Mark Held about the OutDoor by ISPO:
“The new traid fair is not going to be multisport”

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With the OutDoor by ISPO Launch Conference, the outdoor industry has entered a new period. As we know, the kick-off marked the official start of the relocation of the “OutDoor” brand from Friedrichshafen to Munich. The trade fair will be held under the new brand name OutDoor by ISPO.

During the videointerview, Mark Held (General Secretary of EOG) explains the key concept that supports this change: outdoor Industry is changing a lot and EOG needs to maximize the potential of trade fairs. The industry and its shows need to adapt to new forms of exhibit, comunicate, retail,etc.. but it is also necessary to be much relaxed about the definition of “outdoor”. The new traid fair is not going to be multisport…

Watch the video interview.

Interview: Andrea Bianchi.
Filming and Editing: Valeria Covre.

Paralympian & Deputy Mayor of Gothenburg,
David Lega to Speak at EOS 2018

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‘Early Bird’ deadline approaching – book your delegate place now

With the European Outdoor Summit (EOS) 2018 Early Bird’ rate ending on Friday 27th July, now is the time to register to ensure your discounted place at the Summit. Bookings can be made at the EOS website .

david legaGiving would-be delegates another compelling reason to book, the European Outdoor Group (EOG) is pleased to announce that it has secured the Deputy Mayor of Gothenburg, David Lega, to speak at this year’s EOS.

A hugely inspirational figure, Paralympian David Lega was born with AMC, a disability, which meant he was paralysed in both arms and lacked muscles in his legs. Inspired by the 1986 World Championships in Disabled Swimming in Gothenburg, David started his swimming training when he was just 12. During his sporting career David has won numerous gold and silver European Championship and World Championship medals and set two world records at the 1996 Atlanta Paralympics, which earned him the ’Triumph of the Human Spirit’ award.

David is also a renowned speaker who focuses on personal development, positive thinking, entrepreneurship and leadership. Titled: ‘Love, Support, Demand and Encouragement – The Four Factors of Success’, David will speak about how we can push our boundaries. His main thesis is that all people can develop and achieve more than they thought possible, according to ones own abilities. Motivation, inspiration and entrepreneurship mixed with humour and happiness in an interactive dialogue with the audience; meaning no-one leaves a David Lega talk unmoved! (more…)

EOS 2018 Announces First Keynote Speakers – Book your delegate place now

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european outddor summit


The European Outdoor Group (EOG) is pleased to announce the first keynote speakers presenting at theEuropean OutDoor Summit 2018. This year speakers will deliver presentations based around the Summit theme: The Outdoor Industry – A Progressive Business Sector, with the topic – Outdoor Digital, a key focus.

The EOS takes place from 19th to 20th September 2018 at the Clarion Hotel & Congress Malmӧ Live, in Malmӧ Sweden and online delegate registration is now open. Bookings can be made with an early bird discount rate until Friday 27th July.

leaderGiving the keynote presentation: Leaders in a Digital World, Liselotte Engstam is Chair at Digoshen & Advisor to the European Commission on digitalisation of corporate governance and supports leaders moving into the digital age.

“A challenging, yet exciting future awaits us. Digital technologies impact and change our world at exponential force. Companies, executives and leaders need to understand more of the digital impact to fully leverage the potential when bringing their businesses into the digital age.“

Based on leadership research and leadership engagement there are insights to build on and Liselotte’s presentation will discuss how leaders of the future will have to ‘sense at scale’, ‘involve to Innovate’ and ‘align the actions’ to take leadership into the digital age. This interactive session will explore the questions; are you coping with the increasing speed of change?  Have you figured out what you need to un-learn in order to re-learn? And are you inspiring your team and ecosystem to take action? (more…)

EOS 2018 Delegate Registration Now Open

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european outddor summit


Online delegate registration for theEuropean OutDoor Summit 2018, which takes place from 19th to 20th September 2018 at the Clarion Hotel & Congress Malmӧ Live, in Malmӧ Sweden, is now open. Bookings can be made with an early bird discount rate until Friday 27th July, at the EOS website.

The European Outdoor Group (EOG) is pleased to announce IWA OutdoorClassics as its first headline sponsor for the EOS. IWA OutdoorClassics is the world-leading specialist trade fair for shooting sports, hunting, outdoor activities equipment and security applications, and takes place 8-11 March 2019 at the Nuremberg exhibition centre.

