Fiera Bolzano is getting ready to welcome the key players of the winter mountain industry for three days full of innovation, exclusive previews and networking. Only a few days remain until the opening of Prowinter, the leading B2B event for outdoor and winter sports, returning to Fiera Bolzano from Sunday 11 to Tuesday 13 January 2026 for its 26th edition.
The event, increasingly international and sustainable, will offer a complete experience for exhibitors, retailers, rental operators and sector professionals, presenting itself with an evolved and renewed format, built in dialogue with companies.
The main novelty this year is the opening of a new pavilion entirely dedicated to the outdoors, featuring the Scandinavian Village, which will host prestigious international brands such as Bergans, E9, Fjällräven, Houdini, Icebug, Icepeak, Jack Wolfskin, Karpos, Montane, Montura, Norrona, Osprey, Petzl, Rab, thus strengthening Prowinter’s role as a strategic hub also for professionals from Germany, Austria, Scandinavia, the Benelux area and Eastern Europe.
In this new edition as well, sustainability confirms its key role with the introduction for the first time in the Prowinter Award of an evaluation criterion dedicated to environmental responsibility, overseen by a specialized ESG consultant. Alongside the trade fair, the Winter Sports Sustainability Network Meeting and the Ski Industry Climate Summit, will also be held: two moments dedicated to strategies and best practices for the future of the winter sports supply chain.
In addition to the fair, the Prowinter Test Days return on Monday 12 and Tuesday 13 January, organized together with Pool Sci Italia with the support of ITASNOW: two days dedicated to testing on snow the new products showcased at the fair, turning the slopes of Carezza into a true open-air laboratory for the 2026/2027 season ski equipment.
To better orient, here are the main appointments:
- Sunday 11 January
At Fiera Bolzano
09:00 – Opening Prowinter 2026
From 09:00 to 18:00 – Prowinter Award Exibithion
11:00 – Inauguration and Prowinter Award 2026 ceremony
12:00 – Presentation of Skimofestival 2026
13:30 – APRESKI – Milano Mountain Show Panel
A discussion on the value of the network in the mountain supply chain: partnerships, shared vision, and projects capable of generating innovation and real impact. With the intervention of Tommaso Balasso and Michel Roccati, Beyond Human Potential.
From 18:00 to 22:00 – Prowinter Après-Ski Party by SuperG
- Monday 12 January
At Fiera Bolzano
From 09:00 to 18:00 – Prowinter 2026 and Prowinter Award Exibithion
16:00 – Prowinter Lab
The appointment to discover the first data of the 2025/2026 winter season and understand what challenges rentals and shops are facing and how the season started for them.
At Carezza Ski, Prà di Tori Slope
From 09:00 to 15:00 – Prowinter Test Days powered by ITASNOW & Prove Libere Retail by Pool Sci Italia
- Tuesday 13 January
At Fiera Bolzano
From 08:30 to 18:00, MEC – Meeting and Event Center – The Winter Sports Sustainability Network (only for WSN members)
From 09:00 to 18:00 – Prowinter 2026 and Prowinter Award Exibithion
At Carezza Ski, Prà di Tori Slope
From 09:00 to 15:00 – Prowinter Test Days powered by ITASNOW & Prove Libere Retail by Pool Sci Italia.
- Special Events
At Fiera Bolzano
From Wednesday 14 to Thursday 15 January, from 08:30 to 17:00, MEC – Meeting and Event Center – Ski Industry Climate Summit, hosted by Atomic in collaboration with Protect Our Winters Europe – POW and the Wintersports Sustainability Network – WSN (event upon registration).
«We are truly excited to present a Prowinter that is bigger and more international than ever» says Geraldine Coccagna, Brand Manager of the event. «The 2026 edition will not only be an opportunity to discover the latest news in the sector and for networking, but it will represent a true professional hub where exhibition, field testing, and discussion between companies and sector operators integrate into a single experience. Our attention to internationality and sustainability is also confirmed, through the offer of concrete tools to support growth and innovation in the winter mountain supply chain».
Prowinter 2026 awaits you from January 11 to 13 at Fiera Bolzano: three unmissable days where outstanding previews, innovation and international networking come together in the heart of the winter mountain world, transforming the trade fair into a true laboratory of ideas and opportunities for all industry professionals.
For all events and full program details: https://www.fierabolzano.it/en/prowinter/events
INFO: Prowinter
