European OutDoor Summit 2014 Archives

Demographics – The Demographic Change and its Effects on the Outdoor Market

Posted 5 November 2014 by Mountainblog & filed under Brand & Event Blog, Eog, Video, Video Talk.

At the European Outdoor Summit 2014 we interviewed the Professor Dr Ulrich Reinhardt (BAT Foundation for Future Studies) who explains how to study and analyze issues regarding future and generations, in particular relate to the outdoor business.

Always on: Consumer Behaviour in the Digital World – Interview With Benjamin Göllnitz

Posted by Mountainblog & filed under Brand & Event Blog, Eog, Video, Video Talk.

At European Outdoor Summit 2014 we interviewed Benjamin Göllnitz. Watch the video and discover how online has become an integrate part of the consumers’