Together with leading sports and outdoor brands, retailers, and industry associations, Messe München has made two groundbreaking decisions: effective immediately, ISPO Munich will be held permanently at the start of the winter season at the end of November, thus leaving the previous January date. OutDoor by ISPO is moving up permanently from the end of June to the end of May/beginning of June.
For 2022, this means that ISPO Munich 2022 will now take place from November 28 to 30, 2022 (Monday to Wednesday). The new date for OutDoor by ISPO 2022 is June 12 to 14, 2022 (Sunday to Tuesday).
The permanent shift in dates is a strategic decision due to the far-reaching market changes of recent years. Industry and retail are facing major shifts in the global supply chain, which also caused hanges to order cycles. Scheduling ISPO Munich in January or February, as was previously the case, is therefore too late for many industry participants. The permanently brought-forward date for OutDoor by ISPO also works much better with the new order cycles.
“When the industry changes, we also have to find new ways,” says Klaus Dittrich, CEO of Messe München. “The new dates are the ideal response to current and future challenges. Above all, they offer completely new opportunities for industry and trade.”
Inspiration and activation to kick off the season: A new ecosystem for industry, trade and consumers.
The permanent move of the dates will give the leading international trade shows even more relevance and a completely new significance as an important source of inspiration for both the entire industry and the end consumer. “In the future, ISPO Munich will not only be the meeting place for the industry’s top decision-makers and the ideal platform for brands to place the most important messages for the market, but also the worldwide kick-off event for the winter season,” says Klaus Dittrich. “This is where retailers get an overview of the season’s new products and can then start the ordering season, where decisions of industry-wide significance are made, and where consumers are excited, inspired and activated at the same time.“
“We are creating a completely new business ecosystem here, where ISPO Munich and OutDoor by ISPO gain more relevance by adapting to the changing order cycles,” says Tobias Gröber, head of the Consumer Goods Business Unit at Messe München.
New dates offer exhibitors and trade visitors concrete advantages
The realignment of ISPO Munich and OutDoor by ISPO has numerous advantages for exhibitors and trade visitors:
- The dates are now at the beginning of the industry-specific order cycles in each case
- From now on, exhibitors and trade visitors will have an earlier overview of the market each year
- With the consumer festival at ISPO Munich, end consumers will be activated for the coming winter season through events and experiences
“We will take the concept of ISPO Munich and OutDoor by ISPO into a new dimension,” promises Tobias Gröber.
For optimal impact, the duration of both events will be shortened to three days and a maximum size for booths will be introduced. Currently, a maximum of 150 square meters of booth size is planned for OutDoor by ISPO and a maximum of 200 square meters of booth size per exhibiting brand for ISPO Munich.
This decision was made after the positive experiences with IAA MOBILITY, for which Tobias Gröber was also responsible. The duration of this trade fair was also shortened with its move to Munich and the size of the booths was limited for the first time.
OutDoor by ISPO is strengthened as a leading trade show
With the decision to move ISPO Munich, OutDoor by ISPO in June will be the first ISPO trade show in 2022. “We are thus strengthening the position of OutDoor by ISPO as the leading international trade show for the outdoor industry and a source of inspiration for everyone interested in the outdoors,” says Klaus Dittrich.
Next year, OutDoor by ISPO, from June 12 to 14, 2022, will be held once at the MOC Veranstaltungscenter and the former railroad repair plant located in the immediate vicinity , thus offering new opportunities for brand staging and event formats.
The June date is an interim step to an even earlier date starting in 2023. For 2023, OutDoor by ISPO is again scheduled for May 22-24 at the trade fair center in Munich-Riem. It will then be held permanently at the end of May/beginning of June. “We have received broad approval for this decision not only from the advisory board of OutDoor by ISPO, but also from many other industry participants,” says Tobias Gröber.
“As a result of the decision we have made together with the industry and retail, the industry will benefit long term from the new orientation of ISPO Munich and OutDoor by ISPO,” says Klaus Dittrich. “We can already promise that both trade shows will be more innovative, pioneering, relevant and activating than ever from 2022 onwards.”