees go to the support of projects. Membership is open to anyone that can demonstrate an involvement in the European outdoor industry.
From January 2015, a select group of ‘Sustaining Members’ pledged their support to EOCA by committing to fund the sustainable growth of the organisation with an extra €10,000 per year for the following three years, over and above their annual membership fee. This money finances the running of the Association and supports its sustainable growth.
The seven EOCA Sustaining Members are: OutDoor (Messe Friedrichshafen), Pertex, KEEN Footwear, Nikwax, ISPO (Messe München), Patagonia and the European Outdoor Group (EOG), which is also the Founder Member of the Association.
TheOutDoor Show at Friedrichshafen proved a successful one for the European Outdoor Conservation Association (EOCA) last month, raising funds of over €35,500 from various events run by members and the popular Conservation Fundraiser. Not only this, but the topic of trees was very much the subject of talks and discussions held by the Association at the show, in particular the benefits they bring to the outdoor industry and enthusiasts, through oxygen production, protection and providing space and room to enjoy outdoor landscapes.
In addition to the donations made by the ever-generous EOCA members for the Conservation Fundraiser on the Association’s stand, a number of members and associates got involved in organising their own EOCA fundraisers, some even producing limited edition items to raise money for a specific part of EOCA’s work. Klean Kanteen sold special edition 8oz insulated tumblers (complete with ice cream!). With the money raised from the sale of each one raising enough money to plant another 25 trees in EOCA’s public fundraiser in Nepal, Klean Kanteen sold enough tumblers to put towards the planting of another 6,375 trees! Stanley – a PMI brand produced a limited edition of its Mountain Vacuum Switchback, which was sold at both ISPO and OutDoor and in total raised enough to plant another 11,250 trees.
As EOCA’s newest Summit Member, KEEN chose to use its increasingly popular Sandal sale to raise funds for a mangrove replanting project in Great Aceh, an area still suffering from the effects of the devastating tsunami in 2004, to benefit wildlife and local communities. ENO (Eagle’s Nest Outfitters) produced the first ever product to be used to raise funds for EOCA through retail outlets across Europe. The EOCA hammock was also sold at the show and received a great welcome from visitors and exhibitors alike.
Further funds were raised via Camelbak which ran an engraving service on one of its mugs, very quickly running out due to their popularity. Marmot sold t-shirts made from recycled plastic bottles collected in Haiti, Ternua ran a jigsaw competition for its retailers and the Scandinavian Outdoor Group collected donations from its Scandinavian bar which ran the length of the show.
Marie-Noëlle Keijzer, CEO of WeForest which is running a project funded by EOCA this year, talked on behalf of the Association to members gathered for its Annual Assembly and also at the EOG Industry Breakfast the following morning about the vital importance of trees to the industry and the outdoor enthusiast.
Tanya Bascombe, Joint General Manager commented, “There was a real energy at the show this year with so many of our members coming up with exciting and innovative ideas for raising funds for EOCA. The idea of being able to donate €10 and plant 25 trees as a result really caught on, particularly as we could show the industry how trees really do impact in so many positive ways on the outdoor enthusiast, providing us all with the breathing space we need to enjoy our chosen outdoor sports and activities”.
Designed to harness the incredible power of the outdoor industry and to raise money to donate to grassroots conservation groups, the European Outdoor Conservation Association is funded by membership and other fundraising activities within the outdoor industry. 100% of membership fees go to the support of projects. Membership is open to anyone that can demonstrate an involvement in the European outdoor industry.
From January 2015, a select group of ‘Sustaining Members’ have pledged their support to EOCA by committing to fund the sustainable growth of the organisation with an extra €10,000 per year for the next three years, over and above their annual membership fee. This money will be used to finance the running of the Association and support its sustainable growth, also enabling a move to 2 funding rounds per year.
The seven EOCA Sustaining Members are: OutDoor(Messe Friedrichshafen), Pertex, KEEN Footwear, Nikwax, ISPO (Messe München), Patagonia and the European Outdoor Group (EOG), which is also the Founder Member of the Association.
New EOCA update from OutDoor Show 2017. Watch the video interview with Tayna Bascombe and find out how the projects are going so far and how to keep on donating.
TMI is the organisation that was running the public fundraiser project. Thanks to this page you can check what had been achieved so far.
The European Outdoor Conservation Association (EOCA) is celebrating being able to support more projects than ever before during its 2017 Spring Funding Round. Three projects were chosen during a public vote which reached 60.4 million people worldwide, and a further three were chosen by EOCA members themselves. These are all to be funded from membership fees and fundraising monies raised from the European outdoor Industry. In addition, three further projects are being funded by three individual EOCA members.
During March, following a four month process of accepting, accessing and approving applications, EOCA held its annual spring public vote. A shortlist of projects was showcased by The Great Outdoors (UK), Alpin (Germany, Austria and Switzerland), and Norr Magazin (Germany), as well as on the English and German EOCA websites. Readers of the magazines, outdoor enthusiasts and supporters of the projects were all invited to vote for their favourite project in three categories and the project with the most votes in each category is now being funded. A private vote for members only was then held, with a further three projects being chosen for funding. In addition to the 6 projects funded by EOCA, members POMOCA , KEEN and Osprey Europe have also each chosen a specific conservation project to fund entirely themselves and ORTLIEB decided to make a donation towards a winning river conservation project in Germany which they were supportive of. The 9 projects are all in different countries, 5 being in Europe, and tackle issues as wide ranging as metal waste left in mountains, elephants being poached, rubbish in rivers, overuse of forest resources, the captive elephant tourist trade and restoration of peatland.(more…)
Our Vision: The outdoor sector and the millions of people who enjoy the great outdoors are active champions for the conservation of nature and wild places*
* EOCA defines 'wild places' as non-urban environments and ecosystems occurring in as natural a state as possible, given the area's location and use. This may include for example moorland, hills, mountains, coasts, rivers, forest, grassland, peatland, lake and ocean areas.
There are currently over 150 members of this not-for profit Association, stretching from Norway to Italy, and Spain to Poland. As a charitable organisation directly funding specific conservation projects with money raised from the European outdoor industry, EOCA enables the industry to work together to make a real difference. ( more.. )
INFO-CONTACTS
European Outdoor Conservation Association
Registered as a not-for-profit association in Kanton Zug, Switzerland
Registration no. CH-170.6.000.188-3