Rebecca Schönfelder, Exhibition Director for IWA OutdoorClassics, said: “As one of the main sponsors of the European Outdoor Summit, we look forward to supporting the interests of the European outdoor sector for the first time in 2018. Manufacturers and retailers in this sector have also long been part of IWA OutdoorClassics, which has been the leading international trade fair for more than 40 years now and takes place annually in Nuremberg, Germany. As an organizer of this trade fair, we firmly believe that even in the digital age nothing can replace the opportunity to meet and discuss issues with people face to face, so we can reach new goals together.

Commenting on the sponsorship, Mark Held, General Secretary for the EOG, said: “Since the EOS began in 2013 it has gone from strength to strength; with brands and organisations recognising the valuable insight it brings from both within and outside of the industry. We have had immense continued support from the industry over the years, and are now excited to bring on board the Summit’s first ever headline sponsor, IWA OutdoorClassics. Their support, together with that of our other new and long-time partners, is extremely valuable and will help us to once again deliver a fantastic Summit!”

Clarion Hotel & Congress Malmӧ Live



EOS 2018 Theme & Major Sponsors Announced

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eos 2018


The European Outdoor Group (EOG) is pleased to announce the main theme for the European Outdoor Summit (EOS) 2018The Outdoor Industry – A Progressive Business Sector.

Technology in all forms has consistently outpaced the sector’s development during the last two decades and the pace of change is accelerating.  The EOS plans to look at what the future holds from the industry’s perspective, and pinpoint the opportunities for transformation that can enhance differentiation and improve prospects for outdoor companies.

The focus for this year will be Outdoor Digital, as we concentrate on key topics that stimulate debate and discussion.  From Ecosystems, partnerships and collaborations; disruption to processes and the need to digitally transform supply chains; embedded and wearable technologies; transparency – how to ensure it, use it and defend it; leaders in a digital world and technology enhanced outdoor experiences to encourage the take-up of outdoor activities from the younger generations.

Supporting the Summit for their sixth consecutive year as Major Sponsors, are sports business platform ISPO and W.L Gore & Associates.  Joining them is leading footwear outsole specialist Vibram, who has signed as EOS Major Sponsor for the second year running.

Head of ISPO Group Tobias Gröber, said: “The European Outdoor Summit is a great gathering for the whole outdoor industry. Important stakeholders of the industry are discussing future oriented topics which are relevant for the development of the business. The event creates a great momentum for future growth and we are very proud to be one of the main sponsors since the very beginning of the summit, as outdoor is part of our DNA.”

Global Business Leader Sports Footwear for W.L Gore & Associates Matthias Zaggl, said: “We are delighted to sponsor the EOS Summit also in 2018. The EOS is one the most important events as we discuss in the industry about current and future trends. Through our support we want to underline the importance of industry dialogue.”

Information about the Summit, speakers, location, and how to book a place at EOS 2018 will be available on in due course.

The EOS offers excellent sponsorship opportunities to those companies wanting to make the most of this exclusive audience, with options to suit all budgets. To find out more about how you can become an EOS 2018 sponsor please contact Marta Williams on or Penny Taylor on


INFO: European Outdoor Summit

SAVE THE DATE – EOS 2018 Dates
and Venue Announced

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malmo liveFollowing a hugely successful event in Treviso earlier this year, which brought together over 270 delegates from the outdoor industry, the European Outdoor Group (EOG) is pleased to announce that the sixth annual European Outdoor Summit (EOS) will take place from 19th to 20th September 2018 in Malmӧ, Sweden.

The EOS features inspirational speakers, current topics and educational break out seminars. It is the ideal platform for networking being the key event in the European outdoor calendar, bringing together high calibre leaders in the outdoor industry from across Europe and beyond.

The EOS 2018 will be delivered in partnership with the Scandinavian Outdoor Group (SOG) and will take place at Malmö Live. Centrally located in Malmӧ, the conference centre was built in 2015, is attached to the Clarion Hotel and has become a new landmark in Malmӧ city’s skyline. The Clarion Hotel offers 444 guest rooms with stunning views over the city, making it the perfect accommodation for EOS delegates.

