SwimRun, Flavour of Freedom

Posted 25 July 2019 by Mountainblog & filed under Brand & Event Blog, Michelin Brand Blog, News, Product & Corporate News.

Director of Italian project and race SwimRun Cheers, Diego Novella describes the sport as “the greatest personal challenge…

Viking Anaconda Invisible Fit equipped with
Soles by Michelin – Summer 2020

Posted 16 July 2019 by Mountainblog & filed under Brand & Event Blog, Michelin Brand Blog, OutDoor by ISPO 19, Video, Video Preview.

At OutDoor by ISPO 2019, Viking presents the Anaconda Invisible Fit equipped with Soles by Michelin.

Soles by Michelin at OutDoor by ISPO 2019, with a host of new brand collaborations

Posted 5 July 2019 by Mountainblog & filed under Brand & Event Blog, Michelin Brand Blog, News, Product & Corporate News.

The success of Michelin in the world of technical soles continues. At the largest outdoor fair in Europe, which took place for the first time ever in Munich, Michelin…

Michelin Soles enters in fly-fishing segment alongside Orvis PRO Wading Boot.

Posted 6 June 2019 by Mountainblog & filed under Brand & Event Blog, Michelin Brand Blog, Video, Video Spot.

The PRO Wading boot built on an outsole compound specifically designed for fly fishing. This revolutionary new sole design is an industry disrupting advance in wet rubber traction.

Salming OT Comp – Off Trail Competition!

Posted 16 May 2019 by Mountainblog & filed under Brand & Event Blog, Michelin Brand Blog, News, Product & Corporate News.

Confidence is key when running in extreme terrain. Salming, a Swedish brand specializing in performance running, has combined…

Northwave Clan and Tribe: their first models
with flat outsole

Posted 9 May 2019 by Mountainblog & filed under Brand & Event Blog, Michelin Brand Blog, News, Product & Corporate News.

You can be content with being one of many or crave to stand out. You can stay in the wake or call for your trajectories. When Northwave faces a new challenge…

Under Armour HOVR Coldgear Reactor with Michelin outsole at the foot of MICHELIN Motorsport

Posted 24 April 2019 by Mountainblog & filed under Brand & Event Blog, Michelin Brand Blog, News, Product & Corporate News.

MICHELIN Motorsport’s 2019 racing season opened with a big news. What? Under Armour HOVR Coldgear Reactor at the foot of MICHELIN Motorsport team used…

Mammut Falera Mid WP equipped with Michelin Soles
at ISPO 2019

Posted 1 March 2019 by Mountainblog & filed under Brand & Event Blog, ISPO 2019 video preview, Michelin Brand Blog, Video, Video Preview.

At ISPO 2019, Andrea de Pascale (Chief Commercial Officer) presents the Mammut Falera Mid WP women equipped with Michelin Soles.

Dolomite Move Bootie, Move Road and Crodarossa Trek Mid equipped with Michelin Soles at ISPO 2019

Posted 28 February 2019 by Mountainblog & filed under Brand & Event Blog, ISPO 2019 video preview, Michelin Brand Blog, Video, Video Preview.

At ISPO 2019, Andrea de Pascale (Head of Marketing & Partnership Development at JVI Michelin Soles) presents the Dolomite Move Bootie m’s equipped with Michelin Soles.

Ecco Exostrike equipped with Michelin Soles at ISPO 2019

Posted by Mountainblog & filed under Brand & Event Blog, ISPO 2019 video preview, Michelin Brand Blog, Video, Video Preview.

At ISPO 2019, Andrea de Pascale (Chief Commercial Officer) presents the ECCO Exostrike equipped with Michelin Soles.