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MountainBlog Europe

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Posts By: Mountainblog

New Marketing Portal from PrimaLoft Offers Support for Industry Stakeholders

Posted 6 November 2014 by Mountainblog & filed under News, Product & Corporate News.

PrimaLoft, Inc., the world leader in providing comfort solutions with high-performance insulations and fabrics, today debuted a robust digital marketing portal, providing high quality, easily

Keeping the Memory of EOS 2014 Intact: Here’s how!

Posted by Mountainblog & filed under Brand & Event Blog, Eog, Event & Testimonial News, News.

A picture paints a thousand words and that’s why we have packed the retrospect on the days at Tegernsee into a picture gallery. You find it on the Summit website on

Moonlight Classic Alpe di Siusi 2015: Moonlit Cross-Country Skiing

Posted by Mountainblog & filed under Event & Testimonial News, News.

On the night of 4 February 2015 the Moonlight Classic will return to the Alpe di Siusi for its 9th edition. A competition which isn’t just a race. It’s a unique way to experience the

Riding the Biggest Water Mountains – Video Interview with Sebastian Steudtner

Posted 5 November 2014 by Mountainblog & filed under Video, Video Talk.

Sebastian Steudtner is grew up in Germany and is one of Europe’s most successful Big Wave Surfers.
In 2010 he was the first European in the history of surfing to win the Billabong XXL Award

The Evolution of Outdoor Market
Interview With Jochen Lagemann

Posted by Mountainblog & filed under Brand & Event Blog, Eog, Video, Video Talk.

At European Outdoor Summit 2014 Jochen Lagemann (Managing Director of Primaloft Europe and Asia) describes the evolution of outdoor market towards diversification of activities and fashion as well.

The Future of Retail – Key Success Factors & Upcoming Trends for 2020

Posted by Mountainblog & filed under Brand & Event Blog, Eog, Video, Video Talk.

At European Outdoor Summit 2014 we interviewed Kai Hudetz (CEO, Institute of Retail Research IFH). During our meeting he talked about the impact of online

Demographics – The Demographic Change and its Effects on the Outdoor Market

Posted by Mountainblog & filed under Brand & Event Blog, Eog, Video, Video Talk.

At the European Outdoor Summit 2014 we interviewed the Professor Dr Ulrich Reinhardt (BAT Foundation for Future Studies) who explains how to study and analyze issues regarding future and generations, in particular relate to the outdoor business.

Transparency – The outdoor industry’s target group and its awareness to environmental and social issues

Posted by Mountainblog & filed under Brand & Event Blog, Eog, Video, Video Talk.

At the European Outdoor Summit 2014 we interviewed the Professor Dr Michael Braungart who described the relationship between sustainability and business, in particular focusing on how to develop useful strategies and make real beneficial innovation

Always on: Consumer Behaviour in the Digital World – Interview With Benjamin Göllnitz

Posted by Mountainblog & filed under Brand & Event Blog, Eog, Video, Video Talk.

At European Outdoor Summit 2014 we interviewed Benjamin Göllnitz. Watch the video and discover how online has become an integrate part of the consumers’

Mark Held – Overview of the European Outdoor Market in Central Europe

Posted by Mountainblog & filed under Brand & Event Blog, Eog, Video, Video Talk.

At the European Outdoor Summit 2014 we interviewed Mark Held (General Secretary, European Outdoor Group EOG) who highlights the issues of sharing information to understand the market. He also describes the history and the mission of EOG. Watch the video.

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