At the European Outdoor Summit 2014 we interviewed the Professor Dr Ulrich Reinhardt (BAT Foundation for Future Studies) who explains how to study and analyze issues regarding future and generations, in particular relate to the outdoor business. He focuses on habits and hobbies, questioning how to combine outdoor activities with work and lifestyle.
Demographics – The Demographic Change and its Effects on the Outdoor Market
Transparency – The outdoor industry’s target group and its awareness to environmental and social issues
At the European Outdoor Summit 2014 we interviewed the Professor Dr Michael Braungart who described the relationship between sustainability and business, in particular focusing on how to develop useful strategies and make real beneficial innovation, i.e. with products and production processes that are designed for closed loops (“cradle to cradle”).
Always on: Consumer Behaviour in the Digital World – Interview With Benjamin Göllnitz
At European Outdoor Summit 2014 we interviewed Benjamin Göllnitz. Watch the video and discover how online has become an integrate part of the consumers’ decisions, in particular thanks to the mobile tools such as smartphones, tablets and even smartwatches. The key notion lies in the multichannel combination between online and offline, where stores still represent a value that cannot be replaced by online shops.
Mark Held – Overview of the European Outdoor Market in Central Europe
At the European Outdoor Summit 2014 we interviewed Mark Held (General Secretary, European Outdoor Group EOG) who highlights the issues of sharing information to understand the market. He also describes the history and the mission of EOG. Watch the video.
About Outdoor Market Over Next 5 Years – EOS Videointerviews
At European Outdoor Summit 2014 several experts discuss about the outdoor market in the next 5 years, focusing on issues such as online commerce, sustainability, relationship between companies and customers, local and online stores. Listen to their previsions:
Urban Outdoor – Transformation of Outdoor Areas
At the European Outdoor Summit 2014 we interviewed Oliver Vanges (Danish Foundation for Culture and Sports Facilities). He highlights how cities are re-thinking their relationship with outdoor activities and how this represents a big opportunity. In addition, there is a growing interest in water activities…
Interview with Tobias Gröber, Executive Director Business Unit Consumergoods, Messe München
The European Outdoor Summit rings in the second round. Last year in Stockholm, this year in Tegernsee. How significant is the fact that this event is held in a location close to ISPO?
It is certainly a positive sign that after holding the event in Stockholm, Tegernsee was selected to host this year’s “Who’s Who” of the international outdoor industry. As a full-service partner for the international sports industry the European Outdoor Summit (EOS) is a great opportunity for ISPO to represent and network. We have the chance to meet with the outdoor industry’s decision makers between events, before continuing on at ISPO BEIJING in January and ISPO MUNICH in February. The outdoor segment is one of the most important segments for ISPO MUNICH. Therefore we are truly pleased that we can count on an even bigger increase in our outdoor exhibits for 2015.
Why is ISPO ACADEMY one of the primary sponsors for the event? (more…)
European OutDoor Summit: Digitalisation – Interview with Thorsten Hermes
Focused on the topic “digitalisation”, which is increasingly shaping the outdoor market and outdoor retail, Thorsten Hermes gives first-hand insights into trends and enduring changes from the “always on” generation.
What digital trends can you forecast from your perspective?
I’m not sure whether it’s a trend or whether we’re simply talking about the buying behaviour of current times, but I find it extremely impressive how helpful the Internet has become for the user in preparing for a buying decision. Over and beyond the increasing use of smartphones, there are more and more devices that are connected to the Internet – including such things as wearables like smartwatches, Google Glass and the Internet of things. This creates more and more new and exciting technological options not only for the consumer, but also for retail and industry.
Tatonka Marvin Special Edition for EOS Participants
European OutDoor Summit 2014 sponsor Tatonka has produced a special edition of its Daypack Marvin for all participants which will exclusively be available for them.
Marvin is a small format office daypack with 15,4″ laptop compartment – compact, but with the finest of features. As well as two main compartments, Marvin offers various pockets and storage possibilities, which are perfectly tailored to its use.
The pack will not only come handy having all your conference materials and goodies ready for you, but will hopefully become a valuable daily business tool, reminding you regularly to prepare your business for the future.
European Outdoor Summit 2014
The stage is set!
The stage is set for the 2. European Outdoor Summit. After the successful premiere in Stockholm, the extraordinary Summit “from the outdoor industry for the outdoor industry” welcomes the participants at Lake Tegernsee near Munich.
The Summit programme contains an exciting mix of speakers, workshops and panel discussions that will inspire you from a global perspective, both within and beyond the outdoor business – following the summit’s motto: Preparing the Industry for Change.”
Don’t miss the chance to get latest news from experts from all sectors of the outdoor industry: Brands as well as Retailers, classical from science as well as from digital business. At European Outdoor Summit 2014 key managers from the European Outdoor Industry meet – so prepare yourself for exciting speeches and interactive workshops on 15th – 16th October.
Content preview:
Andy Schimeck, host and Chairman of the professional group “Fachgruppe Outdoor”
Andy Schimeck, whose team helped to organise the EOS 2014 together with the European Outdoor Group, looks forward to the forthcoming summit and explains what he believes the motto “Preparing the Industry for Change” means for brands, manufacturers and retailers: “We must cooperate beyond the confines of individual sectors in order to grow further” (More)
Thorsten Hermes, Google Head of Sales & Marketing Innovations | Retail
Digitalisation is a trend that is increasingly shaping the outdoor market – and, most importantly, outdoor retail. It is therefore all the more important to get insights into trends and enduring changes first-hand from the “always on” generation. Thorsten Hermes gives us these insights – during his presentation at the Tegernsee but also in advance in an interview on the subject of “Always on – Consumer Behaviour in the Digital World” (more)
Find out about the agenda and programme of the European Outdoor Summit 2014
