
Salewa PrimaLoft® Performance Down Blend at OutDoor 2015 – Interview with Pedro Carradinha
Salewa PrimaLoft® Performance Down Blend at OutDoor 2015 – Interview with Pedro Carradinha
He became famous for being the one who cut the rope that his mate Joe Simpson was climbing during the ascent of the West Face of Siula Grande (Peruvian Andes) in the 1985.
Basanta Thapa, President of Kathmandu International Mountain Film Festival, reports the situation in his country after the terrible earthquake of 25th of April.
Thanks to a longtime relationship with Lowa, Ines Papert feels to be part of the brand that supports her dreams and respects her way to communicate the mountain. A communication always open to ethical style, new aims and human contacts. Enjoy the video interview!
The mountaineers Gerlinde Kaltenbrunner and Ralf Dujmovits tell us their particular and “double” way to interpret the life among summits and the close relationship that connects them with the spirit of LOWA.
How is the outdoor market evolving? In which direction? What are the new strategies of brands and retailers? Mathias Basedow (Marketing and Communications – EuropeanOutDoor Group) gives us the results of EOG barometer.
During the 90th Anniversary of Lowa, Mountainblog had the occasion to meet the professional climber and mountaineer Stefan Glowacz. After some words about his past in the climbing competitions, he talks about his change of perspective, which led him to take part to some important expeditions in the vertical world. The last part of the interview is dedicated to his relationship with the german company of Lowa.
What is Mammut interpretation of PrimaLoft® Insulation Down Blend Technology? At ISPO 2015, Björn Bellert (Global Product Manager Mammut) explains how Mammut combines natural insulation with the synthetic one. The result is a multipurpose effect made possible thanks to PrimaLoft® technology.
ISPO 2015, Achim Löffler (Global Business Leader Footwear) describes the impact of the new GORE-TEX® Surround Technology on the market.
At ISPO 2015, Jochen Lagemann (Managing Director PrimaLoft® Europe and Asia) is proud to present the wide success of PrimaLoft® Insulation Down Blend: a technolgy currently used by more than 40 outdoor and sports brands.