Technology in all forms has consistently outpaced the sector’s development during the last two decades and the pace of change is accelerating. The EOS plans to look at what the future holds from the industry’s perspective, and pinpoint the opportunities for transformation that can enhance differentiation and improve prospects for outdoor companies.
The focus for this year will be Outdoor Digital, as we concentrate on key topics that stimulate debate and discussion. From Ecosystems, partnerships and collaborations; disruption to processes and the need to digitally transform supply chains; embedded and wearable technologies; transparency – how to ensure it, use it and defend it; leaders in a digital world and technology enhanced outdoor experiences to encourage the take-up of outdoor activities from the younger generations.
Supporting the Summit for their sixth consecutive year as Major Sponsors, are sports business platform ISPOand W.L Gore & Associates. Joining them is leading footwear outsole specialist Vibram, who has signed as EOS Major Sponsor for the second year running.
Head of ISPO Group Tobias Gröber, said: “The European Outdoor Summit is a great gathering for the whole outdoor industry. Important stakeholders of the industry are discussing future oriented topics which are relevant for the development of the business. The event creates a great momentum for future growth and we are very proud to be one of the main sponsors since the very beginning of the summit, as outdoor is part of our DNA.”
Global Business Leader Sports Footwear for W.L Gore & Associates Matthias Zaggl, said: “We are delighted to sponsor the EOS Summit also in 2018. The EOS is one the most important events as we discuss in the industry about current and future trends. Through our support we want to underline the importance of industry dialogue.”
Information about the Summit, speakers, location, and how to book a place at EOS 2018 will be available on www.europeanoutdoorsummit.com in due course.
The EOS offers excellent sponsorship opportunities to those companies wanting to make the most of this exclusive audience, with options to suit all budgets. To find out more about how you can become an EOS 2018 sponsor please contact Marta Williams on info@europeanoutdoorsummit.com or Penny Taylor on penny.taylor@europeanoutdoorgroup.com
SAVE THE DATE – EOS 2018 Dates and Venue Announced
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Following a hugely successful event in Treviso earlier this year, which brought together over 270 delegates from the outdoor industry, the European Outdoor Group (EOG)is pleased to announce that the sixth annual European Outdoor Summit (EOS) will take place from 19th to 20th September 2018 in Malmӧ, Sweden.
The EOS features inspirational speakers, current topics and educational break out seminars. It is the ideal platform for networking being the key event in the European outdoor calendar, bringing together high calibre leaders in the outdoor industry from across Europe and beyond.
The EOS 2018 will be delivered in partnership with the Scandinavian Outdoor Group (SOG) and will take place at Malmö Live. Centrally located in Malmӧ, the conference centre was built in 2015, is attached to the Clarion Hotel and has become a new landmark in Malmӧ city’s skyline. The Clarion Hotel offers 444 guest rooms with stunning views over the city, making it the perfect accommodation for EOS delegates.
The largest city in the Swedish county of Skåne, Malmӧ is an easy to reach destination for delegates. Malmö Live is conveniently situated in the centre of Malmö, just 2 minutes’ walk from Malmö Central Station where trains to Copenhagen airport, which offers direct flights to 142 countries worldwide, will take only 17 minutes. The Conference Centre is also within walking distance from city centre attractions, shops and restaurants.
Sara Wänseth, General Secretary of SOG, said: “At this year’s EOS in Treviso, we promised to co-organise the best European Outdoor Summit, and we are very much looking forward to the challenge. We are proud and enthusiastic for the opportunity to, once again, welcome the outdoor industry to Scandinavia (the first EOS took place in Stockholm back in 2013). We aim to offer inspiring speakers, opportunities to network and urban outdoor activities!”
Mark Held, General Secretary of the EOG, comments: “We are delighted to be working in partnership with SOG to host the EOS 2018 in Malmö – a cosmopolitan and easy to reach location for delegates with first class facilities which will ensure we deliver, once again, a forum for our members as well as other business leaders in the outdoor industry.”
Details about speakers and how to book a place at EOS 2018 will be available in due course. For more information about the summit, visit www.europeanoutdoorsummit.com.
EOS 2017 Ends after Two Inspiring Days in Treviso. Malmӧ announced to host EOS 2018
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Bringing together over 270 delegates from the biggest names and brands within the outdoor industry in the picturesque Italian town of Treviso, the fifth annual European Outdoor Summit successfully concluded last week; once again proving to be an extremely popular, inspiring and informative event for the European outdoor industry.
The two-day programme was packed with exceptional keynote speakers and educational break-out sessions, as well as ample opportunities to network, sample the local food and wine and take in the stunning scenery and architecture.
Closing the Summit, European Outdoor Group General Secretary Mark Held, thanked delegates, speakers and sponsors and introduced the Scandinavian Outdoor Group, who announced that the EOS 2018 will take place in Malmӧ, Sweden.
The theme for EOS 2017 was looking at everything through the lens of the consumer. This year’s opening speaker, baseball coach and former player Brian Farley, kicked off proceedings with his presentation that looked at the importance of understanding the value and motivation of people. Founder of Fast Forward Trending, Haysun Hahn, shook up events by exploring the ongoing relationship and crossover between fashion and outdoor; with some trend forecasting that challenged delegates to think about the future of the outdoor lifestyle market and the real need to look at fashion for growth. (more…)
#itsgreatoutthere: why is it important to the outdoor industry? Interview with Arne Strate
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The It’s Great Out There Coalitionwas founded in 2017 to help facilitate outdoor activity and to drive the already successful #itsgreatoutthere campaign.
