What is really stopping people who like the outdoors, from getting active outdoors? What could motivate them? What do outdoor novices think of outdoors brands, retailers and the industry overall?
Haysun Hahn (Founder, Fast Forward Trending) explains why outdoor needs more fashion, design and style!
Amy Roberts (Executive Director, OIA) talks about the challenges as she sees them and the way in which the OIA and the US industry is responding to such rapid change...
Richard Kastelein, publisher of Blockchain News and Blockchain Instructor for Oracle takes us on a journey to help to understand this new phenomenon.
EOS 2017 took place in Italy (Treviso), one of the most significant country for the European outdoor. EOG who masterfully organized the event, was also supported by Assosport (Association of Italian Sporting Goods Industry) and IOG (Italian Outdoor Group).
People new to the outdoors no longer go for the individual pursuit of the extreme, highly challenging goal. Instead of training to climb a mountain, they are attracted by...
For consumers, it is one consumer journey, including the purchase experience. Brands and retailers need to collaborate for seamless processes and a top notch shopper experience.
Wool gets a lot of well-deserved hype. A natural fiber, it’s anti stink and stays warm and breathable even when wet. You could call it nature’s performance thread.
The amazing event celebrating the end of the Summer Season with livestock coming back from mountain pastures takes place every year in Primiero Valley
Buying a jacket always makes you think about what you’ll use it for. Exceptional flexibility in terms of both use and seasonality makes the Finale Jacket more than just a purchase, it’s a real investment.
