The future of skiing takes shape in Trentino-South Tyrol: on Monday 12 and Tuesday 13 January 2026, the Prowinter Test Days powered by ITASnow and Prove Libere Retail by Pool Sci Italia return to Carezza, marks the first European appointment of the season where brands, distributors and rental operators can preview and test on-slope the alpine skiing equipment designed for winter 2026/2027.
Confirmed for the third consecutive year as one of the flagship initiatives of the 26th edition of Prowinter – the leading B2B hub for the outdoor and winter sports industry, scheduled from 11 to 13 January at Fiera Bolzano –, the Prowinter Test Days 2026 return with an enhanced format, perfectly integrated into the fair’s new international structure, which this year also features a dedicated Scandinavian Village pavilion symbolizing the meeting point between Northern and Southern Europe.
The initiative represents the first strategic gathering of the season for brands, retailers and rental operators at an international level: a unique moment in the European calendar to test in real conditions the products that will play a leading role in the next winter season.
Once again, the tests will be hosted on the Prà di Tori slope at Carezza Ski: located just 40 minutes from Bolzano, it offers the ideal environment to assess performance, stability, and responsiveness of products in real skiing conditions. Two days of exclusive testing will take place on the slopes, during which over 250 professionals will be able to preview the main materials and technologies in the world of skiing for the coming season, exchange ideas with colleagues in the sector and learn more about the latest innovations.
The products unveiled at the fair in Bolzano can therefore be tested firsthand on the slopes of Carezza, transforming the destination into a true European benchmark for those seeking an in-depth, hands-on preview of the innovations for winter 2026/2027.
«We are truly pleased to bring back the Prowinter Test Days this year. This 26th edition aims to further strengthen the role of the season’s first equipment test event, with the ambition of becoming an unmissable appointment for retailers and rental operators who want to see products at the fair and immediately test them on snow» says Geraldine Coccagna, Brand Manager of Prowinter. «It is a concrete response to the needs of manufacturers, retailers, and rentals. As Fiera Bolzano, we are proud to carry this project forward, supported by key partners such as Pool Sci Italia, ITASnow and Carezza Ski».
The Prowinter Test Days are a strategic opportunity not only for distributors and rental operators, but also for the companies of Pool Sci Italia and the leading brands of the sector, who can present and preview-test the innovations developed in recent months within a highly qualified and professional environment.
«Prove Libere Retail by Pool Sci Italia is today one of the most significant appointments for the alpine skiing commercial supply chain. It is the first European B2B Ski Test featuring next season’s innovations, and the only event that integrates a trade fair with on-snow testing thanks to the strong synergy with Prowinter» states Alessio Meda, President of Pool Sci Italia. «Now in its third edition, the initiative has recorded steady growth in participation and strategic importance – a result perfectly aligned with Pool Sci Italia’s mission to promote industrial culture and innovation in alpine skiing, while supporting the professionalization of the supply chain and fostering constant dialogue between brands, rentals and retailers. We are confident that this positive trend will continue this year, thanks to active collaboration with Fiera Bolzano, ITASnow and the municipality of Carezza, with the shared goal of ensuring optimal operational, logistical and hospitality conditions for a high-level professional experience».
The Prowinter Test Days powered by ITASnow and Prove Libere Retail by Pool Sci Italia therefore reaffirm their role as a key component within the Prowinter ecosystem, which year after year is establishing itself not only as a trade fair, but as a comprehensive B2B platform capable of integrating exhibition, networking and on-snow testing into a single high-profile professional experience.
For more information and to register for the Prowinter Test Days 2026 at this link.
INFO: Prowinter
