Under Armour chooses Michelin Soles
for the new Hovr Summit

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There are many ways to run, many more to discover. The new Under Armour HOVR Summit with MICHELIN soles will soon be your best friend.

Busy, urban, underground cities. Natural, wild, harsh landscapes. There is no place where you can’t live your adventure.
The new UA HOVR Summit with soles by MICHELIN, combines the high performance of a running shoe with an elegant style and the best technologies designed for outdoor and running.  The sole, inspired by the MICHELIN X-Country mountain bike tyres, is designed for all kinds of terrains. The wide grooves ensure flexibility and the multifaceted sculptures guarantee maximum grip, control and durability. Moreover, the sole is extremely light giving more flexibility and reactivity. (more…)

Have a look at the Michelin Soles products
presented at ISPO 2020

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ISPO 2020 has once again confirmed its position as one of the world’s leading international outdoor trade shows with 80.000 visitors from 120 different countries. Winter activities continue to enjoy increasing popularity, who knows well Michelin, that featured also on the latest models from Aku, Dolomite, ECCO, Etnies, Faradei, Hanwag, Icebug, Joma, Mammut, Nordica, RideSnowboard, ThirtyTwo and Viking.

We are proud to have won the ISPO Award for the HF Elite skiboot, co-designed together with Nordica. A technological and innovative product, results of two years of design. The acronym HF stands for Hands Free. Thanks to a 40-degree opening, which allows you to insert your foot without the use of your hands. The MICHELIN sole, thanks to the large contact surface, enables greater durability and adhesion to the ground. (more…)

Soles by Michelin ISPO 2020: customized soles for the most important footwear brands

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From the invention of the first vehicles up to present day, innovation and recreation have continued to be the common denominator that inspired Michelin. With this mission in mind in 2014 the “Soles by Michelin” project was born: transferring all the know-how of the contact with the ground to footwear, in order to create high-performing soles with an exceptional grip. Indeed, Soles by Michelin is the project that, using the most transversal skills, develops customized soles in partnership with the most important footwear brands from all over the world

Below just some of the novelties that will be presented at ISPO:


Soles by Michelin & Joe Nimble: more sweat, less tears

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Behind  innovation, there is always engagement and curiosity beyond existing limits. These are the premises that allowed Soles by Michelin to choose Joe Nimble‘s disruptive project as a new collaboration partner for 2020.

On the all new functionalfootwear.com you can discover the first sneak preview of the project. Not everything can be revealed yet, but let us say this much for now: a new category of footwear has been defined and you can be part of the first few people to hear about it when it launches.

The idea was born just over 10 years ago, when Sebastian Baer, shoe pioneer and inventor of the functional footwear design concept, was leading a support crew in the toughest ultramarathon in the world, the Badwater Ultra, a 217 km non-stop race through Death Valley in July.
He noticed that all the ultra-runners needed 8-12 pairs of shoes because of the unbearable strain for their feet. This was when the idea of creating a more comfortable performance shoe, starting from the toefreedom concept, was born.

The innovative toefreedom last is widest across the toes, asymmetrically shaped and flat across the metatarsals, which allows the toes to return to their natural, physiological position and perform their natural function of anchoring and stabilizing the foot.

The innovative combination of ideal midsole density and outsole traction and longevity, created exclusively by Soles by Michelin for Joe Nimble is a key aspect in this unique partnership. The aim is to create the best running shoe for recreational runners that mainly run on roads and pavement.

The combination of Joe Nimble Functional Footwear with the technological know-how of Michelin represents a new era in the running shoe market.

So, don´t miss it: sign up now at functionalfootwear.com

INFO: Soles by Michelin