Digital Transformation. AI, IoT, Blockchain, Smart Contracts, Advanced Robotics, Virtual Reality are all converging to create a wave of change for consumers and businesses. John’s interview highlight how it works in laymans terms and the opportunities and disruption it will create:
The sixth annual European Outdoor Summit pulled in its highest numbers to date with 305 delegates coming together in Malmӧ! The great success that Mark Held was expeting for this sixth EOS edition. This year’s theme was ‘The Outdoor Industry – A Progressive Business Sector’ with a focus on Outdoor Digital. During this video interview Mark explains why companies and the whole outdoor industry really needs to work out on this topic:
Interview: Jessica Ceotto
Filming and Editing: Andrea Monticelli.
How technology is fuelling how we interact and spend with brands, the impact this has on the environment and growth of returns. How can we get a handle on this and provide shopping experiences that are more personalised? Watch the video interview with Alexandra Wood:
The world is asking businesses to take responsibility for the products they source. The UN’s Sustainable Development Goals as well as the outcomes of the Paris Climate Agreement are setting global targets to meet. To that purpose, companies need information and a means to take action: visibility into their supply chains, transparency into the impacts, tools to capture data and measure effect and change, and collaboration to link the efforts of the many players together. Technology is playing an increasingly strong role in enabling industry to deliver meaningful change at the scale it is needed. During the video interview, Liesl Truscott talks about the sustainability challenges we are facing, the solutions being developed, and the role of technology to bring them to scale:
In the past years the demand for transparency from fashion industry has increased drastically. Fashion industry that has historically been known for its secrecy has been pushed by NGOs governments and consumers to become more transparent. It has led to brands publishing their supplier list, signing transparency pledge, the Bangladeshi accord and the UK Modern Slavery act. However, the industry is far from solving its challenges connected to workers’ rights and planetary barriers. Where does the fashion industry needs to go next with its transparency agenda? What is the role of consumers in the equation and how can brands empower consumers to become a force of positive change? What is the role of tech such as Block chain and IoT? Watch the video interview with Nina Shariati :
The convergence of The Decentralised Web 3.0, Digital Sustainability, and Open Technologies with the Internet of Things and Artifical Intelligence will fundamentally reshape the way we do business and govern our societies in the future. While open technologies enabled the masses to create their own digital tools, the decentralised web will enable the masses to create their own transaction networks. The rise of do-it-yourself digital currencies for everyone will see a plethora of economic and social experiments emerge, from digital platform cooperatives to new and more democratic ways to govern our societies. Marcus Dapp‘ interview gives a glimpse of this new world, its characteristics, potential, and what business leaders should prepare for.
Although present for many years, GS1 is still the backbone of digital communication between supply chain partners in order to serve customers in the best way. The Interview with Markus Müller gives an overview of the current importance of GS1 in general, and – combination with process recommendations – how to add value for businesses and consumers:
With the OutDoor by ISPO Launch Conference, the outdoor industry has entered a new period. As we know, the kick-off marked the official start of the relocation of the “OutDoor” brand from Friedrichshafen to Munich. The trade fair will be held under the new brand name OutDoor by ISPO.
During the videointerview, Mark Held (General Secretary of EOG) explains the key concept that supports this change: outdoor Industry is changing a lot and EOG needs to maximize the potential of trade fairs. The industry and its shows need to adapt to new forms of exhibit, comunicate, retail,etc.. but it is also necessary to be much relaxed about the definition of “outdoor”. The new traid fair is not going to be multisport…
Watch the video interview.
Interview: Andrea Bianchi.
Filming and Editing: Valeria Covre.
New speakers & EOS ‘Networking Evening’ details announced – book your place now
The EOG is pleased to present further speakers to the already-strong line-up, as well as announce the venue and details of the EOS ‘Networking Evening’.
Opening keynote speaker for the Summit and setting the scene for the conference is Internet and technology entrepreneur, John Straw, Senior advisor to Mckinsey and Co and IBM Watson IoT. John educates businesses on change and disruption and will present: Technology Disruption – running towards it or away from it? Everything you need to know! In a world where
AI, IoT, Blockchain, Smart Contracts, Advanced Robotics and Virtual Reality are all converging to create a wave of change for consumers and businesses. John’s session will highlight how it works in layman’s terms and the opportunities and disruption it will create. In addition to his opening keynote, John will present a break-out session focussing on how the current wave of technology will change the consumer market and businesses, as systemic changes in marketing catalyse new thinking on how to reach and influence consumers. (more…)
With the European Outdoor Summit (EOS) 2018 ‘Early Bird’ rate ending on Friday 27th July, now is the time to register to ensure your discounted place at the Summit. Bookings can be made at the EOS website .
Giving would-be delegates another compelling reason to book, the European Outdoor Group (EOG) is pleased to announce that it has secured the Deputy Mayor of Gothenburg, David Lega, to speak at this year’s EOS.
A hugely inspirational figure, Paralympian David Lega was born with AMC, a disability, which meant he was paralysed in both arms and lacked muscles in his legs. Inspired by the 1986 World Championships in Disabled Swimming in Gothenburg, David started his swimming training when he was just 12. During his sporting career David has won numerous gold and silver European Championship and World Championship medals and set two world records at the 1996 Atlanta Paralympics, which earned him the ’Triumph of the Human Spirit’ award.
David is also a renowned speaker who focuses on personal development, positive thinking, entrepreneurship and leadership. Titled: ‘Love, Support, Demand and Encouragement – The Four Factors of Success’, David will speak about how we can push our boundaries. His main thesis is that all people can develop and achieve more than they thought possible, according to ones own abilities. Motivation, inspiration and entrepreneurship mixed with humour and happiness in an interactive dialogue with the audience; meaning no-one leaves a David Lega talk unmoved! (more…)