Bookings are now open for The Summit 2026, the OIA Conference & AGM, with the event back at to Shrigley Hall Hotel in Cheshire on Wednesday 18th and Thursday 19th March 2026.

Following last year’s triumphant return to Shrigley Hall Hotel, this beautiful Cheshire venue, set in the picturesque countryside of Macclesfield, once again plays host to the OIA’s main event of the year.
Come and join us for a range of premium keynote speakers, networking and social events, and outdoor activities.

FIRST KEYNOTE SPEAKER CONFIRMED
Following our most successful webinar to date, industry veteran Greg Nieuwenhuys, will join us in March to delve deeper into Generative AI and how it can be used in our industry.

How to unlock the power of generative AI for outdoor brands and retailers

Outdoor consumers are demanding more and more experiences, faster product cycles and sustainability credentials. Generative AI can help with all three, provided you know where to start.
Outdoor industry veteran and Generative AI Strategy Senior Partner, Greg Nieuwenhuys, will demystify the technology and show you how to translate it into commercial wins.
Greg will give an introduction to generative AI, its different forms and available tools, and how it can benefit your company’s operations to improve your customer experience.

Greg Nieuwenhuys is a seasoned outdoor industry leader with significant experience as CEO of Bever (2011-2015), CEO of the Cotswold Outdoor Group (2016-2019), and CEO and then Chair of Mammut (2021-2024).
He has also chaired Wattbike and currently serves as Chair of Nodor, the global leader in darts. Over the last two years, Greg has embraced generative AI, passionately helping over 50 management teams practically integrate this technology
with a human-focused approach, delivering impressive, real-world results. Greg, originally from the Netherlands, lives in the UK and is an avid ultra-endurance athlete and father of five.

Keen an eye on the OIA website as we add to the line-up of speakers, agenda and activities at The Summit 2026. FULL AGENDA COMING SOON.

INFO: OIA