The new Nordica Strider will be equipped with Michelin Technical Soles for advanced ground control in Active Mountain. Designed for all downhill skiers who want to test themselves on new snow adventures, to experience the mountain in an active way at 360 °. It offers a blend of performance for downhill on the slope (track), but also comfort, versatility and it’s very easy to use during the ascent. A boot that is thought to answer to specific needs, such as an innovative sole to provide traction and grip on snow and icy ground, stability and great resistance to cold. This is the reason Nordicahas decided to rely, for the Strider project, on Michelin Technical Soles as the perfect partner who can transfer on its great experience in the field of ground contact.
The designers at Michelin Technical Soles have transferred “from tire to soles”, the right mix of rubber and together with Nordica team experts, the best tread design. The MICHELIN outsole featured on the Strider boot is inspired by the winter car tire MICHELIN Latitude X-Ice North and has been engineered with Michelin Winter Compound, a mixture of the specific hardness which can offer resistance to low temperatures down to -30 ° C, non-slip qualities and excellent abrasion resistance. (more…)
Columbiaand Icebugare the two latest footwear manufacturers to adopt Ice Control Technology developed by R&D department of Michelin Technical Soles, based in Verona, Italy. The new outsoles provide up to 40% greater traction on ice, according to designers.
With the slogan “from tyres to soles“, Michelin, best known for 128 years as a manufacturer of high performance tyres, is revolutionizing the field of outsoles for outdoor applications, bringing innovation where for a long time, there had been no evolution.
“There isn’t a more problematic surface than a layer of ice or heavily snow-covered ground. Under these conditions footwear reliability should not be compromised,” said Andrea de Pascale, Head of Marketing & Partnership Development for Michelin outsole licensee JV International. (more…)
Lightness is the new frontier in mountaineering; both gear and clothing are examined closely to reduce overall weight. Expert climbers and hikers make detailed studies and analysis of their equipment, especially in regards on the weight they are going to carry around all day long. Whether it’s a backpack, clothing or shoes, lightness is increasingly important because reducing weight means more energy saved. And more energy saved means a more efficient, enjoyable expedition or every day hike into the mountains. This never-ending quest is the driving force behind Michelin applying its wealth of knowledge from tires to the development of Michelin Technical Soles with Fiber Lite Technology. (more…)
Footwear equipped with Michelin outsoles for advanced ground control, takes into account the specific needs of those who wear them by optimizing the performance in terms of traction, durability and self-cleaning. With Michelin entering the technical outsole market, the process of choosing the best shoe for your sporting activity should change its focus to the sole. A good mountain bike sole has to be able to provide stability and adherence on the pedal, but it also needs a compound and a tread design that ensure traction, durability and self-cleaning. Michelin makes the most of its management in “ground contact”, drawing on the tried and tested expertise coming from tyres. Michelin adapts their latest technologies, identifies the most appropriate technical solution and which tyre can be taken as inspiration for the realization of each sole. Furthermore, the brand partner’s technology for the upper is also taken into account in order to find breakthrough solutions to consumers problems, thus optimizing the performance of the entire footwear. Each sole is different, made in collaboration with footwear partners: customized outsoles to respond to the usage that the brand partner and consumer requires for its shoe.
Michelin brings Multiple and diversified news to this Eurobike: continuing the partnership with NORTHWAVEand SHIMANO, plus a new strategic partner: GAERNE.
To his victory in the off-road race, Frenchman Fabien Antolinos brought with him two firsts: for the first time, he won a race in Italy and brought along to the top step of the podium a shoe equipped with a Michelin sole: the Mizuno Wave Daichi.
Here are the winner’s impressions of the race.
There are trophies that every athlete would want to have on the shelf, and in the case of trail running that trophy is The North Face Lavaredo Ultra Trail, the competition in Cortina d’Ampezzo at the end of June that has seen hundreds of runners compete along 120 kilometres with 5,800 metres vertical change.
At OutDoor 2017, James Blay (Global Sales Manager) and Andrea De Pascale (Head of Marketing & Partnership Development at JVI Michelin Technical Soles) present Wild Country Meshuga equipped with Michelin outoles. A new generation of climbing outsole from Michelin experience in MotoGP.
At OutDoor 2017, Lotta Nordin (Category Manager Active Footwear) and Chiara Carozzi (Marketing & Communication Manager at JVI Michelin Technical Soles) present Viking Anaconda Light GTX equipped with Michelin outoles.
At OutDoor 2017, Ruben Hogreve (Product Manager) and Andrea de Pascale (Head of Marketing & Partnership Development at JVI for Michelin Technical Soles) present Mammut Alnasca Knit low equipped with Michelin outoles.
At OutDoor 2017, Patrizia Dalla Rosa (Marketing & Communication Manager) and Andrea De Pascale (Head of Marketing & Partnership Development at JVI Michelin Technical Soles) present Garmont 9.81 Grid equipped with Michelin outoles.
“From tyres to soles”. MICHELIN-branded soles enter the technical soles market as a new leader bringing innovative added value to the world of footwear. This initiative offers a unique formula to develop exclusive soles in partnership with strategic, high-performance brands, sharing the same values, desire and knowledge to bring innovation and tangible advantages to consumers in different target segments.
Tyres and shoes share the same vocabulary: footprint, sole, tread, rolling, stability, rubber and fabric. It is here that MICHELIN gets in the game by making the latest technologies available and sharing their technical innovations with JV International, the global strategic partner chosen by MICHELIN for the design, development and manufacturing of high-performance MICHELIN-branded soles, thanks to their long experience in technical footwear.
MICHELIN is more than an ingredient brand, but a strategic technological partner to develop high performance soles, linking MICHELIN know-how in “ground contact” with the competence of the partner brand.
JV International Srl
Michelin’s Technical Soles Strategic Partner
Via Provinciale, 80
22038 Tavernerio (CO) – Italy