P.U.R.E. manufacturing is the latest innovation in PrimaLoft’s Relentlessly Responsible™ commitment to sustainability.
PrimaLoft, Inc., a global leader in advanced material technology, today announced its partnership with five iconic outdoor brands to introduce…
OutDoor 2018, Martin Lien (Director of marketing and e-commerce i Norrøna Sport AS) presents the Skibotn Polartec Pro Jkt by Norrøna.
Eric Yung (Director of Sales & Marketing International) presents Polartec Summer 2018 previews: Dynafit Elevation Jacket and Norrøna Power Wool Long Sleeves equipped with Polartec® Alpha® and Polartec® Power Wool™.
ISPO 2016, Eric Yung (Director of Sales) presents Salewa Sesvenna, TX W Solo Wool Hoddy
At OutDoor 2015, Jochen Lagemann (Managing Director PrimaLoft® Europe and Asia) and Brad Boren (Nørrona Director of Research, Design and Development) present the Nørrona Interpretation of PrimaLoft® Active Technology.
Success continues in Spring/Summer 2016 for the only existing Insulation Solution offering both Breathability and unmatched Thermal Properties!
PrimaLoft® Silver Insulation Active answers the challenge of keeping consumers warm and dry during high-aerobic activities.
At ISPO 2015, Brad Boren (Director of Research, Design and Development) presents the Lyngen Alpha 100 by Norrona.
An exclusive look into the life of the Norrøna ambassador Bruno Compagnet. As a pioneer and dominating force in the French freeride scene, winning the first competition ever organized in Europe and landing podiums and first descents for more than a decade, Bruno has led a life unlike most. Now, at 45, he’s still true to the mountain spirit an try to spend as much time as he can in the outdoors, preferably with skis on his feet.
