They called themselves Fun Hogs. In 1968, whilst San Francisco raved through the summer of love, five friends took an 8,000-mile road trip from the surf and sun…
Patagonia celebrates 50th Anniversary of Iconic Outdoor Film ‘Mountain of Storms’
Posts By: Mountainblog
Youth Olympic Games Preview:
sport climbing’s game changers
This Saturday, the 3rd edition of the Summer Youth Olympic Games opens in Buenos Aires, Argentina, welcoming to the Olympics…
La Sportiva opens the first International brand store in Mexico City
La Sportiva, the world’s leading brand in the field of outdoor clothing and footwear, extends its brand experience internationally by opening its first brand-store…
LOWA Alpine Ice GTX®
At home on any peaks anywhere
Above 4,000 metres elevation, the technical demands for alpine mountaineering boots increase. There is no room for compromises here.
Alexandra Wood: the growth of eCommerce and the impact of our shopping habits
How technology is fuelling how we interact and spend with brands, the impact this has on the environment and growth of returns. How can we get a handle on this and provide shopping experiences that are more personalised?
How technology will change the consumer market
and businesses. Interview with John Straw
Digital Transformation. AI, IoT, Blockchain, Smart Contracts, Advanced Robotics, Virtual Reality are all converging to create a wave of change for consumers and businesses…
“Outdoor Digital”: let’s work it out! Interview with Mark Held at EOS 2018
The sixth annual European Outdoor Summit pulled in its highest numbers to date with 305 delegates coming together in Malmӧ! The great success that Mark Held was expeting for this sixth EOS edition.
Importance of Consumer Facing Transparency.
Interview with Nina Shariati
Where does the fashion industry needs to go next with its transparency agenda? What is the role of consumers in the equation and how can brands empower consumers to become a force of positive change? What is the role of tech such as Block chain and IoT?
Driver of digitalisation in the supply chain.
Interview with Markus Müller
Although present for many years, EDI is still the backbone of digital communication between supply chain partners in order to serve customers in the best way….
EOS 2018 Ends with Record Numbers of Delegates! Interlaken, Switzerland to host EOS 2019
The European Outdoor Group (EOG) is now pleased to announce that Interlaken, Switzerland will host the EOS 2019, which will take place on 26 – 27th September 2019…
News
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Prowinter 2026: greater international reach and a strengthened role as a European hub for outdoor and winter sports
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Prowinter 2026: the new edition opens with the announcement of the Prowinter Award 2026 winners
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Prowinter 2026: the most important appointments
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Prowinter Test Days 2026: Europe’s first major event dedicated to ski equipment testing