The largest city in the Swedish county of Skåne, Malmӧ is an easy to reach destination for delegates. Malmö Live is conveniently situated in the centre of Malmö, just 2 minutes’ walk from Malmö Central Station where trains to Copenhagen airport, which offers direct flights to 142 countries worldwide, will take only 17 minutes. The Conference Centre is also within walking distance from city centre attractions, shops and restaurants.

malmo live 2Sara Wänseth, General Secretary of SOG, said: “At this year’s EOS in Treviso, we promised to co-organise the best European Outdoor Summit, and we are very much looking forward to the challenge. We are proud and enthusiastic for the opportunity to, once again, welcome the outdoor industry to Scandinavia (the first EOS took place in Stockholm back in 2013). We aim to offer inspiring speakers, opportunities to network and urban outdoor activities!

Mark Held, General Secretary of the EOG, comments: “We are delighted to be working in partnership with SOG to host the EOS 2018 in Malmö – a cosmopolitan and easy to reach location for delegates with first class facilities which will ensure we deliver, once again, a forum for our members as well as other business leaders in the outdoor industry.”

Details about speakers and how to book a place at EOS 2018 will be available in due course. For more information about the summit, visit

EOS 2017 Ends after Two Inspiring Days in Treviso. Malmӧ announced to host EOS 2018

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eos 2017


Bringing together over 270 delegates from the biggest names and brands within the outdoor industry in the picturesque Italian town of Treviso, the fifth annual European Outdoor Summit successfully concluded last week; once again proving to be an extremely popular, inspiring and informative event for the European outdoor industry.

The two-day programme was packed with exceptional keynote speakers and educational break-out sessions, as well as ample opportunities to network, sample the local food and wine and take in the stunning scenery and architecture.

Closing the Summit, European Outdoor Group General Secretary Mark Held, thanked delegates, speakers and sponsors and introduced the Scandinavian Outdoor Group, who announced that the EOS 2018 will take place in Malmӧ, Sweden.

The theme for EOS 2017 was looking at everything through the lens of the consumer. This year’s opening speaker, baseball coach and former player Brian Farley, kicked off proceedings with his presentation that looked at the importance of understanding the value and motivation of people. Founder of Fast Forward Trending, Haysun Hahn, shook up events by exploring the ongoing relationship and crossover between fashion and outdoor; with some trend forecasting that challenged delegates to think about the future of the outdoor lifestyle market and the real need to look at fashion for growth. (more…)

#itsgreatoutthere: why is it important to the outdoor industry? Interview with Arne Strate

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The It’s Great Out There Coalition was founded in 2017 to help facilitate outdoor activity and to drive the already successful #itsgreatoutthere campaign.

At EOS 2017, Arne Strate (Marketing Director at the It’s Great Out There Coalition) explains what the campaign has achived so far and what are its plans for the future:

Interview: Andrea Bianchi
Shooting & Video editing: Simone Enei

INFO: It is Great Out There

Sustainability and business value. Interview with Karin Kreider

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Karin Kreider (Executive Director, ISEAL Alliance) outlines a range of short-term and long-term benefits that materialise from the adoption of sustainability standards for businesses along the supply chain; benefits range from operational efficiencies, improved market access and sales, and stakeholder engagement including the finance sector.

Interview: Jessica Ceotto
Video editing: Andrea Monticelli.

Engaging consumers around shared values. Interview with Susan Viscon

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REI was founded as a co-op in 1938 by 23 mountain climbers looking to source the gear they needed to have incredible experiences outdoors. Nearly 80 years and 16 million members later, the co-op is still a purpose-driven company, centered around the belief that a life outdoors is a life well-lived.

Susan Viscon (Senior Vice President Merchandising & Private Brands – REI) speaks about how REI is engaging its customers, vendors and nonprofit partners across the United States to put the outdoors at the centre of American life. From closing its doors on Black Friday and encouraging customers to #OptOutside, to giving 70% of its profits back to the outdoor community, to hosting hyper-local activity-focused events, REI strives to create a relationship with customers that goes far beyond the transaction, to deepen relevancy and elevate shared values.

Watch the video interview:

Interview: Jessica Ceotto
Video editing: Andrea Monticelli.