The Michelin Man is leaving more and more footprints: SS19 partnerships are increasing

Posted 1 August 2018 by Mountainblog & filed under Brand & Event Blog, Michelin Brand Blog, News, Product & Corporate News.

Innovating, reversing trends, creating uniqueness: these are Michelin Soles’ key words.

Carbon Rubber: the Michelin Innovation
for the mountain bike

Posted 23 April 2018 by Mountainblog & filed under Brand & Event Blog, Michelin Brand Blog, News, Product & Corporate News.

Michelin Soles created the perfect solution for mountain biking lovers: the “Carbon Rubber”. The rubber sculptures of these innovative soles…

Michelin Technical Soles: 60 brands, 300 projects of customized soles in less than 4 years.

Posted 27 February 2018 by Mountainblog & filed under Brand & Event Blog, Michelin Brand Blog, News, Product & Corporate News.

“From tyres to soles”. This is the philosophy behind the project born in 2014 that saw the growth of Michelin in the field of high-performance soles for shoes, from outdoor…

Michelin and Everlast: together in the ring

Posted by Mountainblog & filed under Brand & Event Blog, Michelin Brand Blog, News, Product & Corporate News.

At the forefront of research into innovative solutions for the footwear industry, the Michelin Technical Soles business makes its debut in the indoor sector with a product…

The New Etnies Marana Skateboard Shoe is 3x More Durable With Michelin Outsoles

Posted 10 September 2017 by Mountainblog & filed under News, Product & Corporate News.

From today on, etnies, the pioneering brand in skateboarding footwear, boasts one of the most durable skate shoes on the market. Recent tests show the new etnies Marana, equipped with MICHELIN outsoles,

Michelin: Solutions From Tyres To Soles. News from Eurobike 2017.

Posted 7 September 2017 by Mountainblog & filed under Brand & Event Blog, Michelin Brand Blog, News, Product & Corporate News.

Footwear equipped with Michelin outsoles for advanced ground control, takes into account the specific needs of those who wear them by optimizing the performance in terms of…

Fabien Antolinos and Two “Premieres” In The North Face Lavaredo Ultra Trail

Posted 17 July 2017 by Mountainblog & filed under Brand & Event Blog, Event & Testimonial News, Michelin Brand Blog, News.

To his victory in the off-road race, Frenchman Fabien Antolinos brought with him two firsts: for the first time, he won a race in Italy and brought along to the top step…

Michelin: Solutions Beyon Soles

Posted 26 June 2017 by Mountainblog & filed under Brand & Event Blog, Michelin Brand Blog, News, Product & Corporate News.

Footwear equipped with Michelin soles for advanced ground control that considers the specific needs of the end consumer and optimizes performance. Each sole is different, created in collaboration with footwear partner manufacturers.

AKU Elica System with Exclusive Michelin® Pulsar Soles at OutDoor 2016

Posted 3 August 2016 by Mountainblog & filed under Brand & Event Blog, Michelin Brand Blog, OutDoor 2016 Preview, Video, Video Preview.

At OutDoor 2016, Giulio Piccin (Product Manager) and Andrea De Pascale (Head of Marketing and Partnership Development at JVI for Michelin Technical Soles) present Elica System by AKU with the Exclusive Michelin® Pulsar Technical Soles.

Klondike Kodiak with Exclusive
MICHELIN® GLACIOUS SOLES at ISPO 2016

Posted 9 February 2016 by Mountainblog & filed under Brand & Event Blog, ISPO 2016 - product video, Michelin Brand Blog, Video, Video Preview.

At ISPO 2016, Kenn Sikjaer (Director European Sales) and Chiara Carozzi (Marketing and Communication Specialist) present Klondike by Kodiak with the Exclusive Michelin® Technical Soles.