EOS 2017 Ends after Two Inspiring Days in Treviso. Malmӧ announced to host EOS 2018

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eos 2017

 

Bringing together over 270 delegates from the biggest names and brands within the outdoor industry in the picturesque Italian town of Treviso, the fifth annual European Outdoor Summit successfully concluded last week; once again proving to be an extremely popular, inspiring and informative event for the European outdoor industry.

The two-day programme was packed with exceptional keynote speakers and educational break-out sessions, as well as ample opportunities to network, sample the local food and wine and take in the stunning scenery and architecture.

Closing the Summit, European Outdoor Group General Secretary Mark Held, thanked delegates, speakers and sponsors and introduced the Scandinavian Outdoor Group, who announced that the EOS 2018 will take place in Malmӧ, Sweden.

The theme for EOS 2017 was looking at everything through the lens of the consumer. This year’s opening speaker, baseball coach and former player Brian Farley, kicked off proceedings with his presentation that looked at the importance of understanding the value and motivation of people. Founder of Fast Forward Trending, Haysun Hahn, shook up events by exploring the ongoing relationship and crossover between fashion and outdoor; with some trend forecasting that challenged delegates to think about the future of the outdoor lifestyle market and the real need to look at fashion for growth. (more…)

#itsgreatoutthere: why is it important to the outdoor industry? Interview with Arne Strate

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The It’s Great Out There Coalition was founded in 2017 to help facilitate outdoor activity and to drive the already successful #itsgreatoutthere campaign.

At EOS 2017, Arne Strate (Marketing Director at the It’s Great Out There Coalition) explains what the campaign has achived so far and what are its plans for the future:

Interview: Jessica Ceotto
Video editing: Andrea Monticelli.

INFO: It is Great Out There

Sustainability and business value. Interview with Karin Kreider

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Karin Kreider (Executive Director, ISEAL Alliance) outlines a range of short-term and long-term benefits that materialise from the adoption of sustainability standards for businesses along the supply chain; benefits range from operational efficiencies, improved market access and sales, and stakeholder engagement including the finance sector.

Interview: Jessica Ceotto
Video editing: Andrea Monticelli.

Engaging consumers around shared values. Interview with Susan Viscon

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REI was founded as a co-op in 1938 by 23 mountain climbers looking to source the gear they needed to have incredible experiences outdoors. Nearly 80 years and 16 million members later, the co-op is still a purpose-driven company, centered around the belief that a life outdoors is a life well-lived.

Susan Viscon (Senior Vice President Merchandising & Private Brands – REI) speaks about how REI is engaging its customers, vendors and nonprofit partners across the United States to put the outdoors at the centre of American life. From closing its doors on Black Friday and encouraging customers to #OptOutside, to giving 70% of its profits back to the outdoor community, to hosting hyper-local activity-focused events, REI strives to create a relationship with customers that goes far beyond the transaction, to deepen relevancy and elevate shared values.

Watch the video interview:

Interview: Jessica Ceotto
Video editing: Andrea Monticelli.

 

How to be a Game Changer in Participation. Interview with Kate Bosomworth

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How to be a Game Changer in Participation, focuses on the stakeholder landscape around participation and how this has changed in the last few years – “It takes courage, commitment and a spirit of adventure to create game-changing initiatives; qualities the outdoor sector is not short of!” Kate discusses these themes and shares learnings from across her career.

Watch the video interview with Kate Bosomworth (Communications & Brand Consultant):

Interview: Jessica Ceotto
Video editing: Andrea Monticelli.

Opening up the outdoors. Interview with Sarah Grant

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What is really stopping people who like the outdoors, from getting active outdoors? What could motivate them? What do outdoor novices think of outdoors brands, retailers and the industry overall?

InSites Consulting (top 5 globally recognised innovative research agency) has teamed up with the EOG to share the power of consumer insights and to help the industry understand how to tap into the seemingly unreachable market of outdoor novices. In this presentation, we’ll share with you the key findings from the ‘Outside In’ community – a 3-week research project involving new research with infrequent outdoor consumers from Germany, France & the UK.

Watch the video inteview with Sarah Grant:

(more…)

Outdoor also needs more fashion!
Interview with Haysun Hahn

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Clearly, we have passed the point of a simple flirtation between the Outdoor and the Fashion industries, so where are we headed? A peek into the possibilities for good and the bad challenges ahead. Will this matchmaking make each other stronger or will it require the Outdoor market to rethink their relationship with their customers? The proliferation of product categories is at risk, and the inevitable question; is this a forever proposition?

Haysun Hahn (Founder, Fast Forward Trending) explains why outdoor needs more fashion, design and style!

(more…)

Changing times in the U.S outdoor market.
Interview with Amy Roberts

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Founded in 1989 and with over 1200 members, the OIA has been a powerful force in ensuring that the US industry is thinking, acting and delivering in a joined up manner. The news tells us that the political situation in the United States is anything but simple and within this instability are some serious threats to the outdoor sector.

Amy Roberts (Executive Director, OIA) talks about the challenges as she sees them and the way in which the OIA and the US industry is responding to such rapid change and she looks at how the current US President is polarizing attitudes to public lands and how brands are responding by testing their advocacy voice directly with their consumers. The message is compelling, we as an industry have hard choices to make and the direction we go during this period will have long term implications for all.

Watch the video interview:

Interview: Jessica Ceotto
Video editing: Andrea Monticelli.

The Blockchain Revolution. Interview with Richard Kastelein

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We are at the 1994 stage of the Internet with Blockchain… it’s the Wild West with over a billion euro raised for new Blockchain startups in May and June of 2017 alone. The Blockchain is so much more than an isolated technology –  its power is that it enables people to organize themselves in new and different ways.

The Blockchain is about truth. It’s about decentralising trust and taking it from the hands of a few and into the hands of many…. distributed by cyberspace, gamed by code and made honest by algorithms.

It has math. It has computer science. It has cryptography. It has economics. It has political and social philosophy.​ It’s not easy to understand – it’s highly complex, but it’s important to understand because ​it’s going to affect all industries including the outdoor industry. How? From payment systems to supply chain and provenance… from privacy to loyalty programmes and more. Richard Kastelein, publisher of Blockchain News and Blockchain Instructor for Oracle takes us on a journey to help to understand this new phenomenon.

Interview: Jessica Ceotto
Video editing: Andrea Monticelli.

Assosport and IOG welcome the EOS 2017. Interview with Luca Businaro and Luca Pedrotti

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EOS 2017 took place in Italy (Treviso), one of the most significant country for the European outdoor. EOG who masterfully organized the event, was also supported by Assosport (Association of Italian Sporting Goods Industry) and IOG (Italian Outdoor Group).
During the video interviews, Luca Businaro (President of Assosport) talks about the importance of Italy as a key country for the outdoor industry while Luca Pedrotti (President of IOG) explains the added value of the Italian OutDoor industry.

Interview: Jessica Ceotto
Video editing: Andrea Monticelli.