The 26th edition of Prowinter, the leading B2B event for the outdoor and winter sports world, officially began this morning: Fiera Bolzano exhibition center is once again the beating heart of the European ski business, welcoming brands, distributors, retailers and rental companies to preview the collections and innovations for winter 2026/2027.

A three-day showcase of innovation, running until Tuesday 13 January, which this year stands out for a strongly international scope thanks also to the opening of a new pavilion entirely dedicated to the outdoors, featuring the Scandinavian Village, which will host prestigious international brands.

This year’s edition marks a decisive step forward regarding the sustainable growth of Fiera Bolzano, already EarthCheck Silver certified: for the first time in the history of the Prowinter Award, an evaluation criterion dedicated to environmental responsibility has been included, entrusted to the assessment of a specialized ESG consultant. Sustainability is also the protagonist of the Winter Sports Sustainability Network Meeting and the Ski Industry Climate Summit, two key events completing the fair, dedicated to strategies and best practices for the future of winter sports.

«We are proud to inaugurate an edition that reflects the maturity achieved by Prowinter. The presence of the Scandinavian Village and the direct participation of major international brands demonstrate that our trade fair is now recognized as an unmissable appointment on the European calendar» declares Geraldine Coccagna, Brand Manager of Prowinter. «But we don’t look only at numbers: this year we are placing a strong emphasis on responsibility. We wanted to integrate concrete ESG criteria both in the organization of the event and in the evaluation of the awarded products, because the future of the mountains necessarily passes through here.»

The central moment of the inauguration was the announcement of the Prowinter Award 2026 winners. Now in its fourth edition, the Prowinter Award 2026 saw products competing in 10 categories divided between the Ski and Outdoor worlds, enriched by one Special Prize dedicated to cross-country skis, judged by two juries of specialists.

Below are the winners revealed this morning:

Ski Category Winners

●    Alpine skis – Top Performance: NORDICA Dobermann Multigara Department
Wins for its very high-level construction, the extreme attention to detail and the complete integration of ski, plate and binding, which guarantee precision, reactivity and race performance for expert skiers and slope purists.

●    Alpine skis – Allmountain: VÖLKL Peregrine 82
Wins for dedicated technical solutions and materials and for the ability to continuously adapt to variable snow conditions, ensuring control and high performance both on and off-piste.

●    Ski mountaineering skis: DYNASTAR M-Tour 94
Wins for its high lightness, the correct balance between weight and freeride geometries and for the wood core construction technology, which guarantees reliable performance both uphill and downhill, in all snow conditions.

●    Alpine ski boots – Top Performance: SALOMON S/Pro Alpha C-130
Wins for the optimization of the BOA closure system and for the new Power Link connection between the cuff and shell, which guarantee greater precision, stability and support while skiing.

●    Alpine ski boots – Mid Performance: ATOMIC Nexus 120
Wins for the new construction that facilitates step-in and step-out and for the integration of the BOA system on the shell, offering immediate comfort and balanced performance to a wide range of users.

●    Ski mountaineering boots: SCARPA F1 RS
Wins for the optimization of construction technologies, the BOA system on the cuff, and the Overlap Flow easy-entry system, which guarantee lightness, precision and maximum functionality uphill and downhill.

●    Prowinter Award Special Prize 2026:
Cross-Country Skis – Classic technique: MADSHUS Redline Skate ski, Skate X attacco e scarpa
Wins for having redefined the connection between boot and ski, with a new attachment point that improves power transfer, lateral stability and efficiency in skating.

Outdoor Category Winners 

●    Winter Active footwear: MEINDL Winter Hiker GTX
Wins for the balance between protection, comfort and real functionality, offering reliable, waterproof and immediately usable winter footwear for a broad and active user base.

●    Winter Expert footwear: AKU Aurai DFS Evo GTX
Wins for its high technical content, the Dual Fit System which improves precision and control and reliable protection in demanding winter conditions.

●    Technical shell jacket: ORTOVOX Ortler Gore-Tex Jacket
Wins for excellent construction quality, ergonomics designed for the alpine environment and the balance between robustness, functionality and comfort.

The Prowinter 2026 experience now continues beyond the pavilions: tomorrow, Monday 12, and Tuesday 13 January, the event will also involve the slopes of Carezza with the Prowinter Test Days powered by ITASnow and the Prove Libere Retail by Pool Sci Italia. Over 250 professionals are expected on the Prà di Tori slope to field-test the innovations presented at the fair, confirming Prowinter as a truly complete ecosystem, where exhibition and product testing meet in a single experience.

To discover the complete Prowinter Award 2026 rankings:
https://www.fierabolzano.it/en/prowinter/prowinter-award