An agreement has been signed between Dolomites Val Gardena and Jaguar Land Rover that will allow the birth of a long partnership between two famous and unique brands.
On the occasion of the presentation of the Val Gardena winter season, the keys of two splendid cars of the Jaguar Land Rover Group, with personalised livery, were handed over in Milan, underlining the birth of an agreement between two famous brands in their respective areas.
Starting from December, in fact (the ski season in Val Gardena will start on the 6th), two Jaguar Land Rover cars will circulate in this beautiful valley of the Dolomites: an ecological and elegant Jaguar I-Pace, the first electric car of the brand and of the premium segment, with excellent performances and a versatile and fascinating Range Rover Velar, a real off-road vehicle suitable to face any kind of conditions.
The agreement provides for the reciprocal exchange of visibility and the creation of a Car Display in Ortisei, where it will be possible to admire the cars and request a test drive. The choice, in particular of the Jaguar I-Pace, underlines the vocation of Va Gardena to protect its territory also through the use of cars with very low environmental impact.
Val Gardena, a UNESCO World Heritage Site, has for years been promoting events aimed at preserving this heritage, such as the Ecodolomites event in September or through initiatives such as the closing of last summer’s passes.
A “green” heart and soul, waiting for a “white” winter.
Fotocredit: Alex Runggaldier
INFO: Val Gardena