“My empowering way of being in the mountains”: interview with Anton Krupicka

Posted 23 May 2019 by Mountainblog & filed under Video, Video Talk.

At the inaugural opening ceremony of a new shop by La Sportiva, we meet the American mountain runner and outdoor ambassador Anton Krupicka.

Masters welcomes Stefano Ruzza
and Yulia Baykova to its family

Posted 20 May 2019 by Mountainblog & filed under Event & Testimonial News, News.

Masters, one of the greatest italian pole producers is glad to welcome Stefano Ruzza and Yulia Baykova to the masters family.

OutDoor by ISPO: the new outdoor movement

Posted 14 May 2019 by Mountainblog & filed under Event & Testimonial News, News.

More than 950 exhibitors expected, highlights of supporting program fixed, OutDays – outdoor festival for end consumers during…

Everything is possible in a LOWA boot

Posted 17 April 2019 by Mountainblog & filed under Video, Video Spot.

To be outdoors, enjoying nature and just feeling alive – everything is possible in a LOWA boot. Our slogan ”Simply more…” embodies our commitment to the quality of the LOWA brand…

CO2 Reduction – Sympatex solution: the Climate Neutral Membrane

Posted 15 April 2019 by Mountainblog & filed under News, Product & Corporate News.

In its risk report 2016, the World Economic Forum classified global warming as the biggest existential risk for humankind with the highest probability of occurrence.

Rewoolution on the roof of the world with Eco Ski Adventure – Everest 2019

Posted 11 April 2019 by Mountainblog & filed under Event & Testimonial News, News.

1,110 km on an off-road, 2 countries, 7 days of approach, 2 days of trekking with yaks to reach the summit of the Everest, the highest mountain in the world…

“What kind of world do you want to live in? It’s in your hands” – Sympatex to call for radical turnaround with an image campaign

Posted 8 April 2019 by Mountainblog & filed under News, Product & Corporate News.

The two-world concept of the campaign compares the foreseeable implications of the industry’s passivity with society’s ideal in a provocative manner.

ISPO Shanghai reveals the potential in China

Posted 5 April 2019 by Mountainblog & filed under Event & Testimonial News, News.

With sport in China booming, demand for the right sports kit is growing too. From clothing to equipment: the latest trends in the running, health & fitness…

ISPO Award OutDoor Edition New quality seal for outdoor products

Posted 15 March 2019 by Mountainblog & filed under Event & Testimonial News, News.

The ISPO Award has become a highly respected quality seal for the sporting goods industry. It helps specialist retailers put together their product ranges…

Elan W Studio – We rule the snow

Posted 12 February 2019 by Mountainblog & filed under Video, Video Spot.

W Studio is not about us or you, it’s about WE. Having the greatest time on snow, together! We support each other, love each other and feel accepted by each other.