The Michelin Man is leaving more and more footprints: SS19 partnerships are increasing

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Ambrogio Merlo_Amministratore Delegato Michelin Technical SolesInnovating, reversing trends, creating uniqueness: these are Michelin Soles’ key words.

A tangible proof comes from the SS 2019 footwear collections showcased in trade fairs. From Mammut to Salewa, from Garmont to Aku, through Salming, Camper, Under Armour and Northwave, the Michelin Soles models are growing in number.

Michelin has entered the technical soles world with a unique strategic approach, in a sector which has been static for a very long time, thus creating a real interest among footwear producers, who are always looking for new innovative solutions. That is why the new Michelin rubber soles were at the booths of prestigious outdoor brands such as Mammut, Garmont, Viking, Mizuno, Northwave and Under Armour during the most important international footwear fairs in June and July: Outdoor and Eurobike in Europe, Icast and OR Summer in the USA.
The whole idea comes from the ‘ground contact’ expertise; a concept Michelin has been working on for over a century, and on several fronts: from automotive to agriculture, from aeronautic tyres to two-wheel motor and pedal vehicles – the French business has an exclusive know-how on the dynamics of contact between a moving object and the ground in all its forms: from tarmac to rock, from ice to mud. That is what is behind Michelin Soles, the project which uses the most diverse competences to develop personalised soles according to the specific requirements of footwear businesses from all over the world. (more…)

Clan & Tribe: Go Flat-Out with Northwave

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Northwave breaks into the flat shoes market, changing the game with an innovative flat-specific sole system made in collaboration with Michelin, and two stylish and classy models.
You can be content with being one of many or crave to stand out. You can stay in the wake or call for your trajectories. When Northwave faces a new challenge, it does it in its own way.
Northwave breaks into the flat shoes market and does it by introducing the first ever flat-specific sole system, and two brand-new models into its 2019 collection: Clan and Tribe. According with the current trend in the cycling world, Northwave has further extended its offer to cover a constantly growing branch, winking at the freeride and gravity disciplines as well as e-Bikers. (more…)

Michelin technical soles: new partnership
in fly-fishing with Orvis

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Michelin Soles has entered into a new partnership with Orvis, the world leader in fly fishing, to equip the company’s Orvis Pro Wading boot with soles featuring Michelin technologies and know-how, which will offer anglers high grip levels in and out of the water, and excellent durability. The boot has been presented during Icast trade show in Florida, Orlando.

When choosing footwear, fly fishing lovers want optimal wet traction and durability, since the footwear is always worn when practicing this sport. To achieve this, Orvis, one of the leaders in the fishing products market, joined Michelin, which has over a century of ‘ground contact’ expertise from developing tires. Together they then transferred this knowledge to sole technology, in a team effort to meet these demands. The result is innovative and offers anglers tangible benefits.

The Orvis Pro Wading Boot is equipped with a Michelin sole, made with a compound which ensures excellent grip on dry and wet surfaces. To do this, the rubber is able to mold itself to the ground and offer high grip levels. The tread draws inspiration from the MICHELIN XM27 agricultural tire, which has great flexibility and self-cleaning capabilities. Furthermore, the tread pattern also offers stability and provides shock absorption. (more…)

From Tyres to Trail Running – A range of technical soles designed to the last detail according to their use

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Fabien Antolinos (3)

Credits: Press Office The North Face Lavaredo Ultra Trail.


A tyre choice depends upon the type of terrain and the intended use. In the same way, technical soles are designed for specific activities, tailored to meet the needs of the wearer. Michelin’s ‘From Tyres To Soles’ philosophy, is much more than a simple tyre-to-sole transformation: it studies carefully the perfect rubber compound and tread design and aims to achieve the best performance as far as traction, durability and self-cleaning are concerned. The next-generation uppers and high-performance soles are the perfect duo, as they allow trail runners to have an advanced terrain control in all weather conditions.


Swimrunners and Orienteering Athletes can now start on the right foot with
Salming OT Comp powered by Michelin

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Salming OT Comp Photo Patrik Johall


What happens when off-road running begins to play a role in fast-growing disciplines such as swimrunning?
Salming, a Swedish brand specialising in performance running, teamed up with technical soles authority Michelin to create a shoe that is incredibly light, with a tread that ensures exceptional self-cleaning and impeccable grip on slippery wet surfaces.

Swimrun is a multiple-stage competition which involves participants running and swimming with no transition areas: this means that athletes have to run with their wetsuits on and swim with their shoes on. While in 2016 there were only 70 known races in the world, today there are more than 500.
The Salming OT Comp (Off Trail Competition) is ideal for disciplines such as swimrunning and orienteering, where the sudden change of terrains and conditions requires a shoe with excellent traction and adaptability. Michelin’s dynamic sole and Salming’s upper shoe are the perfect combination to offer the wearer the support he or she needs. Athletes are well aware that adaptability is key during swimrun and orienteering competitions: from now on, with Salming OT Comp, everything will be easier. (more…)

Carbon Rubber: the Michelin Innovation
for the mountain bike

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Team MTB Bianchi Countervail 2017 - Bergamo - 07/02/2017 - Stephane Tempier (FRA - Bianchi Countervail) - photo Roberto Bettini/BettiniPhoto©2017


Michelin Soles created the perfect solution for mountain biking lovers: the “Carbon Rubber”. The rubber sculptures of these innovative soles are inserted directly onto a rigid plate in carbon fibre, which ensures excellent durability, stability and adherence.
Here are the brands which implemented the “Carbon Rubber” solution. Michelin and its partners gave life to soles with a unique tread design and compound, according to the formula “Fit for Use”.


Soles By Michelin: Advanced Ground Control

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Ice Control_Tyre

Innovation, technology and research have been the pillars of Michelin for more than 250 years. This expertise in ground contact and traction that guides the production of our world-class tyres is also incorporated into Michelin Technical Soles, solutions applicable to the world of soles for optimum performance on all types of terrain. Many leading brands in Motorsports, Outdoors, Active Sports, Winter Sports, Indoor Sports, Running, Trend Sports, Nature Sports, Water Sports and Work & Safety, have entrusted Michelin Technical Soles with the creation of custom footwear for their target consumers. (more…)

Michelin Technical Soles: 60 brands, 300 projects of customized soles in less than 4 years.

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Michelin x Hanwag


“From tyres to soles”. This is the philosophy behind the project born in 2014 that saw the growth of Michelin in the field of high-performance soles for shoes, from outdoor to work & safety, from lifestyle to extreme sports. In less than 4 years Michelin has been chosen by over 60 industry leaders with whom the company has developed more than 300 projects in more than 10 market segments. 2018 opens with the first international events, from Shot Show (military) in Las Vegas and Outdoor Retailer/SIA (outdoor and winter sports) in Denver to ISPO (outdoor and trend sports) in Munich. In the context of these trade fairs, 16 brands -Aku, Columbia, Etnies, Everlast, Garmont, Hanwag, Hi-Tec, Icebug, Magnum, Mammut, Ride, Full Tilt, Nordica, Salming, Under Armour, Viking – will exhibit models developed with Michelin soles and innovations: Fiber Lite for Ride and Ice Control for Columbia. (more…)