Women: the Future of The Outdoors Market. Interview with Deanne Buck

Published by Mountainblog on .

Do the outdoor brands know enough about the target group outdoor women? Sports shops are thought to attract women and men at the same way or are they conceived with a masculine perspective? Watch the video interview with Deanne Buck (Executive Director, OIWC).

Interviews: Jessica Ceotto
Video shooting and editing: Andrea Monticelli