Interview with Tobias Gröber, Executive Director Business Unit Consumergoods, Messe München

Posted by & filed under Brand & Event Blog, Eog.

The European Outdoor Summit rings in the second round. Last year in Stockholm, this year in Tegernsee. How significant is the fact that this event is held in a location close to ISPO? It is certainly a positive sign that after holding the event in Stockholm, Tegernsee was selected to host this year’s “Who’s Who”… Read more »

MAMMUT: Highline Meets Parcours

Posted by & filed under Video, Video Spot.

Benni Kofler, well known ‘highliner’ of the Dolomites had few problems convincing his friend, urban runner Gian Andrea Moroder whose normal stomping grounds are the concrete jungles of the country’s metropolitan areas, to join him in a very special place in the Dolomites. Aptly call ‘Rock City’ the area boasts myriad huge boulders sitting at the foot of the Langkofel range in Val Gardena, Italy.