At OutDoor by ISPO 2019, ECCO presents Exo Hike equipped with Soles by Michelin.
ThirtyTwo Müller snowboard boot – Winter 19.20
ThirtyTwo presents Müller, the snowboard boot developed with Nicolas Müller and equipped with Soles by Michelin.
Autumn Wearing Michelin Soles: grip, innovation
and comfort. What do you want more?
Michelin outsoles are customized for each brand. They’re born in order to meet the specific needs of the customer. This autumn begins with new shoes, perfect for the city and the mountain, from scooter to fly-fishing. Let’s discover them!
We start with the urban world, with the sneakerboot Falera, co-developed with the Swiss brand Mammut, and the modern model Exostrike by ECCO. For skaters the Crestone model by ETNIES is divine, with a unique grip. For each September weekend, the French brand proposes the Crodarossa model by Dolomite, perfect for the last long walks in the mountain. “Mountain” means not only outdoor, it means also fly-fishing. A great news for the lovers of this fascinating discipline is the Musta model by Vision Group. Who said that during wintertime you must to stop? Thanks to the “must have” models equipped by Michelin outsoles you will never stop!
Parlanti KK- Boots equipped with Soles by Michelin
Parlanti presents the KK- Boots equipped with Soles by Michelin.
SwimRun, Flavour of Freedom
Director of Italian project and race SwimRun Cheers, Diego Novella describes the sport as “the greatest personal challenge, it’s the pure freedom to go beyond”.
SwimRun has come a long way since it was born from a drunken bet back in 2006 in Sweden. Going from strength to strength, it’s now an internationally recognised multi-stage competition that’s been repeatedly earmarked as the most exciting up and coming sporting event in the last decade. The race type has gone global. (more…)
Mizuno Wave Mujin 6 equipped with Soles by Michelin
Mizuno presents Wave Mujin 6 shoes equipped with Soles by Michelin.
Boreal Sendai equipped with
Soles by Michelin – Summer 2020
At OutDoor by ISPO 2019, Boreal presents the Sendai shoes equipped with Soles by Michelin.
Garmont 9.81 Bolt equipped with Soles by Michelin – Summer 2020
At OutDoor by ISPO 2019, Garmont presents the 9.81 Bolt shoes equipped with Soles by Michelin.
Dolomite Steinbock WT GTX equipped with Soles
by Michelin – Summer 2020
At OutDoor by ISPO 2019, Dolomite presents the Steinbock WT GTX shoes equipped with Soles by Michelin.
Viking Anaconda Invisible Fit equipped with
Soles by Michelin – Summer 2020
At OutDoor by ISPO 2019, Viking presents the Anaconda Invisible Fit equipped with Soles by Michelin.
“From tyres to soles”. MICHELIN-branded soles enter the technical soles market as a new leader bringing innovative added value to the world of footwear. This initiative offers a unique formula to develop exclusive soles in partnership with strategic, high-performance brands, sharing the same values, desire and knowledge to bring innovation and tangible advantages to consumers in different target segments.
Tyres and shoes share the same vocabulary: footprint, sole, tread, rolling, stability, rubber and fabric. It is here that MICHELIN gets in the game by making the latest technologies available and sharing their technical innovations with JV International, the global strategic partner chosen by MICHELIN for the design, development and manufacturing of high-performance MICHELIN-branded soles, thanks to their long experience in technical footwear.
MICHELIN is more than an ingredient brand, but a strategic technological partner to develop high performance soles, linking MICHELIN know-how in “ground contact” with the competence of the partner brand.
INFO-CONTACTS
JV International Srl
Michelin’s Technical Soles Strategic Partner
Via Provinciale, 80
22038 Tavernerio (CO) – Italy
info@jvinternational.com
michelin-lifestyle.com