Mammut Saentis Knit Low equipped with Michelin outsoles at OutDoor 2018- Summer 2019

Posted 10 July 2018 by Mountainblog & filed under Brand & Event Blog, Michelin Brand Blog, Video, Video Preview.

At OutDoor 2018, Ruben Hogreve (Product Manager Footwear) and Giustiano Peruzzo (Head of Product Development at JVI Michelin Technical Soles)…

Garmont 9.81 N.Air.G GTX® Surround® equipped with Michelin outsoles at OutDoor 2018 – Summer 2019

Posted 2 July 2018 by Mountainblog & filed under Michelin Brand Blog, OutDoor 2018, Video, Video Preview.

At OutDoor 2018, Patrizia Dalla Rosa (Marketing & Communication Manager) and Nicola Dalla Costa (Product Specialist at JVI Michelin…

Swimrunners and Orienteering Athletes can now start on the right foot with
Salming OT Comp powered by Michelin

Posted 24 April 2018 by Mountainblog & filed under Brand & Event Blog, Michelin Brand Blog, News, Product & Corporate News.

Salming, a Swedish brand specialising in performance running, teamed up with technical soles authority Michelin to create a shoe that is incredibly light…

Carbon Rubber: the Michelin Innovation
for the mountain bike

Posted 23 April 2018 by Mountainblog & filed under Brand & Event Blog, Michelin Brand Blog, News, Product & Corporate News.

Michelin Soles created the perfect solution for mountain biking lovers: the “Carbon Rubber”. The rubber sculptures of these innovative soles…

Soles By Michelin: Advanced Ground Control

Posted 27 February 2018 by Mountainblog & filed under Brand & Event Blog, Michelin Brand Blog.

Innovation, technology and research have been the pillars of Michelin for more than 250 years. This expertise in ground contact and traction that guides the production…

Michelin Technical Soles: 60 brands, 300 projects of customized soles in less than 4 years.

Posted by Mountainblog & filed under Brand & Event Blog, Michelin Brand Blog, News, Product & Corporate News.

“From tyres to soles”. This is the philosophy behind the project born in 2014 that saw the growth of Michelin in the field of high-performance soles for shoes, from outdoor…

Michelin and Everlast: together in the ring

Posted by Mountainblog & filed under Brand & Event Blog, Michelin Brand Blog, News, Product & Corporate News.

At the forefront of research into innovative solutions for the footwear industry, the Michelin Technical Soles business makes its debut in the indoor sector with a product…

Nordica: The First Hike & Ski Boot Powered by Michelin

Posted 28 November 2017 by Mountainblog & filed under Brand & Event Blog, Michelin Brand Blog.

The new Nordica Strider will be equipped with Michelin Technical Soles for advanced ground control in Active Mountain.

Columbia and Icebug Introduce
New Michelin Outsole With Ice Control Technology

Posted by Mountainblog & filed under Brand & Event Blog, Michelin Brand Blog.

Columbia and Icebug are the two latest footwear manufacturers to adopt Ice Control Technology developed by R&D department of Michelin Technical Soles, based in Verona, Italy.

Michelin & Mammut: Ultralight Mountaineering Outsoles Using New Michelin Fiber Lite Technology

Posted by Mountainblog & filed under Brand & Event Blog, Michelin Brand Blog.

Lightness is the new frontier in mountaineering; both gear and clothing are examined closely to reduce overall weight. Expert climbers and hikers make detailed studies and analysis of their equipment, especially in regards on the weight they are going to carry around all day long.