At EOS 2017, Arne Strate (Marketing Director at the It’s Great Out There Coalition) explains what the campaign has achived so far and what are its plans for the future:
Interview: Andrea Bianchi
Shooting & Video editing: Simone Enei
Sustainability and business value. Interview with Karin Kreider
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Karin Kreider (Executive Director, ISEAL Alliance) outlines a range of short-term and long-term benefits that materialise from the adoption of sustainability standards for businesses along the supply chain; benefits range from operational efficiencies, improved market access and sales, and stakeholder engagement including the finance sector.
Interview: Jessica Ceotto
Video editing: Andrea Monticelli.
Engaging consumers around shared values. Interview with Susan Viscon
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REIwas founded as a co-op in 1938 by 23 mountain climbers looking to source the gear they needed to have incredible experiences outdoors. Nearly 80 years and 16 million members later, the co-op is still a purpose-driven company, centered around the belief that a life outdoors is a life well-lived.
Susan Viscon (Senior Vice President Merchandising & Private Brands – REI) speaks about how REI is engaging its customers, vendors and nonprofit partners across the United States to put the outdoors at the centre of American life. From closing its doors on Black Friday and encouraging customers to #OptOutside, to giving 70% of its profits back to the outdoor community, to hosting hyper-local activity-focused events, REI strives to create a relationship with customers that goes far beyond the transaction, to deepen relevancy and elevate shared values.
Watch the video interview:
Interview: Jessica Ceotto
Video editing: Andrea Monticelli.
How to be a Game Changer in Participation. Interview with Kate Bosomworth
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How to be a Game Changer in Participation, focuses on the stakeholder landscape around participation and how this has changed in the last few years – “It takes courage, commitment and a spirit of adventure to create game-changing initiatives; qualities the outdoor sector is not short of!” Kate discusses these themes and shares learnings from across her career.
Watch the video interview with Kate Bosomworth (Communications & Brand Consultant):
Interview: Jessica Ceotto
Video editing: Andrea Monticelli.
Opening up the outdoors. Interview with Sarah Grant
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What is really stopping people who like the outdoors, from getting active outdoors? What could motivate them? What do outdoor novices think of outdoors brands, retailers and the industry overall?
InSites Consulting (top 5 globally recognised innovative research agency) has teamed up with the EOG to share the power of consumer insights and to help the industry understand how to tap into the seemingly unreachable market of outdoor novices. In this presentation, we’ll share with you the key findings from the ‘Outside In’ community – a 3-week research project involving new research with infrequent outdoor consumers from Germany, France & the UK.
Outdoor also needs more fashion! Interview with Haysun Hahn
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Clearly, we have passed the point of a simple flirtation between the Outdoor and the Fashion industries, so where are we headed? A peek into the possibilities for good and the bad challenges ahead. Will this matchmaking make each other stronger or will it require the Outdoor market to rethink their relationship with their customers? The proliferation of product categories is at risk, and the inevitable question; is this a forever proposition?
Haysun Hahn (Founder, Fast Forward Trending) explains why outdoor needs more fashion, design and style!
Changing times in the U.S outdoor market. Interview with Amy Roberts
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Founded in 1989 and with over 1200 members, the OIAhas been a powerful force in ensuring that the US industry is thinking, acting and delivering in a joined up manner. The news tells us that the political situation in the United States is anything but simple and within this instability are some serious threats to the outdoor sector.
Amy Roberts (Executive Director, OIA) talks about the challenges as she sees them and the way in which the OIA and the US industry is responding to such rapid change and she looks at how the current US President is polarizing attitudes to public lands and how brands are responding by testing their advocacy voice directly with their consumers. The message is compelling, we as an industry have hard choices to make and the direction we go during this period will have long term implications for all.
Watch the video interview:
Interview: Jessica Ceotto
Shooting & Video editing: Andrea Monticelli.
EOG is an association set up to represent the common interests of the European outdoor industry. Originally founded in 2003 by nineteen of the world’s largest Outdoor companies, this group recognised the need for a cohesive, cross border approach to representation of the outdoor sector. We live in a world of increasing internationalism, where legislation, environment, the media and trade are all now multinational issues. The combined strength of EOG member brands, and a close cooperation with national outdoor associations, provides them with an extremely powerful force to represent the European outdoor industry in a constructive and positive manner.
What EOG does? EOG undertakes a number of efforts that will prove to be beneficial to the European industry. Initiatives include: representative market survey, industry workshops, collaboration with European trade shows, co-operation with national trade associations, promotion of best practice.
The Summit is an initiative of the European Outdoor Group (EOG), the association set up to represent the common interests of the European outdoor industry.
As a pan-European organisation the EOG is uniquely placed to support the Summit, which will be held in alternate years in different countries. The national outdoor groups representing these countries will organise each Summit, allowing each event to assume its own identity, content and experience, but with the Summit remaining open to all.
