Mammut Saentis: all the products with Michelin outsole for the season SS19

Posted 25 June 2019 by Mountainblog & filed under Michelin Brand Blog, News, Product & Corporate News.

Mammut, certainly one of the trendsetter brands for the outdoor sector, never ceases to amaze, proposing for the SS19 season four different…

Everything is possible in a LOWA boot

Posted 17 April 2019 by Mountainblog & filed under Video, Video Spot.

To be outdoors, enjoying nature and just feeling alive – everything is possible in a LOWA boot. Our slogan ”Simply more…” embodies our commitment to the quality of the LOWA brand…

Elan W Studio – We rule the snow

Posted 12 February 2019 by Mountainblog & filed under Video, Video Spot.

W Studio is not about us or you, it’s about WE. Having the greatest time on snow, together! We support each other, love each other and feel accepted by each other.

Polartec® – The Science of Fabric

Posted 20 December 2018 by Mountainblog & filed under Brand & Event Blog, Polartec Brand Blog, Video, Video Spot.

Polartec® – The Science of Fabric

Mammut athlete Dani Arnold: Ice climbing route in Helmcken Falls, Canada

Posted 2 November 2018 by Mountainblog & filed under Event & Testimonial News, News.

It was a case of third time lucky – in February 2018, the Mammut Pro Team athlete Dani Arnold opened a new ice-climbing route in the world-famous Helmcken Falls…

Polartec the Science of Fabric

Posted 25 September 2018 by Mountainblog & filed under Brand & Event Blog, Polartec Brand Blog, Video, Video Spot.

Polartec the Science of Fabric: we’re committed to solving problems at their source. To seeing little discoveries become big ideas. Disruptive ideas. Industry changing ideas. We’re committed to the science of fabric.

Mark Held about the OutDoor by ISPO:
“The new trade fair is not going to be multisport”

Posted 29 August 2018 by Mountainblog & filed under Brand & Event Blog, Eog, Video, Video Talk.

During the videointerview, Mark Held (General Secretary of EOG) explains the key concept that supports this change: outdoor Industry is changing…

Mammut Saentis Knit Low equipped with Michelin outsoles at OutDoor 2018- Summer 2019

Posted 10 July 2018 by Mountainblog & filed under Brand & Event Blog, Michelin Brand Blog, Video, Video Preview.

At OutDoor 2018, Ruben Hogreve (Product Manager Footwear) and Giustiano Peruzzo (Head of Product Development at JVI Michelin Technical Soles)…

La Sportiva 90th Anniversary
Storytelling – Teaser

Posted 4 June 2018 by Mountainblog & filed under Video, Video Spot.

Narrating 90 years of history can be quite an undertaking. It means thinking back and remembering hundreds of anecdotes and fundamental stages. It can be even more challenging because…

Anniversay spot: La Sportiva athletes invite you at the 90th Birthday Party in Trento!

Posted 3 May 2018 by Mountainblog & filed under Video, Video Spot.

Adam Ondra, Simone Moro, Tamara Lungher, Angela Eiter, Stefano Ghisolfi, Jacopo Larcher, Anna Stohr, Kilian Fischhhuber, Anton Kupricka are some of the athletes that you could meet at the 90th Birthday Party of La Sportiva!