Footwear equipped with Michelin soles for advanced ground control that considers the specific needs of the end consumer and optimizes performance. Each sole is different, created in collaboration with footwear partner manufacturers. Michelin designers, working from the great know-how offered by the experts of the parent company at a global level, adapt the latest technologies, identify the most appropriate technical solution and tyre to inspiration of the creation of a sole that is able to offer different solutions to consumer
ISPO 2017, Woody Blackford (VP, Global Design & Innovation) and Chiara Carozzi (Marketing & Communication Manager at JVI for Michelin Technical Soles) present Columbia Canuk™ Titanium OutDry Extreme equipped with Michelin Technical Soles.
At ISPO Munich 2017, Andreas Settele (Head of R&D at Hanwag) and Chiara Carozzi (Marketing and Comunication Manager at JVI for Michelin Technical Soles) present Hanwag Aotea GTX® equipped with Michelin Technical Soles.
At ISPO Munich 2017, Alberto Contento (Product Manager International Nordica Skiboots) and Andrea De Pascale (Head of Marketing and Partnership Development at JVI for Michelin Technical Soles) present Nordica Strider® Pro130 DYN equipped with Michelin Technical Soles.
At ISPO Munich 2017, Ed Van Wezel (CEO Hi-TeC Sports International Holding BV) and Chiara Carozzi (Marketing and Communication Manager at JVI for Michelin Technical Soles) present Hi-Tec Altitude VI equipped with Michelin Technical Soles.
At OutDoor 2016, Giulio Piccin (Product Manager) and Andrea De Pascale (Head of Marketing and Partnership Development at JVI for Michelin Technical Soles) present Elica System by AKU with the Exclusive Michelin® Pulsar Technical Soles.
Interview: Francesco Russo
Shooting and video editing: Davide Dal Mas
At OutDoor 2016, Patrizia Dalla Rosa (Marketing and Communication Manager) and Andrea De Pascale (Head of Marketing and Partnership Development at JVI for Michelin Technical Soles) present Mystic Mid Surround by Garmont with the Exclusive Michelin® Cross Terrain Technical Soles.
At OutDoor 2016, Sebastian Schaller (Technical Sales Support Manager) and Andrea De Pascale (Head of Marketing and Partnership Development at JVI for Michelin Technical Soles) present Multi Track by Salewa with the Exclusive Michelin® Multi Track Technical Soles.
“From tyres to soles”. MICHELIN-branded soles enter the technical soles market as a new leader bringing innovative added value to the world of footwear. This initiative offers a unique formula to develop exclusive soles in partnership with strategic, high-performance brands, sharing the same values, desire and knowledge to bring innovation and tangible advantages to consumers in different target segments.
Tyres and shoes share the same vocabulary: footprint, sole, tread, rolling, stability, rubber and fabric. It is here that MICHELIN gets in the game by making the latest technologies available and sharing their technical innovations with JV International, the global strategic partner chosen by MICHELIN for the design, development and manufacturing of high-performance MICHELIN-branded soles, thanks to their long experience in technical footwear.
MICHELIN is more than an ingredient brand, but a strategic technological partner to develop high performance soles, linking MICHELIN know-how in “ground contact” with the competence of the partner brand.
Developed exclusively for AKU, the new MICHELIN Pulsar Technical soles is the product of a close collaboration between a team of skilled footwear specialists. Drawing on MICHELIN’s own extensive ground contact expertise, the MICHELIN Technical Soles designers worked hand-in-glove with AKU management to create an all-round high performance product that adapts easily to all kinds of terrain and conditions, making it a real “must have” for outdoor enthusiasts.
The combination of the MICHELIN Technical Sole and the AKU Elica-Natural Stride System, which accommodates the foot’s anatomy and biomechanics to support the natural inclination of the heel and forefoot, results in more even weight distribution on the sole of the foot both as it lands and pushes off again.
The MICHELIN Pulsar sole was developed to accommodate the Aku Elica- Natural Stride System, with an asymmetric design for ground contact in line with the natural stride axis. It takes its inspiration from the MICHELIN Wild Grip’R Descent mountain bike tyre which itself was developed for downhill cycling on mixed terrain, with progressive lateral grip and a motocross-derived tread pattern. All in all, it’s a good test bench for a sole made to tackle all kinds of ground surfaces, something it can accomplish effectively thanks to deep grooves that boost adaptability to very different kinds of terrain. In addition, the sculptures are positioned in irregular groups to focus on the areas of greatest stress. Smaller and more aggressive sculptures under the big toe deliver progressive traction, while aggressive shoulder sculptures improve lateral traction and stability. Bridge reinforcements also achieve the same for stability and wear resistance. Massive sculptures at the heel boost braking ability. A high distance ratio between the sculptures also facilitates self-cleaning, while two flexion channels make for greater flexibility when the foot is rolling. (more…)
With the entrance of Michelin®, the technical sole market has seen the emergence of a new leader, who has quickly become protagonist and innovator in the footwear world. Long committed to making a difference, the French company MILLET now officially and proudly presents its latest leading-edge running shoe to the retail sector. The Alpine Rush LTK is a high performance trail running shoe featuring a new MICHELIN branded technical sole developed using a motocross and cyclocross tyres as the starting point. Designed by the two companies for Ultra Trail endurance running over mountain terrain, the Alpine Rush LTK offers excellent traction, support and comfort. It adapts brilliantly to changing terrain and, although exceptionally breathable thanks to its Matryx® fabric upper, is also impressively durable.
The Alpine Rush LTK Matryx makes its official world debut at the OutDoor international trade fair at Friedrichshafen in Germany this coming July 13-16. Recently, the MILLET sales force was treated to a preview of the latest product. Made from Matryx technical fabric and sporting the exclusive MICHELIN sole, it was co-designed by MILLET’s footwear management team in partnership with the MICHELIN Technical Soles design team to deliver tangible results to runners. (more…)