Mammut, certainly one of the trendsetter brands for the outdoor sector, never ceases to amaze, proposing for the SS19 season four different models of the Saentis family with the customized sole of Soles by Michelin.
Saentis Low, Saentis Low Gtx, Saentis Knit Low and in limited edition, Saentis Neon. All the models are both for men and women, they all have Bibendum on their feet and have multiple colour variants and models. (more…)
Orvis is an American brand with a deep connection to adventure and to the outdoor world, leader in the fly fishing segment, for the new model PRO Wading Boot has chosen Michelin. It’s fly fishing a way to explore and connect with the world.
The PRO Wading boot built on an outsole compound specifically designed for fly fishing. This revolutionary new sole design is an industry disrupting advance in wet rubber traction.
The Michelin outsole offers 25% better abrasion resistance and a resounding 43% improvement in wet rubber traction. The outsole inspired by Michelin XM27 tire, it offers a wider footprint for stability, a higher ratio of surface contact, and a sculpture tread that reduces shock and improves pressure distribution. The two-layer midsole has a co-molded ESS plate that provides improved stud retention and torsional stability. The shock absorbing Phylon midsole improves “river feel” and compresses less than standard EVA midsoles. Orvis partnered with Ortholite to create a 3D molded X25 insole designed for high-impact sports, delivering maximum comfort and arch support. An industry first cast PU upper eliminates seams while providing a zoned cage for added stability, grip, and extreme abrasion resistance without the added bulk. (more…)
Guides, lodge owners, and outfitters from around the world gathered in Missoula, Montana this past April for the 2019 Orvis Guide Rendezvous. The OrvisCompany has been hosting this event for the past 33 years in celebration of the finest professionals in the fly-fishing and wingshooting space. The three-day event consists of presentations, seminars, and panels that serve to illuminate best practices in conservation efforts, recruitment, customer service, and marketing measures pertinent to outdoor businesses. OGR (as the event is commonly known) has become a singular forum within which fly-fishing and wingshooting professionals can exchange ideas with industry peers. In 2019 had over 600 folks at the event. The people had come from as far away as Norway, Mongolia, Chile, Belize and Spain. Missoula is one of the sweet spots of American fly fishing and thus a good place for Orvis to announce that it had come roaring back as a leader in the sport. (more…)
Confidence is key when running in extreme terrain. Salming, a Swedish brand specializing in performance running, has combined in the OT Comp model, the Michelin technical soles with an incredibly light shoe, with a tread that guarantees an exceptional self-cleaning and an impeccable grip on wet and slippery surfaces. (more…)
You can be content with being one of many or crave to stand out. You can stay in the wake or call for your trajectories. When Northwave faces a new challenge, it does it in its own way. For this reason, during the last edition of Eurobikethey presented their first models with a flat outsole: Clanand Tribe. (more…)
MICHELIN Motorsport‘s 2019 racing season opened with a big news. What? Under Armour HOVR Coldgear Reactorat the foot of MICHELIN Motorsport team used to follow the most important 2 and 4 wheels world championships around the world: from MotoGp to Formula E, passing through the Dakar without forgetting the WCR for example…(more…)
From KLIM’s remarkable backcountry snow experience comes the world’s first snowmobile specific boot equipped by Michelin Soles. Built to handle the unique, extreme conditions of backcountry snowbiking, the Havoc GTX® BOA® boot blends the technical necessities of a snowmobile boot and an off-road boot into one package.
Keeping your feet firmly planted on the pegs is the legendary MICHELIN Soles, offering both the grip and serious durability needed for extended time in the snow. To further take the abuse of snowbiking, KLIM engineered a full suite of reinforced plates help protect your ankles, toes, instep and shins.
The low profile design improves shifter feel, footpeg grip and control of the snowbike over traditional snowmobile boots. Still, not wanting to sacrifice comfort, KLIM built in breathable, anti-microbial OrthoLite insoles and 600-gram 3M™ Thinsulate™ insulation. Temperature and moisture control means comfort on and off the bike.
KLIM’s years of research and experience in manufacturing industry-leading Adrenaline snowmobile boots makes the industry-first Havoc a perfect crossover for aggressive snowmobiling as well.
Building for the unique demands of snowbiking, KLIM redesigned the industry-first Havoc snowbike bib to increase durability and ease of use. The Havoc Bib marks a turning point for snowbike ergonomics with specific fit articulation and KLIM’s exclusive snowbike butt construction. (more…)
“From tyres to soles”. MICHELIN-branded soles enter the technical soles market as a new leader bringing innovative added value to the world of footwear. This initiative offers a unique formula to develop exclusive soles in partnership with strategic, high-performance brands, sharing the same values, desire and knowledge to bring innovation and tangible advantages to consumers in different target segments.
Tyres and shoes share the same vocabulary: footprint, sole, tread, rolling, stability, rubber and fabric. It is here that MICHELIN gets in the game by making the latest technologies available and sharing their technical innovations with JV International, the global strategic partner chosen by MICHELIN for the design, development and manufacturing of high-performance MICHELIN-branded soles, thanks to their long experience in technical footwear.
MICHELIN is more than an ingredient brand, but a strategic technological partner to develop high performance soles, linking MICHELIN know-how in “ground contact” with the competence of the partner brand.
JV International Srl
Michelin’s Technical Soles Strategic Partner
Via Provinciale, 80
22038 Tavernerio (CO) – Italy