Following last year’s announcement that that the seventh annual European Outdoor Summit (EOS) will take place from 26th to 27th September 2019 in Interlaken, Switzerland, The European Outdoor Group (EOG) is now pleased to announce the venue and theme for this year’s Summit. (more…)
The convergence of The Decentralised Web 3.0, Digital Sustainability, and Open Technologies with the Internet of Things and Artifical Intelligence will fundamentally reshape the way we do business and govern our societies in the future. While open technologies enabled the masses to create their own digital tools, the decentralised web will enable the masses to create their own transaction networks. The rise of do-it-yourself digital currencies for everyone will see a plethora of economic and social experiments emerge, from digital platform cooperatives to new and more democratic ways to govern our societies. Marcus Dapp‘ interview gives a glimpse of this new world, its characteristics, potential, and what business leaders should prepare for.
The world is asking businesses to take responsibility for the products they source. The UN’s Sustainable Development Goals as well as the outcomes of the Paris Climate Agreement are setting global targets to meet. To that purpose, companies need information and a means to take action: visibility into their supply chains, transparency into the impacts, tools to capture data and measure effect and change, and collaboration to link the efforts of the many players together. Technology is playing an increasingly strong role in enabling industry to deliver meaningful change at the scale it is needed. During the video interview, Liesl Truscott talks about the sustainability challenges we are facing, the solutions being developed, and the role of technology to bring them to scale:
How technology is fuelling how we interact and spend with brands, the impact this has on the environment and growth of returns. How can we get a handle on this and provide shopping experiences that are more personalised? Watch the video interview with Alexandra Wood:
Digital Transformation. AI, IoT, Blockchain, Smart Contracts, Advanced Robotics, Virtual Reality are all converging to create a wave of change for consumers and businesses. John’s interview highlight how it works in laymans terms and the opportunities and disruption it will create:
The sixth annual European Outdoor Summit pulled in its highest numbers to date with 305 delegates coming together in Malmӧ! The great success that Mark Held was expeting for this sixth EOS edition. This year’s theme was ‘The Outdoor Industry – A Progressive Business Sector’ with a focus on Outdoor Digital. During this video interview Mark explains why companies and the whole outdoor industry really needs to work out on this topic:
Interview: Jessica Ceotto
Filming and Editing: Andrea Monticelli.
In the past years the demand for transparency from fashion industry has increased drastically. Fashion industry that has historically been known for its secrecy has been pushed by NGOs governments and consumers to become more transparent. It has led to brands publishing their supplier list, signing transparency pledge, the Bangladeshi accord and the UK Modern Slavery act. However, the industry is far from solving its challenges connected to workers’ rights and planetary barriers. Where does the fashion industry needs to go next with its transparency agenda? What is the role of consumers in the equation and how can brands empower consumers to become a force of positive change? What is the role of tech such as Block chain and IoT? Watch the video interview with Nina Shariati :
Although present for many years, GS1 is still the backbone of digital communication between supply chain partners in order to serve customers in the best way. The Interview with Markus Müller gives an overview of the current importance of GS1 in general, and – combination with process recommendations – how to add value for businesses and consumers:
With the OutDoor by ISPO Launch Conference, the outdoor industry has entered a new period. As we know, the kick-off marked the official start of the relocation of the “OutDoor” brand from Friedrichshafen to Munich. The trade fair will be held under the new brand name OutDoor by ISPO.
During the videointerview, Mark Held (General Secretary of EOG) explains the key concept that supports this change: outdoor Industry is changing a lot and EOG needs to maximize the potential of trade fairs. The industry and its shows need to adapt to new forms of exhibit, comunicate, retail,etc.. but it is also necessary to be much relaxed about the definition of “outdoor”. The new traid fair is not going to be multisport…
Watch the video interview.
Interview: Andrea Bianchi.
Filming and Editing: Simone Enei.
New speakers & EOS ‘Networking Evening’ details announced – book your place now
The sixth annual European Outdoor Summit (EOS) is just over a month away, so if you haven’t yet booked your place, now is the time. Bookings can be made at www.europeanoutdoorsummit.com
The EOG is pleased to present further speakers to the already-strong line-up, as well as announce the venue and details of the EOS ‘Networking Evening’.
Opening keynote speaker for the Summit and setting the scene for the conference is Internet and technology entrepreneur, John Straw, Senior advisor to Mckinsey and Co and IBM Watson IoT. John educates businesses on change and disruption and will present: Technology Disruption – running towards it or away from it? Everything you need to know! In a world where
AI, IoT, Blockchain, Smart Contracts, Advanced Robotics and Virtual Reality are all converging to create a wave of change for consumers and businesses. John’s session will highlight how it works in layman’s terms and the opportunities and disruption it will create. In addition to his opening keynote, John will present a break-out session focussing on how the current wave of technology will change the consumer market and businesses, as systemic changes in marketing catalyse new thinking on how to reach and influence consumers. (more…)
EOG is an association set up to represent the common interests of the European outdoor industry. Originally founded in 2003 by nineteen of the world’s largest Outdoor companies, this group recognised the need for a cohesive, cross border approach to representation of the outdoor sector. We live in a world of increasing internationalism, where legislation, environment, the media and trade are all now multinational issues. The combined strength of EOG member brands, and a close cooperation with national outdoor associations, provides them with an extremely powerful force to represent the European outdoor industry in a constructive and positive manner.
What EOG does? EOG undertakes a number of efforts that will prove to be beneficial to the European industry. Initiatives include: representative market survey, industry workshops, collaboration with European trade shows, co-operation with national trade associations, promotion of best practice.
The Summit is an initiative of the European Outdoor Group (EOG), the association set up to represent the common interests of the European outdoor industry.
As a pan-European organisation the EOG is uniquely placed to support the Summit, which will be held in alternate years in different countries. The national outdoor groups representing these countries will organise each Summit, allowing each event to assume its own identity, content and experience, but with the Summit remaining open to all.
