Summit Meeting of the Pros
for Field – Testing

Posted by & filed under Video, Video Spot.

After two workshops in Jetzendorf, where athletes of the LOWA PRO Team along with the Lowa development department created new ideas for Performance line models, they were off for three days to the Coburg Hut in September. Their mission: to put new shoes to the acid test.

Sustainability Provides Business Value – Interview with Rick Ridgeway

Posted by & filed under Brand & Event Blog, Eog, Video, Video Talk.

A leader in the outdoor and travel apparel market, Patagonia is renowned for its environmental and social responsibility and has a strong track record of giving back. Rick Ridgeway is one of Patagonia’s key spokespersons in all its global markets and represents and promotes Patagonia’s core values with external stakeholders including NGO’s, trade organisations, academics and universities, and government agencies.